
Episode #19
With Heart: Emoji Interpreters
In 1995, a tiny pixelated heart on a Japanese pager became the most important thing on the screen. When it disappeared, young people left. One man never forgot and went on to draw the original 176 emoji. In this episode: Pocket Bells and goroawase: how Japanese teenagers turned numbers on pagers into a language of their own The heart: the small symbol on NTT Docomo's Pocket Bell, and what happened when a new business model took it away Shigetaka Kurita: the former pager salesman with no design training who was given five weeks to draw the original 12x12 pixel emoji for i-mode Unicode and HEAVY BLACK HEART: how emoji became part of a shared standard in 2010, and why the red heart carries such a strange formal name The Museum of Modern Art: how Kurita's designs became part of MoMA's collection, and why an emoji means whatever we make it mean Episode Music: Jay Opie / Nihilore, CC BY 4.0 Possibility Freedom to Speak Bones Additional Reading: McLaughlin, A. (2018, May 2). Emoji: Documenting design history’s accidental masterpiece . Design Week. https://www.designweek.co.uk/issues/30-april-6-may-2018/emoji-documenting-design-history-accidental-masterpiece/ McCurry, J. (2016, October 27). The inventor of emoji on his famous creations and his all-time favorite. The Guardian . https://www.theguardian.com/technology/2016/oct/27/emoji-inventor-shigetaka-kurita-moma-new-york-text Museum of Modern Art. (2016). Inbox: The original emoji, by Shigetaka Kurita . MoMA exhibition page. https://www.moma.org/calendar/exhibitions/3639 Museum of Modern Art. (2025). Shigetaka Kurita: Emoji. 1998–99 . MoMA collection entry. https://www.moma.org/collection/works/196070 Okada, Y. (2018, December 3). ポケベル全盛期、わたしは女子高生だった [I was a high school girl during the pager boom]. ITmedia NEWS . ITmedia article. https://www.itmedia.co.jp/news/article/1812/03/1181203094/ The Unicode Consortium. (2026). Unicode emoji (Unicode Technical Standard No. 51, Version 18.0). https://unicode.org/reports/tr51/ Support the show This show is independently produced. You can support the show by joining the show's Patreon . Patreon members get access to "Found in the Margins" bonus episodes and help make the show possible. You can also donate via Buy Me a Coffee . If you enjoyed this episode, please consider leaving a rating and review on Apple Podcasts or Spotify . And don't forget to sign up to receive Notes from the Machine with each episode.


