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Hosted by Unknown Host · 🇺🇸 US · EN · 49 episodes
Established thought leaders with verified media credentials.
No BS news about B2B Go-To-Market. This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want. Mark Kilens and Natalie Marcotullio give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague. Mark and Natalie take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business. Produced in partnership with Share Your Genius - we handle full-service media production: managing the process, people, and growth. Find our more at www.shareyourgenius.com
Unknown Host hosts GTM News Desk, a business show with 49 episodes published.
What does it actually look like to onboard at a company where AI isn't a nice-to-have, but the operating system? And why does inserting AI into a workflow without thinking first make that workflow worse, not better? Prag
Seth Godin asked Google's own AI what happened to the open web over the last decade. The answer named three phases, starting with the death of Google Reader in 2013. Ross Simmonds , founder of Foundation and the person w
What actually separates a partner program from a partner ecosystem? Why does discovery now happen inside an LLM instead of a review site? And why do referral programs get so much credit for revenue they're not actually d
What happens when your GTM team grows fast but your operating model doesn't keep up? Who owns the funnel when marketing, sales, product, and CS are all pulling in different directions? And why does expansion revenue keep
Why do so many B2B homepages look identical? Why does showing your product add 19% to conversion rates, and why is almost nobody doing it? And what does getting people to show up to a dinner have in common with getting p
What happens when you skip the "why" and go straight to the build? What does AI fatigue actually feel like from inside a product team? And why does the best user onboarding still start with a human conversation, not a vi
How do you align your pricing strategy with customer needs while balancing complexity and simplicity? What’s the secret to designing pricing models that not only appeal to customers but also drive business growth? And ho
How do you build messaging that actually sticks across every team that touches it? How do you know when an "insight" is genuinely worth acting on and when it's just a pattern dressed up in a fancy word? What does it take
How do you create lasting customer loyalty in a world dominated by AI and rapid change? What’s the real key to driving growth without relying on vanity metrics like NPS and adoption? What if your customer success strateg
How do you create B2B content that actually drives results across markets and teams? How can AI speed up content creation without stripping out the human side of marketing? What do the best marketers know about the overl
How can you leverage buyer psychology to drive product-led growth? What’s the real key to converting users into loyal customers? How do you solve the complexity of product growth for diverse teams? Product Growth Expert
How can partnerships fuel growth without high costs? What’s the real secret to building successful go-to-market strategies? Is the future of business led by ecosystem-driven growth? In this episode of GTM News Desk, Sean
Is vulnerability the new leadership superpower? Can fractional leaders drive growth without the overhead? What does it take to build a high-performing executive team? In this rerelease episode of GTM News Desk, Brie Alet
What actually moves the needle in modern B2B marketing? How do GTM teams balance creativity with accountability? Where does focus matter most when resources are tight and expectations are high? We explore all of this in
Is community the new driving force behind B2B marketing? Can AI and human creativity work in harmony? How can GTM teams adapt when speed, clarity, and trust are core for buyer engagement? We discuss all of this in this e
Are AI search tools changing how buyers discover solutions, or are we just seeing the early signals? Is SEO still a dependable channel, or is it turning into something entirely different? How should GTM teams think about
Can marketing and sales really operate as one team rather than in parallel? Are B2B leaders actually hungry for more automation, or are they feeling overloaded by it? What does a partnership between marketing and sales l
Why do so many B2B sales motions still feel stuck? If buyers say they want partnerships, why do so few deals feel like one? And what happens when every team aligns around delivering real value instead of pitching it? Tha
Can customer obsession really drive sustainable growth, or is it just a buzzword? Is your team aligned to create a seamless customer experience? How do you turn data into actionable insights for better customer journeys?
Can event-led growth truly drive growth or merely serve as another acronym? Are B2B buyers asking for yet another framework to learn? What does it mean to capture revenue in the room at events? We cover all of it in this
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GTM News Desk is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 49 episodes.
GTM News Desk has published 49 episodes.
GTM News Desk regularly covers Business, Marketing, Technology. It sits in the Business category, with a marketing focus.
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Episodes of GTM News Desk average 46 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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