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Good Shift is about navigating career transitions with clarity, confidence, and purpose. Whether you're making a bold move, starting something of your own, or just looking for more fulfillment in your work, this podcast explores the mindset shifts, practical strategies, and real stories that can help you take the next step. Through conversations with relatable people who’ve redefined success on their own terms, we break down the doubts, challenges, and wins that come with making a shift - big or small.
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Signup to Generate a PitchGood Shift is a business podcast hosted by Freya Gordon, with 33 episodes on record and a Required Pod Score of 80.
Freya Gordon hosts Good Shift, a business show with 33 episodes published.
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Episode #33
Riki Zahn left finance to build After Hours Club, a mental health-focused art and wellness company in New York. We talk about the layoff that pushed her, the comfort crisis, founder burnout, and why you don't have to turn what you love into your job to have it in your life.
Episode #31
I sat down with Kendall Kransdorf, founder of Cotto (a whipped cottage cheese dip), who left a fast-track job at Boston Consulting Group, then left a startup role too, to build the whipped cottage cheese brand she wished she could buy off the shelf. No outside backing, retail experience or founder expertise, just a recipe from her own kitchen and the nerve to hand it to strangers in a park. In this episode, you'll learn: How Kendall knew it was time to leave a stable career — twice How she validated her product with strangers before she had a real brand The anonymous feedback method she used to get honest answers out of friends and family How she landed her first retailer with zero prior retail history Her tips on how to get into and stay in retailers What she had to let go of as a self-described perfectionist to actually ship the product What she'd tell anyone with an idea sitting in their kitchen right now This one's permission to stop waiting for the "right" moment, and start with what you've already got.
Episode #30
Joe Rotondo (founder of SmearCase) left a corporate job to create frozen cottage cheese (Froco). Stay with me, Joe moves with intention and has a huge amount of wisdom to share for career shifters or early-stage founders. Joe has shifted from exercise science to sustainable denim to bagels to corporate and now to disrupting the ice cream aisle. This one's about betting on yourself, knowing when to quit versus persevere, and building a business around your life instead of the other way round. Key quotes "Your past career isn't a life sentence, it's just market research for your future." "You don't build confidence by shouting affirmations in the mirror. You build confidence by having receipts of things that you've done." "The safest bet you can make is on yourself." 📚 Books mentioned Atomic Habits — James Clear Awaken the Giant Within — Tony Robbins Extreme Ownership — Jocko Willink Alex Hormozi (referenced for the "confidence = receipts" idea)
Episode #29
<p>If you're saying to yourself, "I'll do it when the timing is better " then dive in. </p><p>Megan Black and Eliana Field-Marsham are childhood friends turned co-founders of Sonni, a next-generation mineral sunscreen brand they launched 11 months ago. Before that: Estée Lauder, McKinsey, Little Spoon, and two MBAs between them.</p><p>We get into:</p>what it actually feels like to leave a job you love;how a solo founder became a co-founding partnership;the consideration of the female biological clock and career paths; andwhy "not now" quietly becomes "not ever" if you let it.<p>Li...
Episode #28
<p>Debs Brocklesby was a performance analyst for the New Zealand Olympic Cycling team — a specialised, high-achieving role she'd built her identity around. She's now the founder of Stoked NZ, a multi-million dollar towlie company that started from her garage.</p><p>In this episode, we get into:</p>What it feels like to be stuck in a job that looks great on paperHow Debs let go of who she was professionally and started overLimiting beliefs — and why they don't disappear when things start workingRebuilding after your original career dreams are dashedHow to press forward in the face of adversityHow she...
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