Hosted by Jodi Norris · 🇺🇸 US · EN-GB · 186 episodes
Established thought leaders with verified media credentials.
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
Jodi Norris hosts FINITE: B2B Marketing Podcast for Tech, Software & SaaS, a business show with 186 episodes published.
We’ve got big news! Over the past six years we’ve convened inspiring conversations with some of the most exciting names and brands in B2B tech. From interviews and meetups to full-day conferences, the Finite brand has gr
For high‑growth B2B tech brands, the next funding round or IPO is no longer just a financial milestone – it is a communications stress test. Investors are bringing AI‑driven tools, sharper scrutiny and higher expectation
Many B2B technology brands are falling into the same trap: slapping the "AI-powered" label onto their solutions and hoping it acts as a differentiator. But when everyone claims the same capability, it becomes a baseline
After a trillion‑dollar sell‑off in software stocks and the so‑called “SaaSpocalypse”, it is not just founders who are nervous - CMOs and marketing leaders are questioning the future of their products and positioning. In
B2B technology is shifting at an unprecedented pace. As traditional sectors grapple with supply chain pressures, shifting workforces, and the demand for personalisation, new frontiers like hardware-as-a-service and physi
The traditional CMO career path is disappearing. Senior marketers are now expected to be strategists and builders - able to vibe code landing pages, wire up automations, understand agents, and ship prototypes alongside l
In this episode of the FINITE Podcast, Jodi sits down with the brilliant Dario Debarbieri , CMO at HCL Software. With a career at the intersection of marketing and AI, Dario offers a candid look at the Intelligence Econo
How do you turn organic excitement for your product into a structured engine that drives millions in pipeline and 71% higher account spend? In this episode of the FINITE Podcast , Jodi sits down with Kris Rudeegraap , CE
We’re all starting to hear about it, but what is synthetic data? Simply put, synthetic data is "fake" data that is mathematically manufactured to mirror the patterns and behaviours of real-world datasets. For B2B markete
How do you move from simply using AI to truly integrating it into your workforce? In this episode, Michelle Boockoff-Bajdek , CMO of Sitecore , introduces her philosophy of Designed Intelligence - the intentional choreog
We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth , and i
This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss , Co-founder of PodPeople , an agency that produces top-ranking shows for clients like Google and
Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and w
Steffen Hedebrandt , CMO and Co-Founder at Dreamdata , joins FINITE to share a contrarian growth playbook for B2B scale-ups. We get into why “unserious” content (think memes and screenshots) drives serious pipeline, how
Will Gardiner , our guest today, has a theory: The tactics used in successful marketing today are based on the strong fundamentals of old school PR! He’s got the experience to prove it. Will Gardiner is VP of Marketing a
In light of AI search, is SEO dead? Not so fast. Clarity’s Chief Digital Officer, Tom Telford , joins FINITE to bust myths and bridge the gap between comms and marketing. Drawing on lessons from the dot‑com era to today’
For years, B2B leaders have preached the importance of breaking down organisational silos, yet true cross-functional alignment remains elusive for many. How do you move beyond theoretical collaboration to create a genuin
AI is significantly reshaping B2B marketing, potentially leaving you excited about the future of work or anxious about getting left behind . Either way, this episode aims to shed light on an AI-first marketing team - how
In an age of uncertainty, deepfakes and false promises, referrals stand out as a key marketing channel for B2B brands. Partner marketing is an effective strategy to grow new business and gain trust with your audience. Ja
Get an inside scoop into the marketing priorities of global enterprise, Cisco. Their fearless leader, Rebecca Stone, comes on the podcast to discuss her approach to data, and their ambitious project to integrate all inte
Kris Rudeegraap
Co-Founder and Co-CEO · Sendoso
1 appearance on this show
Andy Lambert
Vice President of Digital Product · Milwaukee Tool
1 appearance on this show
Steffen Hedebrandt
CMO and Co-Founder · Dreamdata.io
1 appearance on this show
Tom Telford
CEO · Mind Care Company
1 appearance on this show
Mika Yamamoto
Chief Customer and Marketing Officer · Freshworks
1 appearance on this show
Rebecca Stone
board-certified Family Nurse Practitioner · Life Network
1 appearance on this show
Dale Harrison
Marketing Consultant
1 appearance on this show
Jim Turner
SVP of Customer Experience · Rising Eagle Public House
1 appearance on this show
James Baldwin
Head of Influence, Asia · Raptive
1 appearance on this show
Chris Cunningham
founding member, leading social and content · ClickUp
1 appearance on this show
Kate Cox
Business Development · SEND legal charity IPSEA
1 appearance on this show
Rowan Tonkin
Chief Marketing Officer · Planful
1 appearance on this show
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS is hosted by Jodi Norris. The show is categorised under business (marketing) and has published 186 episodes.
FINITE: B2B Marketing Podcast for Tech, Software & SaaS has published 186 episodes.
FINITE: B2B Marketing Podcast for Tech, Software & SaaS regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
FINITE: B2B Marketing Podcast for Tech, Software & SaaS is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
FINITE: B2B Marketing Podcast for Tech, Software & SaaS hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of FINITE: B2B Marketing Podcast for Tech, Software & SaaS average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates FINITE: B2B Marketing Podcast for Tech, Software & SaaS's guest bar at 84/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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