Jan 22, 202625 min
What do you do when everyone is posting… but almost nobody is actually saying anything real? You stop chasing templates, ignore the algorithm panic, and stand the f*ck out . In this episode of Haamucast , Edward sits...
business
Haamucast
Hosted by Haamu.io · business · EN
About this Podcast:
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Pitch Analysis
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Contact path
Public web form
Booking probability
19%
Guest openness
Selective
80/100
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Signup to Generate a PitchQuestions about Haamucast
What is Haamucast about?
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online. Hosted by Edward Ford, co-founder of, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Who hosts Haamucast?
Haamucast is hosted by Haamu.io. The show has published 29 episodes to date.
What has Haamucast covered recently?
Recent episodes include "Thought Leadership without the Bullsh*t: Louis Grenier on Standing the F*ck Out" (22 January 2026, 25 minutes), "Founder Brand: Breaking B2B’s Playbook to Hit +$1.5M ARR" (7 December 2025, 20 minutes), and "From Finland to global stages, How Tarja Stephens uses authentic storytelling to build leadership influence" (24 October 2025, 17 minutes).
How often does Haamucast publish?
Haamucast publishes roughly weekly, with episodes averaging 21 minutes across 29 episodes.
How hard is it to get booked on Haamucast?
Booking probability for Haamucast is 19%, and the host is rated Selective on guests. Haamucast requires a Pod Score of 80 or higher. Haamucast's contact route on record: public web form.
Who should pitch Haamucast?
The strongest fits for Haamucast are Marketing, Advertising & PR. Haamucast has a business audience.
About the host
Haamu.io hosts Haamucast, a business podcast with 29 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Dec 7, 202520 minWhat do you do when you’re in a “boring” industry… but still want people to stop scrolling and actually care? You get weird on purpose, then back it up with real expertise. In this episode of Haamucast, Edward sits down...
Oct 24, 202517 minS1Guest: Tarja Stephens, Founder @ Leaders of the Future What happens when you ditch the corporate playbook and start treating LinkedIn like a journal instead of a billboard? You build real relationships that turn into...
Oct 17, 202520 minS1Guest: Marjut Sadeharju, Founder & CEO at Splendid What happens when you stop thinking about personal branding and start thinking about what you can give? You build a 12,000-person network that actually means something...
Oct 10, 202522 minS1Guest: Kira Sjöberg, Co-founder at Goodin What happens when you hit 40, realize you're not getting any younger, and decide you need a bulletproof career strategy for the AI age? You pick a lane – and become the expert...
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Episode #24
From bankruptcy to building again – How Erica Rankin turned radical transparency into her superpower
Oct 3, 202524 minS1Guest: Erica Rankin, Co-founder & CEO at Doozi What happens when you share the unfiltered reality of entrepreneurship – including the failures? You build a network that outlasts any single business. In this episode of...
Episode #23
From zero trust to finance team buy-in – How Frida Ahrenby got her CFO posting on LinkedIn
Sep 26, 202520 minS1Guest: Frida Ahrenby, CMO at Rillion What happens when you're a marketer targeting CFOs but your finance team won't touch social media? You flip the script. In this episode of Haamucast, Edward sits down with Frida...
Sep 12, 202516 minS1Guest: Sebastian Mellblom, CEO & Co-founder @ Reveal What happens when you're building in a sector where museum directors aren't scrolling LinkedIn? You question everything about founder-led content strategy. In this...
Sep 5, 202517 minS1Guest: Sari Venäläinen, Co-founder & CEO @ Haamu.io What happens when you realize executive-led content isn't new at all, just newly appreciated? You build a company around it. In this episode of Haamucast, Edward sits...
Episode #20
History of Ghostwriting + Our PR success
Aug 29, 202516 minS2Guest: Samuli, Co-founder at Haamu What happens when a prominent journalist calls your startup a "bad idea" on LinkedIn? You accidentally create the best marketing campaign of your career. In this episode of Haamucast...
Aug 22, 202514 minS1Guest: Roman Hipp, Co-founder @ BetterContact What happens when you need high-quality pipeline but have zero marketing budget? You put a human face behind your SaaS product and let authenticity do the selling. In this...
Aug 15, 202519 minS1Guest: Heikki Lindroos, Technology Lawyer & Partner @ Byro What happens when a risk-averse lawyer decides to start posting personal stories on LinkedIn? You break through in an industry where nobody else is doing it. In...
Aug 8, 202518 minS1What happens when you turn your entire team into LinkedIn advocates instead of chasing after people who won't post? You drive half your inbound pipeline through personal brands. In this episode of Haamucast, Edward sits...
Aug 1, 202524 minS1Guest: Ognjen Bošković, Founder @ Raven What happens when you realize founder brand isn't about posting pretty content? You start building one of the last effective go-to-market channels left. In this episode of...
Jul 25, 202524 minS1Guest: Samuli Salonen, Co-founder @ Haamu.io What happens when you realize founder-led content isn't just for customer acquisition? You unlock its full potential. In this episode of Haamucast, Edward sits down with...
Episode #10
4 Million Views in a Month: How Casey Hill Turns LinkedIn Experiments into Enterprise Deals
Jul 18, 202535 minS1Guest: Casey Hill, CMO @ DoWhatWorks What happens when you structure your LinkedIn strategy like a TV series instead of random posts? People start watching for the next episode. In this episode of Haamucast, Edward sits...
Jul 11, 202515 minS1Guest: Samuli, Co-founder at Haamu What happens when you build the audience before you build the processes? You scale fast, make mistakes faster, and learn what actually works. In this H1 recap episode of Haamucast...
Episode #11
From Construction to 200K Followers: How Luke Matthews Built a Business by Breaking LinkedIn Rules
Jul 4, 202520 minS1Guest: Luke Matthews, Founder @ The Wizard of Odd Marketing What happens when you say what everyone else is thinking but no one dares to post? You get banned a dozen times and build a thriving business. In this episode...
Jun 27, 202520 minS1Guest: Samuli, Co-founder @ Haamu.io What happens when you're too focused on selling instead of serving? Nobody engages. In this episode of Haamucast, Edward sits down with fellow Haamu co-founder Samuli to unpack the...
Jun 20, 202525 minS1Guest: Monika Liikamaa, Co-founder & Co-CEO @ Enfuce What happens when you stop worrying about clicks and start focusing on the change you want to see in the world? You find your authentic voice. In this episode of...
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