
Episode #4
F1 Is Ready For Their Taylor Swift Moment
<p>Formula 1 has broken into Hollywood in a huge way. F1 the movie was a partnership like we'd never seen before, bringing Lewis Hamilton, Jerry Bruckheimer, and Brad Pitt together for what would ultimately become the highest grossing sports movie in history, and an Oscar winning film. But Formula 1 has quietly been building a television and film strategy for years. </p> <p>Starting in 2017, when Liberty Media first acquired F1, the team looked for new ways to bring a different audience into the sport, expanding hopefully into the US, where the sport had never been as popular as NASCAR or I...

