Hosted by Leonora Brebner · 🇺🇸 US · EN · 38 episodes
Established thought leaders with verified media credentials.
Full Fat Marketing is a daily strategy podcast for food and hospitality brands that want to be chosen, and remembered. Hosted by Leonora Brebner, a growth and marketing strategist specialising in restaurants, cafés, and food & drink brands, the show breaks down the real reasons some F&B businesses become the place people choose… while others struggle to stay relevant. Through bite-sized episodes, you’ll learn the psychology behind restaurant marketing, food brand strategy, customer loyalty, and what actually drives repeat customers in today’s hospitality industry. Expect honest insights, real brand examples, and practical thinking on topics like restaurant growth strategy, brand positioning, customer retention, café marketing, food product branding, and hospitality marketing. If you run a restaurant, café, food brand, or hospitality business - and want customers to choose you again and again - this podcast will help you unders
Leonora Brebner hosts Full Fat Marketing, a business show with 38 episodes published.
MrBeast built Feastables into a $250 million chocolate brand in three years. No heritage. No legacy distribution. Just an audience primed before the product existed. In this episode I break down what the Feastables strat
Why do people happily pay premium prices for some brands while ignoring cheaper alternatives? In this episode of Full Fat Marketing , Leonora breaks down pricing psychology, perceived value, and why customers buy justifi
Discounts can boost sales fast… but they can also train customers to never pay full price again. In this episode of Full Fat Marketing , Leonora explains why discounting becomes addictive, how it hurts margins and brand
Healthy food branding used to feel like a punishment. In this episode of Full Fat Marketing , Leonora breaks down how Rude Health made healthy food stylish, desirable, and culturally relevant. Perfect for founders, marke
In this episode of Full Fat Marketing , Leonora breaks down the real reason your content gets ignored, and why blaming the algorithm is often the easiest excuse in the room. Using Chipotle as a real brand example, she un
In this episode of Full Fat Marketing , Leonora breaks down what the rise of Little Moons actually teaches founders about viral growth, why attention and retention are not the same thing, and why hype alone does not buil
In this episode of Full Fat Marketing , Leonora breaks down how Chamberlain Coffee turned coffee into a lifestyle product by making it more approachable, desirable, and culturally relevant. ⭐ If you enjoyed the episode,
In this episode of Full Fat Marketing , Leonora breaks down why so many modern cafés have started to look identical, and how copying aesthetics without strategy leads to forgettable brands. ⭐ If you enjoyed the episode,
In this episode of Full Fat Marketing , Leonora breaks down how Nespresso went from revolutionary to ordinary to desirable again by shifting the meaning around the product rather than changing the product itself. ⭐ If yo
In this episode of Full Fat Marketing , Leonora breaks down how Chick-fil-A has built one of the most effective customer funnels in food by making every stage of the journey feel simple, natural, and repeatable. ⭐ If you
In this episode of Full Fat Marketing , Leonora breaks down how the unexpected KitKat heist became one of the most talked-about food stories, and what it reveals about how attention really works in today’s market. ⭐ If y
Premium pricing does not work just because a product is better. It works when the brand changes what the product feels like. In this episode of Full Fat Marketing , Leonora breaks down how Surreal made cereal feel more c
Not every brand wins by being faster. Sometimes a little bit of friction is exactly what makes something feel worth paying for. In this episode of Full Fat Marketing , Leonora breaks down the customer psychology behind P
More choice does not always create more demand. Sometimes it just makes a business harder to understand and harder to buy from. In this episode of Full Fat Marketing , Leonora breaks down why overloaded menus often weake
A lot of brands think they have a pricing problem, when what they actually have is a value perception problem. In this episode of Full Fat Marketing , Leonora breaks down why customers push back on price, what makes some
Some brands do not just sell products. They sell something people can quietly build a little identity around. In this episode of Full Fat Marketing , Leonora breaks down how Blank Street turned coffee and matcha into som
Sometimes the smartest brand move is not creating something new, but changing what it means. In this episode of Full Fat Marketing , Leonora breaks down how Fishwife managed to make tinned fish feel chic, desirable, and
Being busy and actually growing are not the same thing. In this episode of Full Fat Marketing , Leonora breaks down why so many hospitality and F&B brands look successful on the surface, while underneath, the business is
Loyalty is often built before the customer even leaves. In this episode of Full Fat Marketing , Leonora breaks down one of the smartest low-cost retention ideas she’s heard, and why the best brands don’t wait until someo
AI won’t make your brand stronger if the brand underneath is already weak. In this episode of Full Fat Marketing , Leonora breaks down why so many F&B and hospitality brands are about to become more polished… and far les
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Full Fat Marketing is hosted by Leonora Brebner. The show is categorised under business (marketing) and has published 38 episodes.
Full Fat Marketing has published 38 episodes.
Full Fat Marketing regularly covers business, marketing. It sits in the business category, with a marketing focus.
Full Fat Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Full Fat Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Full Fat Marketing average 7 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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