GOOD THINKING looks beyond your industry to understand what's changing across culture, business, technology, and human behavior, and why. We connect what's happening now to what might happen next, so you can see further, think bigger, and lead accordingly. ingoodco.substack.com
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Contact path
Public web form
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchGOOD THINKING looks beyond your industry to understand what's changing across culture, business, technology, and human behavior, and why. We connect what's happening now to what might happen next, so you can see further, think bigger, and lead accordingly.
Recent episodes include "Being a generalist is finally cool again" (27 May 2026, 50 minutes), "Culture is a mirror" (20 May 2026, 51 minutes), and "Is AI making brands more human?" (13 May 2026, 51 minutes).
GOOD THINKING publishes roughly weekly, with episodes averaging 47 minutes across 108 episodes.
Booking probability for GOOD THINKING is 33%, and the host is rated Selective on guests. GOOD THINKING requires a Pod Score of 80 or higher. GOOD THINKING's contact route on record: public web form.
The strongest fits for GOOD THINKING are Marketing, Advertising & PR. GOOD THINKING has a business audience.
GOOD THINKING is a business podcast with 108 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
GOOD THINKING
<p>This week, we get into why staying in your lane is one of the most dangerous things you can do right now, whether you’re a person, a brand, or building something. Niching down was always suspect advice and is now...
GOOD THINKING
<p>Hi all,</p><p>This week on the pod, I take Kirsten through everything I saw and heard hosting the Involve stage at Brands & Culture London. </p><p>It was a super fun 2 days! </p><p>Rather than recapping the talks...
GOOD THINKING
<p>We’re back with another edition of GOOD SIGNS — a monthly round-up of 4 letters, looking at what’s bubbling up.</p><p>These aren’t trends (yet!). These are signals, patterns, counter-trends. Stuff that’s emerging...
GOOD THINKING
<p>This week, Kirsten brings the talk she’s been giving to businesses, schools, and anyone who will listen to the pod: embracing cringe. This isn’t a keynote in a pod, it’s a discussion about something we have both...
GOOD THINKING
<p>This week, we unpack the marathon essay that was this week’s Sunday letter about Salone (Milan Design Week).</p><p>We hit 15+ experiences across four days: Marimekko, Dior, Gucci, Veuve Clicquot, Hermès, IKEA, H&M x...
GOOD THINKING
<p>This week, we have one of our favorite agency partners and favorite humans, Ben Varquez, to talk all things college marketing.</p><p>We discuss Bama Rush, what NIL actually opened up for brands, Alphas, and what many...
GOOD THINKING
<p>We’ve been name-dropping Nina Beckhardt on this podcast since its inception. Every time naming comes up, she comes up. And she kindly agreed to make it much more official and come on to discuss all things brand...
GOOD THINKING
<p>We’re back with another edition of GOOD SIGNS — a monthly round-up of 4 letters, looking at what’s bubbling up.</p><p>These aren’t trends (yet!). These are signals, patterns, counter-trends. Stuff that’s emerging...
GOOD THINKING
<p>We’re back with Fred Hart. But this time, with all things Pet Expo. Think: Human-grade food you’d happily eat, Doritos and acai bowls for dogs, and cats finally getting their due. Oh, and wolf fecal...
GOOD THINKING
<p>This week on the pod, we unpack the letter that was eating me alive for 4 weeks.</p><p>We talk about entering the Age of Authorship, what it means for you, what it means for brands, and why it’s way more impactful...
GOOD THINKING
<p>Everyone who reads regularly knows we are huge fans of Fred Hart. Fred is one of our fave follows on LinkedIn for all things CPG. And he walks just about every tradeshow there is, so you don’t have to. He very kindly...
GOOD THINKING
<p>Hi all,</p><p>We’re back with another edition of GOOD SIGNS — a monthly round-up of 4 letters, looking at what’s bubbling up.</p><p>These aren’t trends (yet!). These are signals, patterns, counter-trends. Stuff...
GOOD THINKING
<p>Ready for some serious travel envy? You really aren’t ready. One conversation with Tori Simokov, founder of Window Seat, and you’ll be rebooking your summer.</p><p>This episode is about brand experience...
GOOD THINKING
<p>Today’s episode is part of our GOOD ADVICE series that we kicked off with the Laid Off? Stuck? Scared? episode.</p><p>This episode started, like so many things have in this letter, with a reply! Patrick Hanlon...
GOOD THINKING
<p>What brands can learn from Bad Bunny + the ads we loved and those we didn't.</p><p>A few things: </p><p>1) In no way is this comprehensive. Drop ones you loved and hated in the comments. </p><p>2) It goes without...
GOOD THINKING
<p>We’re back with another edition of GOOD SIGNS—a monthly round-up of 4 letters, looking at what’s bubbling up.</p><p>Again, these aren’t trends (yet!). That’s way too heavy for a month’s worth of content. These are...
GOOD THINKING
<p>Welcome to EPISODE 100 (!) of GOOD THINKING. When I started this letter, I thought it might only last a few weeks, and here we are. It’s truly one of the best things about my week. Has introduced me to so many...
GOOD THINKING
<p>For those of you who don’t know, I live in Italy, near the Dolomites And the folx at Amigo (my favorite travel app, and no, this isn’t sponsored), asked me to write about the best-of-the-best, as people begin to fly...
GOOD THINKING
<p>Last week, we were in Michigan and had countless fascinating conversations about where wellness is going. We’ve discussed all these topics in the last year in the letter, but we’ve never done a deep dive on what’s...
GOOD THINKING
<p>Hi all,</p><p>Ready to be inspired? Us too. One chat with Carmen Graham, former Frida marketer and new CMO of Genexa, did just the thing.</p><p>This episode is about challenger energy, leadership inside regulated...
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