Oct 28, 202640 min
Apple begins a crash program to build a music player by the end of 2001, aided by a fortuitous discovery in Japan. Hardware chief Jon Rubinstein recruits a brash young product manager, Tony Fadell, to figure out how all...
business
Designed in California
Hosted by Relay · business · EN-US
About this Podcast:
Expertly-told stories about the 50-year history of Apple and the world it created, from Jason Snell and Myke Hurley.We cover the entire range of the last half-century, from Apple's earliest days in a garage, to the rise of the Mac, to the return of Steve Jobs and the creation of some of Apple's most iconic products. Apple's history is also our shared tech history, and these are all stories worth telling. Hosted by Jason Snell and Myke Hurley.
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Public web form
Booking probability
36%
Guest openness
Selective
80/100
Required Score
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What is Designed in California about?
Expertly-told stories about the 50-year history of Apple and the world it created, from Jason Snell and Myke Hurley. We cover the entire range of the last half-century, from Apple's earliest days in a garage, to the rise of the Mac, to the return of Steve Jobs and the creation of some of Apple's most iconic products.
Who hosts Designed in California?
Designed in California is hosted by Relay. The show has published 15 episodes to date.
What has Designed in California covered recently?
Recent episodes include "15: Building the Band (Part 3, Origin of the iPod)" (28 October 2026, 40 minutes), "14: Digital Hub (Part 2, Origin of the iPod)" (21 October 2026, 36 minutes), and "13: The MP3 Revolution (Part 1, Origin of the iPod)" (14 October 2026, 35 minutes).
How often does Designed in California publish?
Designed in California publishes roughly weekly, with episodes averaging 42 minutes across 15 episodes.
How hard is it to get booked on Designed in California?
Booking probability for Designed in California is 36%, and the host is rated Selective on guests. Designed in California requires a Pod Score of 80 or higher. Designed in California's contact route on record: public web form.
Who should pitch Designed in California?
The strongest fits for Designed in California are IT Services & Software Development. Designed in California has a business audience.
About the host
Relay hosts Designed in California, a business podcast with 15 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #14
14: Digital Hub (Part 2, Origin of the iPod)
Oct 21, 202636 minGuiding Apple through its comeback, Steve Jobs comes up with a clever strategy to make the Mac the center of everyone's digital life. The problem is, he's failed to integrate music into the mix--and Apple will have to...
Oct 14, 202635 minTwo decades after the Walkman had revolutionized personal audio, a new compressed digital audio format emerged that would redefine how we listen to music. We kick off our series about the origin of Apple's hit MP3...
- Oct 9, 202645 min
In this bonus episode, Jason interviews former Apple SVP of Retail Ron Johnson about why Steve Jobs wanted to get into retail, understanding what Apple's brand represents, the customer-service model of the Apple Store...
Oct 7, 202639 minGil Amelio and Steve Jobs make a deal that will change the future trajectory of Mac OS, Apple, and the tech industry. But is Steve happy to be the CEO at Pixar, or is he secretly plotting to take over Apple?
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Sep 30, 202647 minTorn between Be and NeXT, Gil Amelio tries to analyze it all scientifically, including final demos from both teams. But was the end result a foregone conclusion?
Sep 23, 202645 minJust up the road from Apple in Redwood City, Steve Jobs's NeXT is fading and flailing, but has a modern operating system just like the one Apple desperately needs to buy to replace Mac OS. An unlikely person makes an...
Sep 16, 202645 minApple desperately needs a replacement for Mac OS, but negotiations with Jean-Louis Gassée's Be are at the breaking point. But does CEO Gil Amelio have any other options?
Episode #7
Apple's Mac OS Crisis: Plan Be (Part 3)
Sep 8, 202655 minS0<p>A possible replacement for Mac OS arrives in the form of a company founded by a charismatic former Apple executive--but not the one you're thinking of.</p> <h4>This episode of Designed in California is sponsored...
- Sep 8, 202655 min
A possible replacement for Mac OS arrives in the form of a company founded by a charismatic former Apple executive--but not the one you're thinking of.
Episode #6
Apple's Mac OS Crisis: Copland (Part 2)
Sep 2, 202649 minS0<p>Apple's homegrown next-generating operating system fails to launch, leaving the company in dire straits and searching for a lifeline from outside the company.</p> <h4>This episode of Designed in California is...
- Sep 2, 202649 min
Apple's homegrown next-generating operating system fails to launch, leaving the company in dire straits and searching for a lifeline from outside the company.
Sep 2, 202652 minIn the mid-1990s, Apple knew the classic Mac OS was running out of time. As the company's most important product sped toward a cliff, Apple began an increasingly desperate attempt to build a replacement.
- Sep 2, 202652 minS0
<p>In the mid-1990s, Apple knew the classic Mac OS was running out of time. As the company's most important product sped toward a cliff, Apple began an increasingly desperate attempt to build a replacement.</p> <h4...
Aug 25, 202629 minThe Apple II makes its public debut at a landmark event in the history of personal computers, and Steve Jobs truly comes into his own.
- Aug 25, 202629 minS0
<p>The Apple II makes its public debut at a landmark event in the history of personal computers, and Steve Jobs truly comes into his own.</p> <h4>Links and Show Notes:</h4> <p>Originally released as Upgrade #625.</p>...
Aug 25, 202635 minUnder the watchful eye of Steve Jobs, the Apple II takes form at last. It's an integrated color computer created by Steve Wozniak, powered by a groundbreaking power supply designed by Rod Holt, and wrapped in a plastic...
- Aug 25, 202635 minS0
<p>Under the watchful eye of Steve Jobs, the Apple II takes form at last. It's an integrated color computer created by Steve Wozniak, powered by a groundbreaking power supply designed by Rod Holt, and wrapped in a...
Aug 25, 202633 minWe travel to the summer of 1976, as Apple travels to Atlantic City for a computer trade show, the Apple II begins to form, and the fellowship between the two Steves shows signs of breaking.
- Aug 25, 202633 minS0
<p>We travel to the summer of 1976, as Apple travels to Atlantic City for a computer trade show, the Apple II begins to form, and the fellowship between the two Steves shows signs of breaking.</p> <h4>Links and Show...
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