Gym World Worldwide

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

Gym World Worldwide is a news podcast hosted by John Franklin, with 192 episodes on record and a Required Pod Score of 80.

John Franklin hosts Gym World Worldwide, a news show with 192 episodes published.

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  Gym World Worldwide

  Ben Supik Said He'd Open a Gym Every Quarter—Here's What Actually Happened

  Oct 2, 202623 min

  Ben Supik, owner of Activate Body Personal Training in Baltimore, returns to give Mateo an update on his expansion — going from a one-location-per-quarter goal to two locations opened in six months, and the systems, staffing lessons, and financial guardrails that made it possible. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. Socials: Activate Body Personal Training (Instagram): https://www.instagram.com/activate_body/ Activate Body Personal Training (Website): https://activatebody.com/start-here/ Watch On: https://www.youtube.com/@GymWorldWorldwide Show Notes 0:00 — Intro: Ben's promised one-location-per-quarter pace, six months later 1:04 — Recap: Activate Body's small group, double-pod model for Gen Pop clients 2:13 — Why Ben runs two separate 6-person pods instead of staggered sessions 2:49 — The minimalist equipment strategy, and why it's intentional 3:53 — The centralized "HQ" structure that made scaling possible 5:28 — How one centralized sales hire outperforms four location-level hires 6:03 — Staffing as the single biggest risk to the expansion timeline 7:01 — Run a successful gym with Kilo (visit https://usekilo.com/gw ) 7:48 — Two locations opened in two quarters — but Q4 is getting skipped 8:52 — Lesson one: landlords set the pace, not you 9:29 — Cutting an 8-week onboarding program down to 4-6 weeks without losing quality 10:33 — Lesson two: the same pre-sale strategy failed in two nearby markets 13:56 — Financial planning: why Ben budgets 6 months of opex per new location 16:05 — Does the current HQ team scale to 10 locations? Not quite 17:11 — The upcoming hires: a district manager and a fractional CFO 18:12 — Why Ben is deliberately hiring people from outside the fitness industry 19:46 — What's next: tapping out the Baltimore market and eyeing 2027 20:39 — The new plan — opening a "cluster" of locations at once instead of one at a time 22:20 — Outro — where to find Ben and Activate Body

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  Gym World Worldwide

  How This Female Gym Owner Built Made More Money with Less Members

  Sep 24, 202624 min

  Jen Cho, co-owner of Tidal CrossFit in Toronto, walks Mateo and Kilo CEO Kaleda Connell through her 6,000-square-foot space (an old converted theater) and breaks down how she rebuilt the gym around fewer members and more value, plus how she structured the buyout that made her a co-owner.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Socials:Tidal CrossFit (Instagram): https://www.instagram.com/tidalfitnessdanforth/Tidal CrossFit (Website): https://tidalfitness.ca/Show Notes- 0:01 — Intro & gym tour begins with Jen Cho, co-owner of Tidal CrossFit- 1:00 — What is a "focus program"? A second income stream for coaches- 3:01 — Inside the space: 6,000 sq ft in a converted theater- 5:29 — The pandemic pivot: shrinking from 300 members to a higher-value model- 7:08 — Run a successful gym with Kilo (visit https://usekilo.com/gw)- 8:12 — How focus programs get built (and why they have to be coach-led, not forced)- 10:12 — The math behind pricing a focus program so coaches make real money- 12:06 — Jen's marketing strategy: referrals, friends & family weeks, and why it works- 17:44 — How Jen went from GM to minority shareholder to full co-owner- 19:34 — The real lesson: understand your finances before you buy in- 22:04 — What Jen believes her real job is: keeping her coaches happy and paid- 23:19 — Outro — where to find Tidal CrossFit

