
Episode #9
Fed Up: The Food-Fad Science Marketing Dance
Welcome to another episode of Health Raisers, Wise Women! Ladies, I am tired. Tired of going to the grocery store and listening to the news about what to eat and what to avoid. I am tired of feeling confused. Are you? So I did some research, and here's what I found! What We Learn Fat-free hype: Real science shaped by marketing. Got Milk?: No science. Just pure marketing. Oat bran: Real science started it and ended it. ⚖️ Superfoods: Real science wildly overmarketed. Collagen & gluten-free: science for the few, marketed for the many. Protein: Real science, lots of marketing. And much more… References UCSF News — "Sugar Papers Reveal Industry Role in Shifting National Heart Disease Focus": https://www.ucsf.edu/news/2016/09/404081/sugar-papers-reveal-industry-role-shifting-national-heart-disease-focus STAT News — "How the Sugar Industry Shifted Blame to Fat": https://www.statnews.com/2016/09/12/sugar-industry-harvard-research/ PubMed — "How the Ideology of Low Fat Conquered America" (free abstract): https://pubmed.ncbi.nlm.nih.gov/18296750/ USDA Agricultural Marketing Service — overview of dairy check-off programs: https://www.ams.usda.gov/rules-regulations/research-promotion/dairy Wikipedia — "Got Milk?" campaign history (California Milk Processor Board, Goodby Silverstein & Partners, 1993): https://en.wikipedia.org/wiki/Got_Milk%3F PubMed — Swain JF, et al., "Comparison of the Effects of Oat Bran and Low-Fiber Wheat on Serum Lipoprotein Levels and Blood Pressure," NEJM , 1990 (free abstract): https://pubmed.ncbi.nlm.nih.gov/2152973/ Gold KV, Davidson DM. "Oat Bran as a Cholesterol-Reducing Dietary Adjunct in a Young, Healthy Population." Western Journal of Medicine , 1988 (free full text via PMC): https://pmc.ncbi.nlm.nih.gov/articles/PMC1026094/ FTC press release — "FTC Commissioners Uphold Trial Judge Decision in POM Wonderful, LLC Case" (2013): https://www.ftc.gov/news-events/news/press-releases/2013/01/ftc-commissioners-uphold-trial-judge-decision-pom-wonderful-llc-stewart-lynda-resnick-others POM Wonderful, LLC v. FTC, D.C. Circuit opinion (2015), via Justia: https://law.justia.com/cases/federal/appellate-courts/cadc/13-1060/13-1060-2015-01-30.html Crowell & Moring — legal analysis of the D.C. Circuit's POM Wonderful decision: https://www.crowell.com/en/insights/client-alerts/the-d-c-circuit-s-pom-wonderful-decision-new-precedent-for-advertisers-making-disease-and-health-claims Auburn University Harbert College of Business — POM Wonderful case study: https://harbert.auburn.edu/binaries/documents/center-for-ethical-organizational-cultures/debate_issues/pom-wonderful.pdf Beyond Celiac (NHANES data summary) — celiac disease and gluten sensitivity prevalence in the U.S.: https://www.beyondceliac.org/prevalence-of-celiac-disease/ American Council on Science and Health — "Collagen for Skin Health: Science or Marketing?": https://www.acsh.org/news/2026/03/12/collagen-skin-health-science-or-marketing-50009 PubMed — Proksch E, et al., "Oral Supplementation of Specific Collagen Peptides Has Beneficial Effects on Human Skin Physiology," Skin Pharmacology and Physiology , 2014 (free abstract, the original Verisol study): https://pubmed.ncbi.nlm.nih.gov/23949208/ FormBlends — funding disclosure for the Verisol/Gelita clinical trials: https://formblends.com/articles/peptide-hub/compare-verisol-collagen-vs-collagen-peptides MakersNutrition — collagen supplement market size ($11B+ industry): https://www.makersnutrition.com/news/why-health-brands-are-investing-in-the-collagen-supplement-boom FoodNavigator — "The Single Biggest Food Trend for 2026 Revealed" (protein-labeled products, ~40% of yogurt stat): https://www.foodnavigator.com/Article/2025/12/11/biggest-food-trend-for-2026-revealed/ CNBC — "Protein Craze: How General Mills, PepsiCo and Others Are Capitalizing on the Trend": https://www.cnbc.com/2025/07/22/protein-craze-general-mills-pepsico-kraft-heinz.html Consumer Reports — "How Much Protein Do You Really Need?" (NHANES average intake figures): https://www.consumerreports.org/health/nutrition-healthy-eating/how-much-protein-do-you-really-need-a2065027197/ Stanford Medicine — "How Much Protein Should We Really Be Eating?" (source of the "SnackWell's phenomenon" quote): https://med.stanford.edu/news/insights/2026/03/how-much-protein.html American Kidney Fund — "Protein Supplements: Take Note of Their Impact on Your Kidney Health": https://www.kidneyfund.org/article/protein-supplements-trendier-ever-take-note-their-impact-your-kidney-health ️ Original Podcast Music by Nadine Kelly (drums and vocals) and Tim Buell; Produced by Tim Buell ❤️ Sponsored by Infusco Coffee Roasters and Mak Salon and Spa






