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Hosted by Studio 1878 · 🇺🇸 US · EN · 41 episodes
Established thought leaders with verified media credentials.
Showmakers is your fast track to creating podcasts people actually love. In concise, actionable 10-minute episodes, host Ed Barker unpacks proven strategies for marketers, founders, business leaders, and creatives aiming to launch, scale, or fine-tune their podcast. No fluff, no filler - just expert insights on growth, formats, gear, distribution, monetization, and more. Showmakers is the podcast for ambitious creators who want real results, one idea at a time. Hosted on Acast. See acast.com/privacy for more information.
Studio 1878 hosts Showmakers: your guide to brand podcasting, a business show with 41 episodes published.
In this episode Ed Barker, Founder of Studio 1878, talks about how most company podcasts operate in isolation and argues they should be integrated into the full marketing system so each episode does more work. How do you
In this episode, Ed Barker, founder of Studio 1878, examines why podcast growth is slower and more complicated than most people expect. Audio podcasts compound gradually because discovery is inefficient and listening dem
In this episode, Ed Barker, founder of Studio 1878, opens a five-episode series on podcast distribution and growth by challenging the assumption that being available everywhere is the right strategy. RSS distribution to
In this final episode of the series on show design, Ed Barker, founder of Studio 1878, tackles the challenge of producing content for audio and video at the same time. Simply filming a podcast is rarely the right answer.
In this episode, Ed Barker, founder of Studio 1878, makes the case for treating production budgets as a strategic decision rather than an afterthought. The episode breaks down the components that make up a typical produc
In this episode, Ed Barker, founder of Studio 1878, examines why episode structure matters more than most podcast hosts realise. Topics and guests tend to get the attention, but listeners are really asking one question:
In this episode, Ed Barker, founder of Studio 1878, argues that choosing a podcast format is a strategic decision, not a creative one. Format determines how much work a show generates every week, and that operational rea
In this episode, Ed Barker, founder of Studio 1878, sets out why designing a show and simply producing a podcast are two very different things. A well-designed show has a clear, repeatable idea at its centre, and that co
Future Podcast Measurement In the final episode of the Showmakers analytics series, Ed Barker from Studio 1878 explores the future of podcast measurement. He discusses the limitations of current metrics and predicts sign
Building a Lasting Podcast Measurement System In the final episode of Showmakers’ analytics series, Ed Barker of Studio 1878 discusses how to create a measurement system that endures leadership changes and budget reviews
In this episode of the analytics series, Ed Barker, founder of Studio 1878, takes on the question that haunts almost every branded podcast project before a single episode is recorded: how do you prove the ROI? The tensio
In this episode of the analytics series, Ed Barker, founder of Studio 1878, works through the gap between having podcast data and knowing what to do with it. Charts and dashboards are only useful if they lead somewhere.
In this opening episode of the analytics series, Ed Barker, founder of Studio 1878, starts with the question most brand podcast projects never answer properly: what does success actually look like? Excitement and a stron
In this episode, Ed Barker, founder of Studio 1878, tackles the moment every marketer dreads: being asked how the podcast is performing and not having a confident answer. Downloads and chart rankings are the easy metrics
Building Listener Loyalty in Brand Podcasts In this episode of Showmakers, Ed Barker from Studio 1878 discusses the importance of building deep engagement and loyalty in branded podcasts rather than just chasing reach or
Redefining Podcast Distribution: Building Reach and Reputation In this episode of Showmakers, Ed Barker from Studio 1878 emphasizes the importance of effective podcast distribution. He explains that distribution goes bey
From Raw Talk to Brand Narrative In this episode of Showmakers, Ed Barker from Studio 1878 explores the crucial role of editing in corporate podcasting. Rather than just trimming and adding music, editing transforms raw
Keeping Your Solo Podcast Energy High In this episode of Showmakers, Ed Barker from Studio 1878 shares practical tips on maintaining high energy levels while recording solo podcast episodes. Ed discusses the importance o
How to Make Storytelling a Habit: Enhancing Your Podcast Consistently In the final episode of Showmakers' five-part miniseries on storytelling, Ed Barker from Studio 1878 explores the importance of making storytelling a
Shaping Stories Through Editing: Techniques for Narrative Podcasting In this episode of Showmakers, Ed Barker from Studio 1878 explores the art of editing and highlights the importance of narrative shaping in post-produc
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Showmakers: your guide to brand podcasting is hosted by Studio 1878. The show is categorised under business (marketing) and has published 41 episodes.
Showmakers: your guide to brand podcasting has published 41 episodes.
Showmakers: your guide to brand podcasting regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Showmakers: your guide to brand podcasting is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Showmakers: your guide to brand podcasting hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Showmakers: your guide to brand podcasting average 11 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Showmakers: your guide to brand podcasting's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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