
Growing Up B2B
138 - Five Generations: Crafting Legacy Through Innovation with Lisa Troost Sottrel
In this episode of Growing Up B2B , your host Ed Delia interviews Lisa Troost Sottrel, fifth-generation President of Peter Troost Monument Company, the largest privately owned monument company in the U.S. Lisa shares her journey from working at GE to leading her family's nearly 140-year-old business, discussing the importance of outside experience, earning credibility, and navigating leadership transitions. She reflects on modernizing operations, balancing tradition with innovation, and maintaining a compassionate culture in a sensitive industry. Lisa also explores future growth opportunities in restoration and pre-planning, while candidly addressing the challenges of preparing for a potential sixth generation. Check out Lisa's work HERE . Connect with Lisa on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .

