Beyond the Algorithm Podcast

Deconstructing how winners decide on marketing.

Beyond the Algorithm Podcast is a business podcast hosted by Alex Chich, with 8 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Alex Chich hosts Beyond the Algorithm Podcast, a business show with 8 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Beyond the Algorithm Podcast

  Why should anyone switch to you?

  Sep 14, 202649 min

  Why should anyone switch to you? Give them a reason - that's differentiation. Remove their fear of switching - that's trust. My guest Rishad Tobaccowala calls this trusted differentiation. He spent almost 40 years at Publicis and retired as its Global Strategist and Chief Growth Officer. About 300 people entered the Advertising Hall of Fame in 75 years. He's one of them. In this episode: • Why should anyone switch to you: a reason plus trust • Where a difference can come from: product, story, emotion, founder • Trust is built through small things (the Comcast call) • AI makes trust more valuable, not less • How AI recommends brands: Kirkland vs Oscar Mayer • Ask yourself why you buy - then do that for your customers Links mentioned in this episode: • "Small Things" by Rishad Tobaccowala: https://rishad.substack.com/p/small-things • Rishad's Substack: https://rishad.substack.com • Rishad's website: https://rishadtobaccowala.com • Rethinking Work, Rishad's latest book: https://rishadtobaccowala.com/rethinking-work • Rethinking Work website: https://rethinking-work.io Beyond the Algorithm with Alex Chich. Deconstructing how winners decide on marketing. Subscribe for new episodes. #marketing #ecommerce #branding

  ListenShow Notes
• 

  Beyond the Algorithm Podcast

  200+ mental shortcuts decide if people buy from you

  Aug 6, 202645 min

  Did you know customers make decisions using mental shortcuts? Our podcast guest, behavioral scientist Nancy Harhut, wrote the book on it. In this episode: • Why customers decide on gut, not logic • Sell against the why-not: find the real objection and answer it • Why a testimonial with a flaw beats a perfect one • Why three benefits beat five • Pricing that feels like a better deal (a smaller sale-price font, and framing the upgrade as +$X) • Social proof, loss aversion, and giving people a sense of control • What changes when you sell expensive or luxury products Links: • HBT Marketing: https://www.hbtmktg.com/ • Using Behavioral Science in Marketing: https://www.koganpage.com/marketing-communications/using-behavioral-science-in-marketing-9781398606487 • Nancy Harhut on LinkedIn: https://www.linkedin.com/in/nancyharhut/ Beyond the Algorithm with Alex Chich. Deconstructing how winners decide on marketing. Subscribe for new episodes. #marketing #ecommerce #behavioralscience

  ListenShow Notes
• 

  Beyond the Algorithm Podcast

  Customer loyalty won't grow your brand

  Jul 28, 202649 min

  Your customers aren't picking a competitor over you. Most of the time, they're just not thinking of you at all. My guest, marketing scientist Byron Sharp, wrote How Brands Grow, the book that rewired how marketers think about growth. In this episode: • Why most lost sales were never a real competition (mental availability) • Mental vs physical availability, and why both drive growth • Why loyalty programs and retention barely move the needle • The over-segmentation trap: why growth means reaching everyone • Why boring, consistent brands like Toyota quietly win Links: • Ehrenberg-Bass Institute: https://marketingscience.info/ • How Brands Grow: https://global.oup.com/academic/product/how-brands-grow-9780195573565 • Byron Sharp on LinkedIn: https://www.linkedin.com/in/professorbyronsharp Beyond the Algorithm with Alex Chich. Deconstructing how winners decide on marketing. Subscribe for new episodes. #marketing #ecommerce #branding

