Haunted Attraction Network

Between Midsummer Scream and earnings week, this issue is dense. Disney, Six Flags, and United Parks dropped earnings, and the news is positive overall for our industry. Universal has a strong reputation, but Six Flags...

Hershey has a name for the economy we've been describing all year: Treatonomics, "a consumer trend in which people prioritize joyful, memorable experiences and generosity over simply chasing the lowest price." Guests...

Guests are ready to buy Halloween in July. That's the takeaway from Mars' annual Tricks, Treats and Trends report, which put consumer numbers on trends we've been tracking all year: 57% of US adults now consider...

The theme park industry spent years training guests that September and October were worth a visit, and it worked so well that Halloween is now the anchor of the entertainment calendar. In this week's newsletter, we...

Welcome to the circus! July 5th marks the official countdown to Halloween in the US, and the theme for 2026 is shaping up to be carnival. Bath & Body Works is the second national retailer to land on a haunted carnival...

Halloween is having a moment, and Universal is here for it. Comcast announced it will split into two companies, with the entertainment half, NBCUniversal, anchored by its growing theme parks division. Since Comcast has...

Two threads land on themes we keep circling back to: who you're selling to and what you're selling is changing. Families are one of the three groups still spending on attractions, and the new Universal Kids Resort is a...

Spirit Halloween announced it will hire over 52,000 seasonal associates, the largest hiring event in the company's history. Most Americans don't go to a haunted house, but nearly all of them first encounter Halloween...

Our job is to entertain people. How they want to be entertained, though, might be changing. New data from PGAV and Integrated Insight show that the audience for paid attractions is shifting, with visits down about 11%...

Haunts and theme parks are facing similar challenges in entertaining guests: the connective tissue between the big moments is what makes the day (or night) work. In this issue: - Sinners Announced for Halloween Horror...

Last week I attended IAAPA Honors, and my biggest takeaway was something I saw last year: F&B as narrative. From LA Haunted Hayride's Cider Mill to Scarehouse Windsor's dinner experiences, the expansion of food carts at...

Both Disney and Six Flags posted strong earnings this week, and while haunts are a few steps removed from the major theme park operators, it tells us something useful: guests are still booking, still spending, and still...

It was a slow news week after the rush of Halfway to Halloween, but a few major trends are emerging that could shape this Halloween season. In this issue: -Dead Man's Party Returns to Six Flags Great Adventure -Six...

Halloween creep is officially here. Mickey's Not-So-Scary Halloween Party returns to the Magic Kingdom on August 7th, the earliest start date in the event's history. But Disney is moving up the calendar without really...

It's Halfway to Halloween week, and haunters nationwide are celebrating. The Spooky Swap Meet is taking over Heritage Square Museum in LA, the East Coast Haunters Convention kicks off this week in Oaks, Pennsylvania...