Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Break free from sh*t SaaS and b2b marketing.Join 1000s of legends tuning in weekly.No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today.Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

Breaking B2B - SaaS Marketing and B2B Marketing Podcast is a business podcast hosted by Sam Dunning, with 502 episodes on record and a Required Pod Score of 80.

Sam Dunning hosts Breaking B2B - SaaS Marketing and B2B Marketing Podcast, a business show with 502 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #502

  #502 A $1.5M B2B SEO Strategy (Copy This)

  Oct 1, 202613 min

  → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab your free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #502 -  Samu Kovacs, founder of KS Media (a $1.5M ARR agency running 45+ B2B YouTube channels), joins Sam to go through the exact AI SEO system they've both been running together, so you can copy it for your own SaaS or B2B business!    Here's what's covered in this one:   Research first > Feed sales calls, ICP details + competitor intel into AI to get keywords, content + messaging. Bulk up your site > Build more high-quality pages to hook more buyers. Write "best of" listicles > Use money keyword, comparison tables, add 5+ internal links. Swap listicles with partners > Who serve the same ICP without competing. Results in two months! > showing up in Google AI Overviews and around 3rd or 4th in LLM recommendations. Earn 3rd-party citations > Outreach to sites you find with AI search to land top placements + backlinks.   Samu's LinkedIn : https://hu.linkedin.com/in/samu-kovacs   Check out our links for more high value content:   Our Website  https://www.breakingb2b.com/ LinkedIn https://www.linkedin.com/in/samdunning/ Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!  

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  Episode #501

  #501 A $100M SaaS AI SEO Strategy (Steal This Now!)

  Sep 24, 202622 min

  → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #501 - Sam opens up about Gamma, the SaaS company that just crossed $100M/year, and their head of growth handing over the AI SEO playbook that helped get them there. Sam breaks it all down for you into a bitesized nuggets you can steal, and help you get more of your demos from buyers using ChatGPT over Google. Numbers crunched: How Chattermill went from 20% > 80% AI mentions, how Kubaru achieved 60% of new leads from organic search, and what was done to climb MarqVision's demos in just 6 weeks!   Here's what we cover:   How to build pages AI will actually quote  How to pick the AI-Searches you can win Why every AI tool needs its own playbook How to tell if AI search is actually booking demos What to do to keep your citations alive     Check out our links for more high value content:   Our Website  https://www.breakingb2b.com/ LinkedIn https://www.linkedin.com/in/samdunning/ Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!  

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  Episode #500

  #500 My $4,000,000 B2B Content Strategy (Full Breakdown)

  Sep 15, 202612 min

  → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #500 - We're still here; 500 episodes later! Thanks so much to all listeners to the pod, it's been a wild ride, thanks for being there with us! . This week, regular contributor Samu Kovács is here with Sam to go over the full content strategy that got Breaking B2B up to $4M p/y. We cover AI SEO, LinkedIn, YouTube, organic + paid ads, and crucially, how they all contribute towards a virtuous circle of growth.     Here we go, let's get stuck in > The 3-channel system driving $4M/year in inbound How to mine sales calls to find your "money prompts" for AI-search What content actually gets cited by ChatGPT & Claude (& how to out-rank it) The LinkedIn posting + paid amplification combo to land booked calls How to convert 1 YouTube vid into a full content flywheel Why taking a bet on an influencer partnerships can earn huge trust    Check out our links for more high value content:   Our Website  https://www.breakingb2b.com/ LinkedIn https://www.linkedin.com/in/samdunning/ Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!  

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  Episode #499

  #499 If You Only Watch One SaaS SEO Video, Make It This

  Sep 8, 202616 min

  → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #499 - We're knocking on the door of our 500th epsiode & Sam still has the pedal down & a tank full of gas! Are you ready for > Sam highlighting the fact that most SaaS companies think their SEO is working because traffic's up + Google rankings look awesome, but something is wrong if demos aren't showing up.  Sam explains why, laying out his "5 Levels of SaaS SEO" pinpointing exactly where your B2B could be stuck and how to get going again. Remember that ranking #1 with Google means almost zero to ChatGPT, which pulls answers from content. We end with one gut-check question to find out if your SEO is working right now....   Let's get in to it, what level are you now? Level 1 > Invisible: You don't rank.  ️ The Fix: list 10 real buyer searches to see who' you need to beat.   Level 2 > Traffic: You are climbing but the demos aren't coming.  ️ The Fix:   Target low-volume "money keywords".   Level 3 > Google-Only: You rank, demos trickle in but AI never recommends you.  ️ The Fix: Get cited and named on influential sites.   Level 4 > Occasional Mention: AI mentions you sometimes, but only via other content.  ️ The Fix: Answer questions in the first 50 words of your content.   Level 5 > Your are the Default Recommendation: You show up everywhere, every time - You've won!   Bonus Killer Question: If you stopped ads + outbound, what would happen?   Check out our links for more high value content:   Our Website  https://www.breakingb2b.com/ LinkedIn https://www.linkedin.com/in/samdunning/ Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!  

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  Episode #498

  #498 Copy This AI SEO Strategy, It Will Blow Up Your SaaS

  Aug 27, 202615 min

  → Wanna use SEO to generate revenue?   Book a call here  https://www.breakingb2b.com/book-a-call   Episode #498 - This week, Sam gives you the exact 3-page AI SEO framework to flip your SaaS into a demo-generating machine! Sam shares the actual strategy behind a real client win that went from cold outbound, to 26+ inbound demos a month. Plus, Sam shows exactly how to get your brand actually recommended by ChatGPT. So, if you're planning to build or market a SaaS product in the future (or have one ready right now) this is the blueprint for you!   Here we go, get ready for: How to get cold outbound to 26+ inbound demos/month (in 30 days). Why less pages can work better for your SaaS How to get recommended by AI (& not just ranked on Google) Why you shouldn't neglect your Backlinks Driving leads without top of funnel Articles   Check out our links for more high value content:   Our Website  https://www.breakingb2b.com/ LinkedIn https://www.linkedin.com/in/samdunning/ Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!  

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