For Immediate Release

<p>Employees at the Pentagon have spun up over 100,000 AI agents. In the private sector, we’re seeing reports of 10,000 or more agents being deployed by employees at a variety of companies. The problem is that most...

<p>There’s a concept circulating in Platformer, the Reuters Institute, and Nieman Lab: the text-based social networks that defined the last 15 years of public communication may be in irreversible decline. Apptopia...

<p>Neville and Shel dig into a provocative Harvard Business Review article that argues most marketing teams are structurally unprepared for the speed and scale that agentic AI now enables. The bottleneck, the authors...

<p>While there’s no evidence that business leaders are outsourcing the most important decisions to AI, there are reports that many executives are relying on AI to make many — in fact, most — of their decisions. The...

<p>The policies are clear and well communicated. The guardrails are firmly established. Every last employee has been trained. And someone in your organization still releases a public document riddled with AI-generated...

<p>Employees have long found ways to use software tools to get the job done, even when those tools are not approved. It’s called Shadow IT, but ever since generative Artificial Intelligence hit the scene in 2022...

<p >When bad actors use AI tools to clone a musician’s voice and upload synthetic versions of their songs, they can then file copyright claims against the original artist’s content — and win, at least initially. That’s...

<p>When workers lose their jobs, many turn to gig work to earn income while waiting for new opportunities. Increasingly, companies that hire gig workers are shifting from delivering food or sharing rides to creating...

<p>Take a stroll through LinkedIn. You’ll find no shortage of posts stridently deriding the notion that anyone should ever use AI to write for them. While that case isn’t hard to make for professional writers, there are...

<p>In this monthly long-form episode for March, Neville and Shel tackle a trio of interconnected themes reshaping the communications profession in the age of AI. The conversation opens with Anthropic’s top lawyer...

<p>In FIR #505, Neville and Shel dig into Hootsuite’s Social Media Trends 2026 report, which argues that social media is no longer just a communication channel — it’s morphing into a search engine, cultural radar, and...

<p>Shel and Neville examine a troubling trend gaining momentum across corporate America: AI washing — the practice of attributing layoffs to artificial intelligence when the real reasons are more complex. The discussion...

<p>The president of the International Olympic Committee didn’t have an answer to a question posed to her at a press conference on the final day of the 2026 Winter Olympics. Or to another question. Or to yet another...

<p >In the February long-form episode of FIR, Shel and Neville dive deep into an AI-heavy landscape, exploring how rapidly accelerating technology is reshaping the communications profession—from autonomous agents with...

<p>AI isn’t replacing communicators — it’s amplifying the value of communication, especially storytelling and strategic writing. In this short, midweek FIR episode, Neville and Shel explore how the hottest jobs in tech...