Aug 12, 202518 minS3
In the season three finale of On the Record, we dive into one of marketing’s most overhyped yet underdelivered promises, personalization, and explore how to finally make it real. Inspired by Frank Ocean’s Blond, we draw...
business
On the Record by Leadpages
Hosted by Leadpages · business · EN-US
About this Podcast:
Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.
Pitch Analysis
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Contact path
Verified email
Booking probability
26%
Guest openness
Selective
80/100
Required Score
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What is On the Record by Leadpages about?
Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance.
Who hosts On the Record by Leadpages?
On the Record by Leadpages is hosted by Leadpages. The show has published 257 episodes to date.
What has On the Record by Leadpages covered recently?
Recent episodes include "How Top Marketers are Winning with Personalization" (12 August 2025, 18 minutes), "Chatbots vs Agents: Who Converts More?" (29 July 2025, 24 minutes), and "Vulnerability Isn't Weakness It's a Trust-Building Superpower" (15 July 2025, 26 minutes).
How often does On the Record by Leadpages publish?
On the Record by Leadpages publishes roughly every two weeks, with episodes averaging 28 minutes across 257 episodes.
How hard is it to get booked on On the Record by Leadpages?
Booking probability for On the Record by Leadpages is 26%, and the host is rated Selective on guests. On the Record by Leadpages requires a Pod Score of 80 or higher. On the Record by Leadpages's contact route on record: verified email.
Who should pitch On the Record by Leadpages?
The strongest fits for On the Record by Leadpages are Marketing, Advertising & PR. On the Record by Leadpages has a business audience.
About the host
Leadpages hosts On the Record by Leadpages, a business podcast with 257 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #7
Chatbots vs Agents: Who Converts More?
Jul 29, 202524 minS3In this episode of On The Record, we step into the marketing tech ring to settle a rising debate: are traditional chatbots enough, or are AI-powered lead agents the future of conversion? We explore how modern lead...
- Jul 15, 202526 minS3
In this episode of On the Record, we’re joined by Chris Schermer, founder of the nationally recognized B2B agency Schermer, to explore why vulnerability isn’t just emotional, it’s a strategic advantage. Inspired by Joni...
Episode #5
How to Leverage AI to 5x Your Impact
Jul 1, 202527 minS3Rob Walling, Tinyseed cofounder joins us to delve into the topic. We discuss key AI-driven processes you need to put in place, agentic AI, and ways teams can utilize AI to iterate and test marketing strategies faster.
- Jun 17, 202529 minS3
In this episode, we sit down with Drew Mooney, Data Analyst at Hubspot. We discuss ways AI is enabling businesses to make faster and more informed decisions, the biggest current gains in new tech for marketing and sales...
View More
- Jun 3, 202525 minS3
In this episode of On the Record, we dive into how small and mid-sized businesses can harness big business marketing strategies to drive growth, scale impact, and compete in a rapidly evolving digital landscape. Joined...
May 20, 202527 minS3How do you build a marketing agency that not only lasts—but thrives in a fast-moving, tech-fueled digital world? In this episode, we sit down with Ryan Kulka, Founder and Owner of BOOM! Marketing Agency, to uncover the...
May 6, 202528 minS3In this Season Three premiere of On The Record, we explore how marketers can turn overwhelming amounts of data into smarter lead generation with the help of Leadpages’ built-in lead enrichment tools. Inspired by MF...
- Apr 8, 202536 minS2
What do Taylor Swift and top-performing brands have in common? A deep understanding of the power of story. In this episode of On the Record , Ryan and Michael sit down with brand and CX expert Sue Woodard to unpack how...
Episode #6
How We Added 100K in MRR in Just 1 Month
Mar 25, 202527 minS2In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer segmentation, aligning product strategy with actual usage data, and making...
- Mar 11, 202545 minS2
What does it take to build and sustain a high-growth team? In this episode, Michael and Ryan sit down with Thomas Knoll, a startup veteran and leadership coach, to explore the secrets behind successful, fast-growing...
- Feb 25, 202529 minS2
Can AI-generated podcasts replace human hosts? In this episode of On the Record, we explore the rise of botcasting vs. podcasting, breaking down how AI is transforming content creation. We share our experience building...
- Feb 11, 202534 minS2
What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, and multi-channel strategy, revealing key marketing insights. Special...
- Jan 28, 202531 minS2
Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader, we explore the risks of over-reliance on paid search and the rewards of...
Episode #7
Your Brand Lacks Staying Power But Why?
Jan 14, 202524 minS1Discover the secrets of enduring brands in this episode of On the Record. From Coca-Cola's timeless nostalgia to Spotify's personalized connections, we explore how brands evolve, build trust, and captivate audiences...
- Dec 30, 202417 minS1
In this bonus episode, Michael, Ryan, and Stacy look into their crystal ball to explore what’s ahead for marketing in 2025. Through the lens of David Bowie's The Rise and Fall of Ziggy Stardust, they discuss navigating...
- Dec 17, 202433 minS1
Is your marketing too dependent on Google Search? Join Ryan, Michael, and Stacy as they explore the rising costs of paid search, the shift toward social media as the new search engine, and the power of diversifying...
On the Record by Leadpages
How Marketing Attribution Failed us All
Dec 3, 202433 minWe dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We explore how over-indexing on data risks stifling creativity and why attribution...
- Nov 19, 202429 minS1
What can a banana teach us about branding? We break down Andy Warhol’s memorable design for The Velvet Underground and explore how businesses can capture that same bold energy. Join us as we discuss the art of standing...
Episode #2
Feature-Based Selling is Dead
Nov 6, 202427 minS1In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album The Miseducation of...
Recent guests
Recent guests on On the Record by Leadpages. Study who booked and why before you pitch.
R
Rob Walling
Pinnacle Actuarial Resources
S
Simon Alexander Ong
international Keynote Speaker, Bestselling Author of Energize, Award Winning Life Coach
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Lloyed Lobo
Author "From Grassroots to Greatness", Boast.AI & Traction
S
Sherry Walling
clinical psychologist, speaker, podcaster, author, mental health advocate, Zen Founder
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