business
Hosted by Christina Rebuffet-Broadus · business · EN
Crossing the Atlantic (formerly called The TransAtlantic Entrepreneur) is a biweekly podcast for business leaders expanding between the US and Europe. Hosted by Christina Rebuffet-Broadus, an American advisory expert in transatlantic business based in France for 20+ years, and founder of TransAtlantia. Each episode unpacks the cultural blind spots, market entry mistakes, and deal-breakers that trip up companies on both sides of the Atlantic. No abstract theory. No textbook frameworks. Just what actually happens when American companies enter Europe, European companies enter the US, and everyone assumes they understand each other because they share a language. Christina has helped 500+ companies navigate transatlantic expansion across industries including industrial, agri-food, energy, SaaS, and manufacturing. She's the USA Affiliate Director with GoExport (Groupe ADIT) and France Country Manager for USA Launching Pad based in
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Contact path
Verified email
Booking probability
41%
Guest openness
Selective
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Signup to Generate a PitchCrossing the Atlantic (formerly called The TransAtlantic Entrepreneur) is a biweekly podcast for business leaders expanding between the US and Europe. Hosted by Christina Rebuffet-Broadus, an American advisory expert in transatlantic business based in France for 20+ years, and founder of TransAtlantia.
Crossing the Atlantic is hosted by Christina Rebuffet-Broadus. The show has published 62 episodes to date.
Recent episodes include "Hiring in the U.S. or in France? Here's what you need to know" (24 July 2026, 17 minutes), "Why Speed Kills Your Deals in Europe" (12 July 2026, 25 minutes), and "Bringing a French Medtech to Tech Week NYC" (31 May 2026, 20 minutes).
Crossing the Atlantic publishes roughly every two weeks, with episodes averaging 17 minutes across 62 episodes.
Booking probability for Crossing the Atlantic is 41%, and the host is rated Selective on guests. Crossing the Atlantic requires a Pod Score of 80 or higher. Crossing the Atlantic's contact route on record: verified email.
The strongest fits for Crossing the Atlantic are Business & Management Consulting. Crossing the Atlantic has a business audience.
Christina Rebuffet-Broadus hosts Crossing the Atlantic, a business podcast with 62 episodes published.
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Crossing the Atlantic
Episode Summary An American friend of mine moved to France, got his first paycheck, and blew through it in about two weeks. That small, funny mistake is the doorway into something much bigger: why hiring works nothing...
Crossing the Atlantic
EPISODE SUMMARY A friend of mine, French and about as American as a French salesperson gets, killed a deal last month with a US software company. Good product, real fit. He walked anyway, because the rep moved too fast...
Crossing the Atlantic
EPISODE SUMMARY This week, I'll be in New York City moderating an important event for a French medtech founder I've been working with for about two months. The event we're walking into looks very different from the one...
Crossing the Atlantic
A French founder I work with was sure his US deal would close. The American buyer kept telling him "we're excited, let's keep moving forward." Eleven weeks later, still no contract. Around the same time, an American...
Crossing the Atlantic
This week, we explore another challenges of transatlantic business : the alignment trap and decision-making differences. We'll delve into the impact of cultural nuances on decision-making and give you strategies for...
Crossing the Atlantic
If the Familiarity Trap is the disease, the hidden cost of assumptions is the bill. In this episode, I put numbers on what happens when companies cross the Atlantic without questioning their instincts: 68% of failed...
Crossing the Atlantic
Why does doing business across the Atlantic feel so easy, and why does that feeling cost companies more than expanding into markets they recognize as foreign? In this episode, I break down what I call The Familiarity...
Crossing the Atlantic
Dans cet épisode, Christina Rebuffet explore la réalité des cycles de vente aux États-Unis, en déconstruisant le mythe de la rapidité des affaires américaines. Elle explique que, bien que les Américains attendent une...
Crossing the Atlantic
Dans cet épisode, Christina Rebuffet-Broadus aborde les défis rencontrés par les entreprises françaises souhaitant pénétrer le marché américain. Elle partage un cas concret d'une PME Tech qui a transformé son approche...
Crossing the Atlantic
Dans cet épisode, Christina Rebuffet-Broadus aborde le défi auquel font face les entreprises européennes qui tentent de vendre leurs produits sur le marché américain. Elle explique que même si un produit est...
Crossing the Atlantic
Dans cet épisode, Christina Rebuffet-Broadus aborde les défis de la prospection sur le marché américain, en mettant en lumière les différences culturelles et les stratégies nécessaires pour réussir. Elle souligne...
Crossing the Atlantic
Dans cet épisode, Christina Rebuffet-Broadus aborde les défis que rencontrent les entreprises françaises lors de leur expansion sur le marché américain, en particulier en ce qui concerne le recrutement de commerciaux...
Crossing the Atlantic
Dans cet épisode du podcast Transatlantic Entrepreneur, Christina Rebuffet-Broadus aborde les défis auxquels sont confrontées les entreprises européennes qui souhaitent pénétrer le marché américain. Elle souligne que le...
Crossing the Atlantic
Vous pensez avoir cartonné parce que tout le monde vous a dit que votre produit était "Amazing" ? Attention au réveil difficile. La culture américaine évite le conflit et le "Non" direct. Beaucoup de vos "leads" ne sont...
Crossing the Atlantic
Vous pensez que le business s'arrête à 18h à la fermeture du Convention Center ? Erreur ! Aux États-Unis, le "Off" est aussi important que le "On". Dans cet épisode 5, je vous explique pourquoi le "Likeability factor"...
Crossing the Atlantic
Le CES est rempli de curieux, de touristes et de chasseurs de goodies. Le piège ? Rester coincé dans une conversation inutile par pure politesse, pendant que vos vrais prospects passent sans s'arrêter. Dans l'épisode 4...
Crossing the Atlantic
Comment arrêter un visiteur pressé dans les allées du CES sans être agressif ? Oubliez le classique "Can I help you?". Ça ne marche plus. Dans cet épisode 3 de la série Objectif CES, je vous donne la phrase exacte (le...
Crossing the Atlantic
Send us a text Le CES est un marathon, et la fatigue est votre pire ennemie. Mais saviez-vous que s'asseoir ou parler français entre collègues sur votre stand envoie un signal désastreux aux prospects américains ? Dans...
Crossing the Atlantic
Send us a text Vous exposez au CES de Las Vegas cette année ? Félicitations ! Mais attention à l'erreur n°1 des entrepreneurs français : commencer votre pitch par votre nationalité. Dans ce premier épisode de ma...
Crossing the Atlantic
Aujourd’hui, je reçois deux poids lourds de la cleantech française : Mathieu Lefebvre, cofondateur et directeur général de Waga Energy , et Guenaël Prince , CEO de la filiale US. Dans cet épisode du podcast The...
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