technology
Hosted by Graham Bower and Charlie Sorrel · technology · EN-US
A podcast about the history of Apple. In each episode, hosts Graham Bower and Charlie Sorrel explore the story behind a different Apple product, and consider what it tells us about the company’s game plan and where it might be heading next.
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Contact path
Public web form
Booking probability
28%
Guest openness
Selective
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Signup to Generate a PitchA podcast about the history of Apple. In each episode, hosts Graham Bower and Charlie Sorrel explore the story behind a different Apple product, and consider what it tells us about the company’s game plan and where it might be heading next.
Apple Core is hosted by Graham Bower and Charlie Sorrel. The show has published 17 episodes to date.
Recent episodes include "From WebKit to Swift: Apple’s Complicated Relationship with Open Source" (4 July 2026, 60 minutes), "Podcasts - How Apple made podcasting happen" (8 February 2026, 54 minutes), and "iOS 7 - the battle for the future of software design" (19 June 2025, 61 minutes).
Apple Core publishes roughly monthly, with episodes averaging 57 minutes across 17 episodes.
Booking probability for Apple Core is 28%, and the host is rated Selective on guests. Apple Core requires a Pod Score of 80 or higher. Apple Core's contact route on record: public web form.
The strongest fits for Apple Core are Computer Hardware and Software. Apple Core has a technology audience.
Graham Bower and Charlie Sorrel hosts Apple Core, a technology podcast with 17 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #2
In 2003, Steve Jobs said: “Some people have a problem with open source software. We think it’s great.” It wasn’t just talk. Apple would go on to contribute LLVM and WebKit, two projects that became influential far...
Episode #1
Apple Podcasts is one of the world’s most popular podcast players, with almost 25% market share. The app launched in 2012, but Apple’s support for podcasting goes back much further. The term “podcast” was originally...
Episode #15
In 2013, Apple launched a radical redesign of the iPhone’s user interface. iOS 7 represented more than just a fresh new look. It marked a major shift in Cupertino’s design philosophy, which arose from a bitter boardroom...
Episode #14
Sherlock was introduced in 1998, as a tool for finding files on Mac OS 8.5. It used advanced search technology harvested from the carcass of Apple’s failed next generation operation system, Copeland. Sherlock...
Episode #13
In 2011, Steve Jobs made his final public appearance, presenting his plans for a second Apple campus to Cupertino City Council. He proposed a circular building, one mile in diameter, surrounded by beautifully landscaped...
Episode #12
In this special episode we interview Leander Kahney, editor of Cult of Mac, and author of New York Times best-selling biographies of Tim Cook and Jony Ive. During his three-decade career, working first at MacWEEK, then...
Episode #11
Apple Maps launched alongside the original iPhone in 2007. Initially, it relied on map data from Google. But in 2012, when the two companies became smartphone rivals, Apple was forced to find an alternative data source...
Episode #10
In 1996, Apple was in serious trouble. The Mac was almost obsolete. Its multitasking was flaky, it couldn’t handle multiple processors, and it kept crashing. Sales were tanking as users switched to Windows NT in droves...
Episode #9
The iPhone in your pocket, the Mac on your desk, and even the watch on your wrist are all based on NeXTSTEP, an operating system developed by a long forgotten computer maker called NeXT. Steve Jobs founded NeXT in 1985...
Episode #8
These days, Cupertino describes Apple Watch as “the ultimate device for a healthy life.” But it didn’t start out that way. When Tim Cook originally launched the product in 2014, he positioned it as an “intimate way to...
Episode #7
When Steve Jobs announced the iPhone 4 at WWDC 2010, it surprised no one. Tech blog Gizmodo had already spilled the tea two months earlier by publishing photographs of a lost prototype. Jobs was furious, but he found a...
Episode #6
Safari is one of Apple’s most enduring and popular apps, with versions running on Mac, iPhone, iPad, and even Vision Pro. But it wasn’t always the behemoth we know today. When it launched in 2003, Safari faced fierce...
Episode #5
Apple launched its first handheld computing device way back in 1993. With no internet access, flaky handwriting recognition, and an eye-watering price tag, the Newton MessagePad never stood much chance of success. But...
Episode #4
Steve Jobs was famous for his keynote presentations, which combined showmanship with beautifully designed slides to generate his trademark ‘reality distortion field.’ But what few people knew at the time was, he didn’t...
Episode #2
When Steve Jobs returned to the company he founded in 1997, Apple was in disarray. After two failed attempts at a next-generation operating system, the Mac had been stuck on System 7 for years. The acquisition of Jobs'...
Episode #3
Apple’s interest in fitness products goes way back. In 2006, before Apple Watch was even a twinkle in Tim Cook’s eye, Steve Jobs took the stage with Nike CEO Mark Parker at an ultra-exclusive venue in New York City to...
Episode #1
In 1999, Steve Jobs needed one more product launch to complete the four-computer matrix he introduced on his return to the company three years earlier. That product was the iBook—a portable version of the hugely popular...
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