Episode #1
How to Build Strong Media Relationships
Well, we’re back! Welcome to Series 2 of Embargo – the UK’s leading Travel PR Podcast. Series 1 was such a success that we couldn’t resist coming back for another six episodes. Although, if we’re being completely honest, we’d become slightly addicted to the game… “What in the world is that?” …and weren’t quite ready to stop playing. Across Series 2, we’re tackling everything from building media relationships and using AI to make your job easier, to collaboration, old media vs new media, climbing the PR career ladder, and the eternal debate: agency, in-house or freelance? And what better place to start than with the people who can make or break a PR story: the media. In this episode, we’re talking all about building media relationships. How do you create genuine connections with journalists, how important are those relationships when it comes to securing coverage, and what do journalists really want from PRs? We’ll explore what makes a great PR-media relationship and how both sides can work together to make the process more successful. Because in travel PR, relationships really do matter. Join the TPRA here: https://www.travelconnectiongroup.com/tpra/ Created in partnership with https://www.thetravelpodcastagency.com/