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  Gym World Worldwide

  Will Harrison: The Sales System That 5x'd This Gym's Signups

  Sep 17, 202633 min

  Will Harrison , co-owner of CrossFit Bath and founder of The Fitness Flywheel , joins Mateo to break down his journey from member to co-owner, and how he helped the gym build a sales process that took it from 8-10 new members a month to nearly 50. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. Socials: Will Harrison (Instagram): https://www.instagram.com/willjar58/ CrossFit Bath (Instagram): https://www.instagram.com/crossfitbathbox/ CrossFit Bath (Website): https://crossfitbath.com/ The Fitness Flywheel (Instagram): https://www.instagram.com/thefitnessflywheel/ The Fitness Flywheel (Website): https://www.thefitnessflywheel.com/ Watch On: https://www.youtube.com/@GymWorldWorldwide Show Notes 0:00 — Intro & meet Will Harrison, co-owner of CrossFit Bath 2:04 — From member to co-owner: how most people get into this business (and how Will didn't) 6:55 — Starting as CrossFit Bath's first-ever commercial hire, mid-COVID, with 142 members 7:09 — Run a successful gym with Kilo (visit https://usekilo.com/gw ) 8:34 — The result of just having someone focused on sales: 8-10 new members/month to 48-49 11:37 — Will's core sales philosophy: "sales is the transfer of enthusiasm" 14:34 — "No one cares about your gym" — why features don't sell, outcomes do 15:02 — The "writing reflex": why jumping to solutions too fast kills the sale 16:16 — The real reason gym owners lose the sale after presenting the price 22:56 — How The Fitness Flywheel started as a side hustle helping other box owners 24:56 — Real client results: 34 members to 36% growth in a month, and 2 gyms to 3 26:42 — How Will and his partners structured the buy-in and valued the business 30:36 — Will's advice for anyone stuck growing their gym 32:37 — Outro — where to find Will, CrossFit Bath, and The Fitness Flywheel

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  Gym World Worldwide

  Mark Fisher: The Right Way to Raise Your Gym's Prices (Without Losing Members)

  Sep 10, 202649 min

  Mark Fisher, former owner of Mark Fisher Fitness, now a gym business coach and partner at Business for Unicorns, joins Mateo to break down how to think about pricing and—even more importantly—how and when to raise your rates.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Socials:Mark Fisher (Instagram): https://www.instagram.com/markfisherhumanbeing/Mark Fisher (Website): https://www.businessforunicorns.comShow Notes0:00 — Cold open: rent, payroll, and insurance are up — are your prices?2:26 — Today's topic: how to think about pricing (and when to raise it)3:18 — Mark's framework: start with your coach-to-client ratio5:48 — Crude benchmarks: ~$350/mo for 6-on-1, ~$185/mo for large group8:26 — The "no man's land" of averaging 8–10 people per class11:34 — What to do with underperforming class times: cut, don't hope22:34 — Run a successful gym with Kilo (visit https://usekilo.com/gw)24:52 — The "sold out" exercise — finding your true capacity and topline27:56 — Why 80% (not 100%) should be your planning assumption32:17 — Price increase vs. price correction: how Mark tells the difference34:01 — The crude rule: $60 or more means it's a correction, not an increase39:19 — What to expect in reality: 1-2% cancel, 3-5% complain to your face40:00 — The two comms mistakes: over-apologizing and overselling the upside41:16 — Mark's short, no-frills price-increase email template43:16 — The "Red Wedding" — the time MFF let every member out of their contract45:47 — Training your clients to expect an annual price increase48:52 — Outro — where to find Mark and Business For Unicorns49:33 — Run a successful gym with Kilo (visit https://usekilo.com/gw)

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  Gym World Worldwide

  Dan Visentin: 15 Years, 3 Locations, and What He'd Do Differently

  Sep 3, 202638 min

  Mateo Lopez and Kaleda Connell tour Dan Visentin's 416 Fitness Club in Toronto, covering how he survived 450 days closed during COVID, the "red shirt" trick he uses to sell personal training, and the mistakes he says he'd never make again.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Socials:Kilo (Instagram): https://www.instagram.com/kilogyms/Kilo (Website): https://www.usekilo.com/gw/416 Fitness Club (Instagram): https://www.instagram.com/416fitnessclub/416 Fitness Club (Website): https://www.416fitnessclub.com Watch On:https://www.youtube.com/@GymWorldWorldwide Show Notes:0:00 — On the road in Toronto with Dan Visentin of 416 Fitness Club0:56 — Front desk, lounge, and equipment layout walkthrough4:52 — Capping classes at 18: a COVID-era decision that stuck8:56 — The red shirt trick: selling personal training without a pitch11:48 — Run a successful gym with Kilo (visit https://usekilo.com/gw/)12:18 — What 416 means to Dan, and its evolution from CrossFit-only to HYROX14:18 — The real turning point: 450 days closed during COVID16:17 — The rack-per-person layout that outlasted the pandemic19:53 — Giving staff freedom without losing consistency22:36 — Three mistakes Dan won't make again27:54 — Retention in a transient city30:38 — Becoming a dad and how it reshaped the business31:51 — Going HYROX: building a class that teaches the skills36:58 — Dan's unscripted Kilo shoutout37:14 — Wrap-up and sign-off

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