Oct 28, 202611 min
On this week’s episode, Jess Gaedeke is joined by Joel Armstrong, VP, AI, at Dig to explore why we’re still thinking too small about AI, how bringing human creativity and AI together can unlock new possibilities, and...
About this Podcast:
Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.
Pitch Analysis
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Contact path
Verified email
Booking probability
36%
Guest openness
Selective
80/100
Required Score
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What is Dig In about?
Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.
What has Dig In covered recently?
Recent episodes include "143. Dig (In)spiration: Why doing the same things faster doesn’t mean doing them better" (28 October 2026, 11 minutes), "143. Why Kimberly-Clark believes better innovation starts with thinking differently" (21 October 2026, 33 minutes), and "142. Dig (In)spiration: Why the biggest opportunity with AI goes beyond efficiency" (14 October 2026, 15 minutes).
How often does Dig In publish?
Dig In publishes roughly weekly, with episodes averaging 25 minutes.
How hard is it to get booked on Dig In?
Booking probability for Dig In is 36%, and the host is rated Selective on guests. Dig In requires a Pod Score of 80 or higher. Dig In's contact route on record: verified email.
Who should pitch Dig In?
The strongest fits for Dig In are Marketing, Advertising & PR. Dig In has a business audience and around 2,100 subscribers on YouTube.
About the host
Dig In is a business podcast.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Oct 21, 202633 minOn this week’s episode, host Jess Gaedeke is joined by Sean Burress, Senior Director, Insights & Analytics Enterprise Initiatives, Baby & Child Care at Kimberly-Clark, to explore how the company is combining human...
Oct 14, 202615 minOn this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP of Future Strategy and Innovation at Dig Insights, to explore why the real opportunity with AI goes beyond efficiency, how brands can stay...
Sep 30, 202615 minOn this week’s episode, Jess Gaedeke is joined by Meagan Healey, VP of Marketing and Brand Strategy at Dig, to explore why consistency is essential to strong brands, how clear brand foundations create more room for...
Sep 23, 202623 minWe’re back for Season 5! On our first episode back, Jess Gaedeke is joined by Kunal Mehta, Global Head of Marketing, Communication and Brand at DSM-Firmenich Animal Nutrition & Health, to explore why consistency is the...
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Episode #140
140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room
May 21, 202636 minIt's the Season 4 finale of Dig In! On the final episode Jess Gaedeke revisits the most memorable moments from Season 4, featuring clips from conversations that explored everything from why getting into consumers' homes...
Episode #140
140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room
May 21, 202636 minIt's the Season 4 finale of Dig In! On the final episode Jess Gaedeke revisits the most memorable moments from Season 4, featuring clips from conversations that explored everything from why getting into consumers' homes...
May 13, 202615 minBonjour! On this week's episode, host Jess Gaedeke is joined by Julien Naggar, SVP of Client Partnerships at Dig Insights, to explore why ethnographic research surfaces the consumer truths that surveys will never...
May 6, 202627 minOn this week’s episode, Jess Gaedeke is joined by Amy Baer, Head of Strategic Insights North America at Bel Group, to explore why getting marketers into consumers’ homes still unlocks the most powerful insights, how...
Episode #138
Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
Apr 29, 202642 minWe’re doing a throwback episode this week! In the episode Jess was joined by Anna Estlund, Vice President of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting...
Apr 22, 202616 minOn this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP, Future Strategy & Innovation at Dig, to explore how community is reshaping the future of entertainment, why fragmentation is driving a renewed need...
Apr 15, 202628 minOn this week’s episode, host Jess Gaedeke is joined by Vera Chien, Executive Director of Global Corporate Strategy and Insights at Warner Bros. Discovery, to explore how rethinking segmentation can turn insights into...
Apr 8, 202614 minOn this week’s episode, host Jess Gaedeke is joined by Kelly Nielsen, SVP of Global Client Development at Dig Insights, to explore why great campaigns often fail in execution rather than strategy, how brands can better...
Apr 1, 202635 minOn this week’s episode, host Jess Gaedeke is joined by Katie Curler, National Account Manager at Campari Group, to explore how insights and creativity come together to win the “first drink” at retail, what it takes to...
Mar 25, 202611 minOn this week’s episode, host Jess Gaedeke is joined by Shelby Walsh, VP of Future Strategy & Innovation at Dig Insights, to explore how shifting consumer expectations—from instant gratification to AI-shaped...
Mar 18, 202640 minOn this week’s episode, host Jess Gaedeke is joined by Tracey Halama, CEO of Supergut and former CEO of Vital Proteins, to explore how a sales-driven mindset shapes CPG leadership, why aligning messaging to channel is...
Mar 11, 202614 minOn this week’s episode, Jess is joined by Paul Gaudette, CEO here at Dig Insights, to unpack the evolving role of the insights function, exploring why insights must move beyond being misframed as a data factory to...
Mar 4, 202633 minOn this week’s episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker win when they embrace their origins, how insights...
Feb 25, 202612 minOn this week’s episode, Jess is joined by Patricia King, EVP Global Client Partner at Dig Insights, to unpack the tension between speed and substance in the age of AI, the difference between fast answers and confident...
Feb 18, 202641 minOn this week’s episode, Jess Gaedeke is joined by Kendra Speed, Founder & Principal at Klarion Group and former Director of Consumer Market Insights and Marketing Strategy at LinkedIn, to unpack how she rebuilt...
Recent guests
Recent guests on Dig In. Study who booked and why before you pitch.
K
Kunal Mehta
VP of Strategy, Marketing and Business Development, DSM-Firmenich Animal Nutrition & Health
K
Kevin Hare
EVP, Dig
E
Elizabeth Oates
Vice President of Consumer Insights and Guest Services, Molson Coors Beverage Company
J
Joel Anderson
EVP of Advanced Analytics at Dig Insights, Washington State Patrol SWAT
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