Hosted by Unknown Host · 🇺🇸 US · EN-US · 79 episodes
Established thought leaders with verified media credentials.
Interviews with business leaders and innovators of interest to communicators
Unknown Host hosts FIR Interviews, a news show with 79 episodes published.
In this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, based on a survey of senior crisis and com
Josh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction. We interviewed Josh for this podcast in early December 2025.
GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise? In this FIR Interview, Shel Holtz and Neville Hobson talk with Stephanie
“Artificial intelligence will not save us. But it might help us understand who we are.” – Monsignor Paul Tighe In one of our most thought-provoking FIR Interviews to date, we speak with Monsignor Paul Tighe, Secretary of
How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk with Richard Bagnall, a Board director at A
In this episode of FIR Interviews, we welcome back a long-time friend of the podcast, award-winning journalist and media researcher Craig Silverman, for his third appearance – this time to talk about his new venture, Ind
In this FIR Interview, Neville and Shel talk with author, investigative journalist, and New York SEO, Eric Schwartzman, about his Fast Company article, “Bot farms invade social media to hijack popular sentiment.” A consu
Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than replace, human connection. In this FIR Int
AI-powered search is fundamentally changing how reputations are built, managed, and perceived online. In this FIR Interview, we’re joined by Sam Michelson, founder and CEO of digital reputation management company Five Bl
For nearly 20 years, Steve Rubel was a key figure at the global public relations and marketing consultancy firm Edelman, shaping its approach to media strategy and digital communication. A pioneer in blogging and digital
How AI is transforming communication beyond content creation to curation AI, including predictive analytics and sentiment analysis, is at the heart of this FIR Interview with Silvia Cambie, an independent communicator wi
In this FIR Interview, recorded on 19 December 2024, Shel and Neville chat with Martin Waxman about the transformative impact of artificial intelligence on public relations. From relational AI and synthetic personas to c
In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves into the transformative
In this FIR Interview, consultant, writer, and science fiction enthusiast Ezri Carlebach offers a unique perspective on how speculative fiction can be a valuable tool in business leadership, innovation, and ethical decis
AI can greatly enhance media production and social media engagement, but it should be used to complement, not replace, human creativity and connection. And, as AI becomes more integrated into media and social platforms,
Google searches link to Wikipedia more than any other website. It is the largest and most-read reference work in history. It is consistently ranked as one of the 10 most popular websites in the world, and as of 2024 is t
Volumes have been written in the last year about how to apply ChatGPT and other generative AI tools to the practice of public relations and organizational communication. In this midweek episode, we let ChatGPT speak for
The latest research report out of communication agency Edelman is rich with takeaways. The 2023 Corporate Communications Study follows a 2021 edition that explored the implications of the pandemic on the role of organiza
Robert L. Dilenschneider has learned a lot about power and influence during his storied career. The former president and CEO of global PR firm Hill & Knowlton has led his own agency, The Dilenschneider Group, since 1991.
Allan Schoenberg has spent much of his career as a communication leader in the financial services space, including a stint as Sr. VP and Global Head of Communications and Social Media for NASDAQ. Allan, former co-host of
Craig Silverman
reporter · ProPublica
1 appearance on this show
Pete Pachal
Founder and CEO · The Media Copilot
1 appearance on this show
ChatGPT
OpenAI
1 appearance on this show
Jeremiah Owyang
2 appearances on this show
David Murray
soccer dad and author · Professional Speechwriters Association
1 appearance on this show
David Meerman Scott
Author & Expert On Real-Time Marketing & Sales Strategy
1 appearance on this show
Sean Williams
Co-Founder & CEO of AutogenAI · Cadence Wealth Partners
1 appearance on this show
Ryan Williams
Spiritual Teacher, Breathwork Practitioner · Creation Ministries International
1 appearance on this show
Jacob Morgan
futurist, 5x bestselling author, leadership and future of work authority · Morgan Industrial Technology
1 appearance on this show
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FIR Interviews is hosted by Unknown Host. The show is categorised under news (commentary) and has published 79 episodes.
FIR Interviews has published 79 episodes.
FIR Interviews regularly covers news, commentary, technology. It sits in the news category, with a commentary focus.
FIR Interviews is accessible for guests with genuine news expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
FIR Interviews hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of FIR Interviews average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates FIR Interviews's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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