
Episode #4
The Data Layer Tax: Why Your AI Costs More Than It Should
What if the biggest cost driver in your AI strategy isn't the model, but the data underneath it? In this episode of Edge of IT, host Jonathan Gough sits down with Vrashank Jain, Director of Product Management at Dell, and Brad Miller, Data and AI Sales Leader at Pellera, to unpack what Jonathan calls "the data layer tax": the hidden cost organizations pay when their data isn't ready for AI. Together, they explore why the AI bottleneck has shifted from compute to data quality, how a disorganized data layer can double or triple your cost per query, and what context engineering actually looks like in practice. They also get into how to frame data investment for executive buy-in, why business acumen may matter more than coding skills, and where leaders should start if they know their data layer isn't ready. If you want to get more out of AI without burning budget on bloated context windows, start here.

