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Hosted by Search Influence · 🇺🇸 US · EN-US · 38 episodes
Established thought leaders with verified media credentials.
Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve. Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like: SEO & content strategy for higher ed Paid media and enrollment marketing Brand storytelling in competitive markets Analytics, automation, and marketing tech Trends shaping the future of higher education If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.
Search Influence hosts Higher Ed Marketing Insider, a business show with 38 episodes published.
Why trust, relevance, and ROI are now the core of enrollment growth ( HEMI ) How University of Florida Distance Learning pairs fun outreach with strict data discipline ( Stamats Insights ) What new SEO benchmarks mean fo
AI has shifted, not erased, the role of expertise in higher ed marketing ( Holly Leach ). Purdue Daniels School boosted domestic apps 40% by doubling down on in-person events and direct follow-up ( Keystone Education Gro
Why AI visibility is now table stakes for higher ed marketers How to audit and fix your program pages for both AI and student clarity (Advance Education, EAB) Agile campaign lessons from Owens Community College and Stama
AI as the new campus front door: How answer engines and AI assistants are changing student discovery ( HEMI ) Operationalizing for AI visibility: Schema, structured program pages, and authority signals Manaferra AI Index
AI search has changed the front door to enrollment: Prospects now get answers from AI, not blue links. Institutions need to be the trusted, structured source AI chooses to cite. Structured, machine-readable data wins cit
AI answer engines now set the first impression for most prospective students—long before they reach your homepage. (Source: Higher Education Marketing Institute) Canonical, machine-readable content is essential for being
AI is now the first touchpoint for prospective students —your homepage is no longer the front door. Precision, canonical content is essential for both machine and human trust. Mobile-first, billboard-style program pages
Why AI Overviews are compressing the SERP and making SEO 'beachfront property' How to escape commodity content and win AI citations What research-grade content looks like in practice for higher ed Metrics that matter: pr
AI Overviews and conversational search are squeezing traditional organic results—visibility now means being cited, not just ranking. Research-grade content is the new standard: pair machine-readable structure with real e
This Higher Ed Marketing Insider episode is based on HEMI's May 28, 2026 article, Upstream Wins: AI Discovery, Fast Personalization, and SEO-to-Revenue. The main idea: enrollment decisions are increasingly shaped before
This week on Higher Ed Marketing Insider: discovery is changing fast, and the schools that win are the ones showing up in AI answers, not just search results. What we cover: AI search and zero-click answers — why being t
🌟 Episode Overview In this episode, we explore the fast-changing world of higher education marketing, diving deep into the latest trends, strategies, and tactics to connect with Gen Z and beyond. Leveraging insights fro
This episode is designed for higher education marketers navigating the evolving communication landscape. We dig into how to better connect with students, drive enrollment, and improve retention—no matter your team size o
📌 Episode Description: In this episode, we explore the fast-evolving landscape of higher education marketing. Discover how top institutions are staying competitive through strategic partnerships—like Carnegie’s collabor
Social SEO, Grad Enrollment, and CMS Strategy Updates What’s new in higher ed marketing this month? This episode covers: TikTok, LinkedIn, and Instagram strategies that move the needleWhy student-generated content still
This week's blog roundup: How Schools Are Rethinking Marketing, SEO, Branding & AI This episode shares practical marketing strategies for colleges and universities. Learn how schools are adjusting to changes in student s
🎙️ Navigating Education Marketing: Strategies that Connect and Engage In this episode, we examine the shifting landscape of education marketing and provide actionable strategies designed to help institutions strengthen
Higher education is in flux. On this episode, we dig into what’s working—and what’s not—as colleges and universities face shrinking enrollment, rising competition, and shifting expectations. We break down the big trends
The reputation of a university used to rest on academics alone—but in 2025, brand perception is just as important. In this episode, we explore the changing landscape of university branding and marketing, from the rise of
In this episode, we explore the evolving landscape of higher education SEO and how AI is reshaping strategies for universities and colleges. The discussion covers practical approaches for improving education SEO , includ
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Higher Ed Marketing Insider is hosted by Search Influence. The show is categorised under business (marketing) and has published 38 episodes.
Higher Ed Marketing Insider has published 38 episodes.
Higher Ed Marketing Insider regularly covers business, marketing. It sits in the business category, with a marketing focus.
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