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Hosted by Kyle Campbell · EN · 79 episodes
Established thought leaders with verified media credentials.
What matters in education marketing. Episodes fortnightly.
Kyle Campbell hosts Education Marketer, a business show with 79 episodes published.
Fewer prospective students are making themselves known. According to new data from UniQuest, 60% of students who accept a firm place at their chosen institution have done so without engaging in any marketing activity: *T
In the 2023/2024 cycle, 20% of students started researching the university they were placed at in Clearing BEFORE October 2023. That increases to 36% (a third!) if you extend the window to January. Year-on-year, 12% more
There is not an education marketer in existence who hasn’t experimented with AI in the last 2 years. However, there are relatively few using it in the places where there is the most opportinity. Joining Kyle today are Jo
It doesn’t matter where you get your data, university websites are the most trusted communication channel for students when making their study choices. Kyle is joined by Guus Goorts, author of the new book Genuinely Help
Most students don’t attend open days, and even those who do, expect (and use!) some kind of virtual experience to enhance the occasion. Joining Kyle to discuss the data is Jonny Harper, Chief Technology Officer at Revolu
Being a creator, influencer or content entrepreneur. These are the top careers young people want in 2024. So why is no university going after them?
Further reading and show notes Offical university LinkedIn accounts are the only ones seeing growth. Read High-achieving young people (apprentice example) on LinkedIn. Look
It’s shaping up to be a tough Clearing More students are going into confirmation and Clearing holding an offer, up from 89% to 92% this year. Also, higher tariff institutions have made 4% more offers than they did by thi
Which universities are winning when it comes to community marketing? Joining Kyle today on the podcast is Amy Parker-Johnson and Joe Woodcock from The Student Room. Both bring their knowledge of how universities can genu
Is your virtual campus tour reaching its full potential? Today, Kyle is joined by Victoria Littler, chief commercial officer at Revolution Viewing, to learn how students actually use virtual experiences. Not all is as it
Universities are no strangers to branding, but how many institutions are as willing to differentiate their product as much as they are to tweak their creative? Today, Kyle is joined by Sarah Jones of University Compare a
There isn’t a marketing director in existence who thinks peer-to-peer is a bad idea. However, students speaking with other students is now table stakes. Today's show is taken from a joint webinar with Rebecca Roberts, fo
According to Niche’s Spring Junior Survey, three years ago 81% of prospective students said that weekly emails were acceptable - but today, it’s just 39% (!!!) It’s not much better for social media. The tolerance for hig
In today's episode, Kyle is interviewed by the Keystone Education Group on the Higher Ed Chats Podcast. If you're looking for a good snapshot of the state of content and community marketing in higher ed, or just some fre
What do students need from a virtual tour, and how can you make your experience memorable? Today I’m joined by Shiro Hatori, Director of Demand Gen at Concept 3D. When it comes to virtual tours, Shiro in an expert in stu
The first rule of podcasting is that it takes 12 to 18 months to build anything that could be regarded as an audience - unless the podcast is Tales from the Departure Lounge. Today, Kyle is joined by the show's hosts, th
We’re used to using ambassadors for recruitment, but what about retention? Is there a role for ambassadors in helping current students build that all-important sense of belonging? Joining me for today’s show is Ula Polsk
Kyle takes a deep dive into the findings of Edified’s Experience Tracker, a benchmark for the state of student enquiry handling around the world. Joining him are two voices instrumental in the report - Elissa Newall and
There’s plenty of material on the power of ambassador marketing, but relatively little on how to build a legendary team. Today, Kyle's joined by Niall Horan, Global Student Admissions Executive at University of Galway, a
Kyle interviews Jacky Gurr, course director for (BA Hons) Content Creation at Confetti Institute of Creative Technologies. Half of the programme's students already have jobs and Jacky shares how she’s taken the degree to
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Education Marketer is hosted by Kyle Campbell. The show is categorised under business (marketing) and has published 79 episodes.
Education Marketer has published 79 episodes.
Education Marketer regularly covers business, marketing. It sits in the business category, with a marketing focus.
Education Marketer is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Education Marketer hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Education Marketer average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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