Aug 3, 202546 minS1
<p>In this episode Baby James of Lycanthro returns to the podcast to discuss the promotion cycle for their new album "Mark of the Wolf"!</p> <p><br /></p> <p>Work with Cori, Curtis, Holly and Gaia...
business
Heavy Business
Hosted by C Squared Music · business · EN
About this Podcast:
Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.
Pitch Analysis
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Contact path
Verified email
Booking probability
36%
Guest openness
Selective
80/100
Required Score
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What is Heavy Business about?
Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help.
Who hosts Heavy Business?
Heavy Business is hosted by C Squared Music. The show has published 403 episodes to date.
What has Heavy Business covered recently?
Recent episodes include "Episode 74 James Delbridge of Lycanthro RETURNS" (3 August 2025, 46 minutes), "Episode 415-More on the marketing/PR hybrid model" (2 April 2025, 51 minutes), and "Episode 414 with Curran Reynolds & Ian Chainey" (19 March 2025, 54 minutes).
How often does Heavy Business publish?
Heavy Business publishes roughly every two weeks, with episodes averaging 43 minutes across 403 episodes.
How hard is it to get booked on Heavy Business?
Booking probability for Heavy Business is 36%, and the host is rated Selective on guests. Heavy Business requires a Pod Score of 80 or higher. Heavy Business's contact route on record: verified email.
Who should pitch Heavy Business?
The strongest fits for Heavy Business are Music & Recording. Heavy Business has a business audience.
About the host
C Squared Music hosts Heavy Business, a business podcast with 403 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Apr 2, 202551 minS0
<p>In this episode, Sofia, Justin and Curtis speak more about the hybrid marketing/PR model that C Squared is currently working on with clients!</p>
Episode #414
Episode 414 with Curran Reynolds & Ian Chainey
Mar 19, 202554 minS1<p>In today's episode we talk about the do's and don'ts of press releases with publicist Curran Reynolds and journalist Ian Chainey.</p><p><br></p><p><br></p>
Heavy Business
SPECIAL EPISODE! Our new hybrid model
Mar 11, 202519 minS0<p>This new episode of the Heavy Business podcast is a special one! C Squared Co-Founders Cori Westbrook and Cori Westbrook go in DEPTH about the new hybrid model of PR and marketing.</p>
Episode #413
Episode 413 with Vicky Psarakis and Robby Fonts
Feb 27, 202544 minS1<p>Here's a brand new episode with Vicky and Robby of Sicksense</p>
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Heavy Business
Episode 412 with Philip Winters
Jan 29, 20251h 9mS0<p>A new episode with Philip Winters of TYRANT and Blackcraft Bookings!</p>
Heavy Business
Episode 411
Jan 21, 202556 minS0<p>Today Justin and Curtis talk about the "Underground Band" mentality that is rampant.</p>
Episode #410
Episode 410-Hector, The Chill Dude On A Couch
Jan 6, 202542 minS0<p>In today's episode, Justin and Curtis talk with YouTuber Hector Miranda of The Chill Dude On The Couch</p>
Heavy Business
Episode 409-Learning From Failure
Dec 17, 202458 minS0<p> No one likes to fail, but it happens. In this episode of Heavy Business, Justin and Curtis discuss the realities of failure, next steps, and what can be learned in the process. </p>
Heavy Business
Episode 408-Tony Webster of The Metal Command
Nov 4, 202446 minS0<p> In this week's episode, we are joined by Tony Webster of The Metal Command Podcast to discuss PR and how to break through despite oversaturation </p>
Heavy Business
Episode 407 with Levi Benton of Miss May I
Sep 6, 202445 minS0<p>New episode with Levi Benton of MISS MAY I!</p>
Heavy Business
Episode 406-Is ANYTHING Relevant Anymore?
Aug 29, 202444 minS0<p>Ian Chainey joins Curtis and Justin on this week's episode to discuss relevancy!</p> <p><br></p>
Heavy Business
Episode 405 with Joshua Toomey
Aug 5, 202436 minS0<p> In this episode of Heavy Business, Justin Roth and Curtis Dewar sit down with the one and only Joshua Toomey of Knotfest and Talk Toomey. They delve into the art of interviewing, share behind-the-scenes stories, and...
Episode #404
Episode 404 Justin Roth's First Episode!
Jul 24, 202441 minS0<p> Join us for Justin Roth's debut as Co-Host alongside Curtis! In this episode, they delve into the delicate art of addressing controversial topics as a band. They explore the pros and cons, share personal insights...
- Jun 4, 202432 minS0
<p> Our host Aliyah steps away from the podcast, and introduces you to your new host, Justin Roth of WAR CURSE. Join them, Curtis, and Cori in a discussion about balance, priorities, and sacrifice. Interested in our...
May 29, 202441 minS0<p> Virtue signaling, hypocrisy, double standards, holier-than-thou morality, whatever you call it, Pedro argues it has an impact on your personal integrity. Join us for a rather philosophical discussion on how it...
May 21, 202446 minS0<p> Join us in our discussion on how to maximize 3 aspects of your next album campaign - interviews, video content, and social media content. Including a deep dive into well-known independent bands' campaigns. </p>...
Episode #400
400 - Justin Norton (Music Journalist) - Writing Captivating Stories for Music Publications
May 15, 202444 minS0<p> Justin has written for virtually every metal publication, including Rolling Stone, STEREOGUM, and currently, DECIBEL. Beyond hearing his story of how he got into metal journalism, we also discuss a range of topics...
May 7, 202429 minS0<p>Fae Scott-Dench (aka Death Metal Mum) chats with us about PR, tips for bands doing self-promo, social media, networking and more! Also get into the debate about pineapple on pizza and chip butties! </p> <p>Follow Fae...
Heavy Business
398- Cori Westbrook #4 - Harmonizing PR Expectations
Apr 16, 202424 minS0<p>Cori talks about navigating your first music PR campaign for long-term success</p> <p>Read the full blog here: https://csquared.info/harmonizing-expectations-navigating-your-first-music-pr-campaign-for-long-term-succe...
Recent guests
Recent guests on Heavy Business. Study who booked and why before you pitch.
L
Levi Benton
vocalist of Miss May I, Miss May I
J
Justin Roth
WAR CURSE
Best industries to pitch Heavy Business for
PitchCentric classifies Heavy Business under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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