  ListenShow Notes
• 

  Beyond the Algorithm Podcast

  Why Loyalty Won't Grow Your Brand - with Byron Sharp

  Jul 16, 202649 min

  In this episode of Beyond the Algorithm, Alex Chich sits down with Byron Sharp (Ehrenberg-Bass Institute, author of How Brands Grow) to unpack why brands actually grow: through availability, being easy to remember the moment someone buys and easy to buy, not through loyalty or retention. What we get into: - Why most lost sales were never a real competition, the buyer just never thought of you - Mental vs physical availability, and why both decide how much a brand is worth - Why loyalty and "delighting" customers barely move growth, and what does instead - The over-segmentation trap: why a growing brand steals from every segment - Why boring, consistent brands like Toyota quietly win - The Law of Small Numbers: why you shouldn't react to a few days of dashboard data - Distinctive brand assets: how a colour (think the McDonald's yellow) does the heavy lifting Chapters: 00:00 Intro: the sale you lose before you're ever considered 01:02 Who is Byron Sharp and the Ehrenberg-Bass Institute 03:04 Why you can't understand customers through empathy alone 04:41 The Law of Small Numbers, and why ad spend rarely shows up next week 10:51 Our real job: getting onto the consideration list 17:06 Reach is not optional: mental vs physical availability 18:18 Be everywhere: Amazon, apps, and even the discounters 28:23 The positioning myth: why brands steal from every segment 30:06 The narrow-avatar / "1,000 true fans" trap 40:58 Distinctive brand assets and memory structures 42:48 Does great branding really need a $100k budget? 46:08 How small companies can access world-class marketing science 48:00 Wrap-up Links from the episode: Ehrenberg-Bass Institute: https://marketingscience.info/ How Brands Grow: https://marketingscience.info/learn-with-us/books Byron Sharp on LinkedIn: https://www.linkedin.com/in/professorbyronsharp Beyond the Algorithm with Alex Chich. Deconstructing how winners decide on marketing. Real strategies, unfiltered conversations, and the systems behind scalable growth. https://uawc.agency/beyond-the-algorithm Subscribe for new episodes on YouTube, Spotify, and Apple. #marketing #ecommerce #branding #HowBrandsGrow #ByronSharp #EhrenbergBass #MarketingScience #MentalAvailability #DTC #podcast

  ListenShow Notes
• 

  Beyond the Algorithm Podcast

  Why Loyalty Won't Grow Your Brand - with Byron Sharp

  Jul 16, 202649 min

  In this episode of Beyond the Algorithm, Alex Chich sits down with Byron Sharp (Ehrenberg-Bass Institute, author of How Brands Grow) to unpack why brands actually grow: through availability, being easy to remember the moment someone buys and easy to buy, not through loyalty or retention. What we get into: - Why most lost sales were never a real competition, the buyer just never thought of you - Mental vs physical availability, and why both decide how much a brand is worth - Why loyalty and "delighting" customers barely move growth, and what does instead - The over-segmentation trap: why a growing brand steals from every segment - Why boring, consistent brands like Toyota quietly win - The Law of Small Numbers: why you shouldn't react to a few days of dashboard data - Distinctive brand assets: how a colour (think the McDonald's yellow) does the heavy lifting Chapters: 00:00 Intro: the sale you lose before you're ever considered 01:02 Who is Byron Sharp and the Ehrenberg-Bass Institute 03:04 Why you can't understand customers through empathy alone 04:41 The Law of Small Numbers, and why ad spend rarely shows up next week 10:51 Our real job: getting onto the consideration list 17:06 Reach is not optional: mental vs physical availability 18:18 Be everywhere: Amazon, apps, and even the discounters 28:23 The positioning myth: why brands steal from every segment 30:06 The narrow-avatar / "1,000 true fans" trap 40:58 Distinctive brand assets and memory structures 42:48 Does great branding really need a $100k budget? 46:08 How small companies can access world-class marketing science 48:00 Wrap-up Links from the episode: Ehrenberg-Bass Institute: https://marketingscience.info/ How Brands Grow: https://marketingscience.info/learn-with-us/books Byron Sharp on LinkedIn: https://www.linkedin.com/in/professorbyronsharp Beyond the Algorithm with Alex Chich. Deconstructing how winners decide on marketing. Real strategies, unfiltered conversations, and the systems behind scalable growth. https://uawc.agency/beyond-the-algorithm Subscribe for new episodes on YouTube, Spotify, and Apple. #marketing #ecommerce #branding #HowBrandsGrow #ByronSharp #EhrenbergBass #MarketingScience #MentalAvailability #DTC #podcast

  ListenShow Notes

Recent guests on Beyond the Algorithm Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.