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Hosted by Patrick van der Burght · 🇺🇸 US · EN · 21 episodes
Established thought leaders with verified media credentials.
Ethical Persuasion Unlocked explores what truly drives business growth — blending lessons from the science of human decision-making and ethical persuasion with the broader expertise shared by our guests.Hosted by Patrick van der Burght — business partner of Dr. Robert Cialdini, Founding Member and Licensed Trainer of the Cialdini Institute, and author of How to Hear YES More Often — this podcast helps professionals, teams, and entrepreneurs apply behavioural science and practical business strategies to grow with integrity.Each episode reveals how today’s leaders, sales teams, and entrepreneurs can achieve the business success that has always been within reach.The opening episodes focus on the psychology and science of persuasion — a skill the World Economic Forum ranks among the top three most urgent for modern organisations to develop. You’ll gain scientifically sound strategies, practical examples, and case studies showing its powerful impact on communication and results.As the s
Patrick van der Burght hosts Ethical Persuasion Unlocked, a business show with 21 episodes published.
Social Influence or Ethical Persuasion is one of the world's most valuable career skills. Discover how ethical persuasion helps students, graduates and young professionals succeed in job interviews, university applicatio
Whether we like to admit it or not, human beings judge a book by its cover. When people meet you for the first time, their brains look for rapid, subconscious shortcuts to determine if you are credible, competent, and wo
Managing a team by relying purely on authority and financial incentives is an incredibly expensive and exhausting strategy. While bonuses might create a short-term spike in performance, they rarely build long-term loyalt
While not an official "Principle of Persuasion" on its own, the Contrast Phenomenon is a powerful psychological lever that acts as an amplifier for every single one of Dr. Cialdini's seven universal principles. In this h
When things are rare, difficult to get, or in dwindling supply, we automatically value them more. This is the Principle of Scarcity, one of the most powerful and frequently misused tools in the world of influence. In thi
To successfully guide someone to a "yes," you must navigate three distinct pillars: Building Relationships, Reducing Uncertainty, and Motivating Action. But if you skip that first pillar, the rest will crumble. In this f
We all want to be seen as reliable and trustworthy. Because of this, we feel a deep internal pressure to ensure our current actions align with our past statements. This psychological driver is known as the Principle of C
We are trained from birth to obey authority figures. Parents, teachers, police officers, doctors. This gives us access to another powerful decision trigger we can skillfully incorporate in our communication, regardless i
The technical skills that earned you your promotion are impressive, but leading a team requires a different toolkit. When high performers step into leadership, it is natural to want to maintain control by "doing it all y
It's the most wonderful time of the year... but wouldn't it be better if it happened twice? In this special holiday episode, Patrick van der Burght puts his "Detective of Influence" hat on to solve a fun problem: How do
If you think Social Proof is just about collecting 5-star reviews, you are leaving massive success on the table. In this episode, Patrick explores the Principle of Social Proof, the rule that says we follow the lead of o
We naturally trust, like, and forgive people we consider "one of us." This is the core of the Principle of Unity, the newest universal principle introduced by Dr. Robert Cialdini. But what if you aren't part of the same
Is it possible to influence a decision before you've even made a proposal? In this episode, Patrick is joined by Dr. Chris Phelps, CEO of the Cialdini Institute. Chris isn't just a teacher of persuasion; he’s a practitio
We all know that people prefer to say "yes" to those they like. But many professionals go about building that liking the wrong way—using manipulative tricks like mimicking body language or inventing fake hobbies. There i
We are socially programmed from childhood: don't take without giving back. This deep-seated human behavior is the foundation of the Principle of Reciprocity. In this episode, Patrick explores the nuances of this powerful
Just because someone calls their methods "ethical," does that make them so? In the world of sales, marketing, and leadership, the line between persuasion and manipulation can seem blurry. In our first-ever guest episode,
How do small, costless changes to your communication lead to massive results? A real estate agency increased appointments by 20% with a single new sentence. Bose increased sales by 45% by changing one headline. These are
Welcome back to Ethical Persuasion Unlocked! The book Influence has sold over 7 million copies and is consistently called the best business book of all time by industry titans like Warren Buffett and Sir Richard Branson.
Why are your well-reasoned proposals, marketing messages, and leadership directives met with indecision? The answer lies in a fundamental misunderstanding of how the human brain works. We spend our time crafting rational
Welcome to the first episode of Ethical Persuasion Unlocked! Many seasoned professionals make avoidable communication mistakes that cost them daily in lost sales, inefficient leadership, and wasted effort. The problem is
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Ethical Persuasion Unlocked is hosted by Patrick van der Burght. The show is categorised under business (marketing) and has published 21 episodes.
Ethical Persuasion Unlocked has published 21 episodes.
Ethical Persuasion Unlocked regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
Ethical Persuasion Unlocked is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Ethical Persuasion Unlocked hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Ethical Persuasion Unlocked average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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