Interviews with business leaders and innovators of interest to communicators
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Contact path
Public web form
Booking probability
32%
Guest openness
Selective
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Signup to Generate a PitchRecent episodes include "AI risk, trust, and preparedness in a polycrisis era" (29 January 2026, 47 minutes), "AI and the Writing Profession with Josh Bernoff" (10 December 2025, 58 minutes), and "FIR Interview: Generative Engine Optimisation with Stephanie Grober" (16 September 2025, 49 minutes).
FIR Interviews publishes roughly monthly, with episodes averaging 42 minutes across 80 episodes.
Booking probability for FIR Interviews is 32%, and the host is rated Selective on guests. FIR Interviews requires a Pod Score of 80 or higher. FIR Interviews's contact route on record: public web form.
The strongest fits for FIR Interviews are Marketing, Advertising & PR. FIR Interviews has a news audience.
FIR Interviews is a news podcast with 80 episodes published.
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FIR Interviews
<p>In this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, based on a survey of senior crisis and...
FIR Interviews
<p >Josh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction.</p> <p >We interviewed Josh for this podcast in early...
<p>GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise?</p> <p>In this FIR Interview, Shel Holtz and Neville Hobson talk...
<p >“Artificial intelligence will not save us. But it might help us understand who we are.” – Monsignor Paul Tighe</p> <p >In one of our most thought-provoking FIR Interviews to date, we speak with Monsignor Paul Tighe...
FIR Interviews
<p>How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk with Richard Bagnall, a Board director...
<p >In this episode of FIR Interviews, we welcome back a long-time friend of the podcast, award-winning journalist and media researcher Craig Silverman, for his third appearance – this time to talk about his new...
FIR Interviews
<p>In this FIR Interview, Neville and Shel talk with author, investigative journalist, and New York SEO, Eric Schwartzman, about his Fast Company article, “Bot farms invade social media to hijack popular sentiment.” A...
<p>Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than replace, human connection.</p> <p>In...
<p >AI-powered search is fundamentally changing how reputations are built, managed, and perceived online. In this FIR Interview, we’re joined by Sam Michelson, founder and CEO of digital reputation management company...
FIR Interviews
<p>For nearly 20 years, Steve Rubel was a key figure at the global public relations and marketing consultancy firm Edelman, shaping its approach to media strategy and digital communication. A pioneer in blogging and...
FIR Interviews
<p>How AI is transforming communication beyond content creation to curation AI, including predictive analytics and sentiment analysis, is at the heart of this FIR Interview with Silvia Cambie, an independent...
FIR Interviews
<p>In this FIR Interview, recorded on 19 December 2024, Shel and Neville chat with Martin Waxman about the transformative impact of artificial intelligence on public relations. From relational AI and synthetic personas...
<p>In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves into the...
<p>In this FIR Interview, consultant, writer, and science fiction enthusiast Ezri Carlebach offers a unique perspective on how speculative fiction can be a valuable tool in business leadership, innovation, and ethical...
<p>AI can greatly enhance media production and social media engagement, but it should be used to complement, not replace, human creativity and connection. And, as AI becomes more integrated into media and social...
FIR Interviews
<p>Google searches link to Wikipedia more than any other website. It is the largest and most-read reference work in history. It is consistently ranked as one of the 10 most popular websites in the world, and as of 2024...
<p>Volumes have been written in the last year about how to apply ChatGPT and other generative AI tools to the practice of public relations and organizational communication. In this midweek episode, we let ChatGPT speak...
<p>The latest research report out of communication agency Edelman is rich with takeaways. The 2023 Corporate Communications Study follows a 2021 edition that explored the implications of the pandemic on the role of...
FIR Interviews
<p>Robert L. Dilenschneider has learned a lot about power and influence during his storied career. The former president and CEO of global PR firm Hill & Knowlton has led his own agency, The Dilenschneider Group, since...
FIR Interviews
<p>Allan Schoenberg has spent much of his career as a communication leader in the financial services space, including a stint as Sr. VP and Global Head of Communications and Social Media for NASDAQ. Allan, former...
Recent guests on FIR Interviews. Study who booked and why before you pitch.
Consultant in Emergency, Risk and Crisis Communication
reporter, BuzzFeed News
Professor & Associate Director at the Schulich School of Business, Future of Marketing Institute
author of Internal Communication in the Age of Artificial Intelligence, Chairman of IABC EMEA
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