Oct 30, 202637 min
Vineet Handa, founder and CEO of Kaizzen, joins the Earned First podcast to discuss one of the more unusual independent agency stories in India. Founded in 2008, the firm sold a majority stake to Maven Corporate...
About this Podcast:
Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.
Pitch Analysis
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
80/100
Required Score
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What is Earned First about?
Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.
What has Earned First covered recently?
Recent episodes include "Kaizzen’s Vineet Handa on monetisation, Middle East expansion and AI enemies" (30 October 2026, 37 minutes), "Jean-Léopold Schuybroek: Four decades of building independent PR" (13 October 2026, 25 minutes), and "Geopolitics, Mastercard & OpenAI's CCO search" (29 September 2026, 39 minutes).
How often does Earned First publish?
Earned First publishes roughly every two weeks, with episodes averaging 36 minutes.
How hard is it to get booked on Earned First?
Booking probability for Earned First is 31%, and the host is rated Selective on guests. Earned First requires a Pod Score of 80 or higher. Earned First's contact route on record: verified email.
Who should pitch Earned First?
The strongest fits for Earned First are Marketing, Advertising & PR. Earned First has a business audience.
About the host
Earned First is a business podcast.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Oct 13, 202625 minJean-Leopold Schuybroek, chair of PROI’s International Development Group, joins the Earned First podcast to reflect on four decades in the consultancy business. The Interel founder and former ICCO chair has spent 20...
Sep 29, 202639 minEarned First's David Blecken and Arun Sudhaman look at the backlash over Singapore Airlines' stake in Air India, Chinese brands going global, and Mastercard's global PR pitch. They also discuss OpenAI's nine-month CCO...
Aug 24, 202636 minGlobeScan CEO Chris Coulter joins the Earned First podcast to break down findings from the latest Oxford-GlobeScan Global Corporate Affairs Survey. Now in its seventh edition, the study draws on nearly 300 senior...
Jul 30, 202647 minCharlotte Mceleny returns to discuss Cannes Lions 2026: the creator economy's growing dominance, the industry's fixation on "culture," and renewed momentum behind CCOs and organisational trust. The conversation turns to...
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Jul 1, 202628 minEarned First's Cannes podcast series concludes with Omnicom PR CEO Chris Foster, who joins Arun Sudhaman for a wide-ranging conversation about creativity, culture, CCOs and consolidation. Foster reflects on what he sees...
Jul 1, 202626 minCraig Buchholz, US CEO of Burson, joins Earned First at Cannes Lions 2026 the day after the agency's Kit Kat Heist campaign won the PR Lions Grand Prix. He discusses what made it work: a crisis reframed as cultural...
Jun 30, 202624 minRecorded at Cannes Lions 2026, WE Communications Asia-Pacific president Nitin Mantri discusses how brands such as Adidas and ITC have built genuine community participation rather than advertising-driven attention, and...
Jun 30, 202631 minNewly-installed Penta gobal CEO Jim O'Leary joins the Earned First podcast at Cannes to argue that legacy agency models are buckling under client demands they weren't built for, and that most firms are far better at...
Jun 27, 202634 minIn the first our Cannes podcasts, Zeno global CEO Barby Siegel and chief client impact officer Thomas Bunn examine the firm's Clarity 2030 research, which studies CMO attitudes toward reputation, earned media, and AI...
Jun 16, 202645 minS0<p>Tetsuya Honda spent nearly 20 years at Fleischmann Hillard before leaving to build Honda Office, a strategy-only consultancy operating without permanent staff or execution mandates. Earlier this year he extended that...
Jun 9, 202635 minS0<p>In this episode, Burson's Asia-Pacific head of intelligence and transformation Red Surtida joins Earned First founding editor Arun Sudhaman and research and insights editor David Blecken to explore the findings of...
May 20, 202640 minS0<p>Charlotte Mceleny has seen the PR and marketing industry from both sides, through 15 years as a journalist, then inside a holding group at MediaMonks. In this conversation, she and Arun Sudhaman work through what's...
May 7, 202645 minS0<p>Mazen Nahawi, founder and group CEO of CARMA and RAIYN, joins Earned First to assess the communications landscape of the ongoing US-Iran conflict. Drawing on CARMA's media intelligence data, he argues that the...
Episode #25
AI and the future of women in the workplace
Apr 26, 202647 minS0<p>Christine Fellowes, founder of NINEby9, and Jane Morgan, chief client officer at Ashbury Communications, join Earned First to discuss Nineby9's latest research report, AI and the Future of Women in the Workplace. The...
Apr 14, 202633 minS0<p>Ramya Chandrasekaran, chief communications officer at QI Group, joins Arun Sudhaman to discuss how AI has moved from experiment to embedded practice inside her team, why geopolitics has fundamentally expanded the...
Episode #23
Mary Njoki on PR transformation in Africa
Mar 31, 202635 minS0<p>In this episode, Arun Sudhaman speaks with Mary Njoki, founder and CEO of Glass House PR in Nairobi, about the findings of the State of PR in Africa report — a survey of 54 agencies representing over 6,500...
Mar 13, 202643 minS0<p>Margaret Key, Asia Pacific CEO at Allison Worldwide and executive director at Stagwell, on why she left one of the most successful holding groups in the business, what consolidation is really doing to PR's standing...
Feb 20, 202636 minS0<p>In this episode of the Earned First podcast, Gil Bashe, chair of health and purpose at Finn Partners, argues that healthcare’s most urgent crisis is no longer innovation or access, but institutional credibility...
Feb 16, 202631 minS0<p>In this episode of the Earned First podcast, Kelly Bennett, founder and managing director of New Zealand's One Plus One, explains how he has built and grown an independent PR firm through a prolonged economic...
Recent guests
Recent guests on Earned First. Study who booked and why before you pitch.
C
Chris Coulter
CEO, How Are You Feeling?
C
Chris Foster
associate vice president of student accounting and integrated student services at the University of North Texas, Omnicom Public Relations Group
J
Jane Morgan
cardiologist and executive director at health and community education, Piedmont Healthcare Corporation
G
Gil Bashe
Chair Global Health and Purpose with FINN Partners, FINN Partners
Best industries to pitch Earned First for
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