Oct 22, 202656 minS1
Most brands think they've "tried YouTube" — a few bucks a day, no real strategy, and they wrote it off. Brett Curry disagrees, and he's got the data to back it up. In this live talk from a Google NYC event packed with...
news
eCommerce Evolution
Hosted by Brett Curry · news · EN
About this Podcast:
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
37%
Guest openness
Selective
86/100
Required Score
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Signup to Generate a PitchQuestions about eCommerce Evolution
What is eCommerce Evolution about?
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
Who hosts eCommerce Evolution?
eCommerce Evolution is hosted by Brett Curry. The show has published 349 episodes to date.
What has eCommerce Evolution covered recently?
Recent episodes include "7 Plays to Scale with YouTube Ads (And Why Most Brands Still Suck at It)" (22 October 2026, 56 minutes), "How Baseball Lifestyle Outsells Nike and Adidas at DSG" (24 September 2026, 29 minutes), and "Jones Road's YouTube Playbook with Cody Plofker" (10 September 2026, 35 minutes).
How often does eCommerce Evolution publish?
eCommerce Evolution publishes roughly every two weeks, with episodes averaging 50 minutes across 349 episodes.
How hard is it to get booked on eCommerce Evolution?
Booking probability for eCommerce Evolution is 37%, and the host is rated Selective on guests. eCommerce Evolution requires a Pod Score of 86 or higher. eCommerce Evolution's contact route on record: verified email.
Who should pitch eCommerce Evolution?
The strongest fits for eCommerce Evolution are Pet, Art & Other Specialty Retail. eCommerce Evolution has a news audience.
About the host
Brett Curry hosts eCommerce Evolution, a news podcast with 349 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Sep 24, 202629 minS1
He was making $10 a post from Adidas on Instagram in 2013. Today, Bill Rom and his partner Josh are running a bootstrapped apparel brand doing $220 million this year — and projecting up to $400 million next year. Bill...
Episode #346
Jones Road's YouTube Playbook with Cody Plofker
Sep 10, 202635 minS1Cody Plofker (Jones Road Beauty, Marketing Operators podcast) has run YouTube ads that stay live for two to three years without fatiguing — while most paid social creative burns out in a week. In this episode, he breaks...
- Jun 25, 202645 minS1
Most brands treat their subscriber portal like a settings page. Turns out, it's actually their highest-risk revenue moment — 70% of subscribers who log in are there to cancel, skip, or bail. Piyush Jain, CEO of Loop...
- Jun 11, 202652 minS1
Most e-commerce brands pour everything into getting customers to checkout — and then hand them a generic, one-size-fits-all experience that quietly kills the sale. Avi Moskowitz, co-founder of PDQ, has processed...
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Episode #342
How to Build an Agentic Marketing Team (And Why It's the Skill That Keeps You Unfireable)
Jun 4, 202651 minS1Chris Hall — the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify's fastest-growing stores as a team of one — is as entertaining as he is tactical. But...
- May 28, 202657 minS1
Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands like Native, Arctic...
- May 14, 202644 minS1
YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what's actually moving the needle for D2C brands right now — and some of their takes...
Episode #339
Geo Holdouts, Halo Effects, and the Real Results of Your Ad Spend — With Olivia Kory of Haus Analytics
Apr 30, 202657 minS1Most DTC brands are making million-dollar channel decisions based on attribution data that's fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone...
- Apr 9, 202645 minS1
Scaling an eCommerce brand isn’t just about ads, creatives, or new channels. Often, the biggest growth unlock comes from how you treat customers after the purchase. In this episode of eCommerce Evolution, Brett sits...
- Mar 19, 202656 minS1
Scaling paid ads isn’t just about better creatives or media buying tweaks. Often, the real unlock is what happens after the click. In this episode of eCommerce Evolution , Brett sits down with Paddy McLarnon, founder of...
- Mar 12, 202656 minS1
AI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems . Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital Marketing for Dummies ) to unpack...
- Feb 27, 202648 minS1
Creative volume isn’t the unlock. Better messaging is. In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at Original Grain) to break down how great...
- Jan 29, 202633 minS1
In this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of measuring actionable metrics, respecting...
- Dec 29, 202554 minS1
Black Friday just got more interesting. While most brands were bracing for skyrocketing ad costs and fierce competition, something unexpected happened during BFCM 2025—and it's reshaping how smart brands should approach...
- Dec 18, 202532 minS1
This is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon ads, and why most brands struggle when they treat...
Episode #331
How Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus)
Dec 5, 202551 minS1When Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit. So he did what any problem-solver would...
- Nov 20, 20251h 4mS1
Think you've maxed out your paid advertising? Think again. In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during Black Friday—and...
- Oct 30, 20251 hourS1
At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year. Joined by Amazon strategist Luba...
- Oct 23, 20251h 13mS1
Are you spending more on ads but getting less in return? You're not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and continues to see 8 years of...
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