business
Hosted by Brittany Hodak · business · EN-US
In today's business environment, experience is everything. It’s the number-one way to differentiate yourself from your competitors and create customers for life. But, the inverse is also true. Everything is experience. Every interaction — even the small ones — can determine whether or not customers come back and what they tell their friends. The Creating Superfans podcast is a fun, entertaining crash course in turning customer experience into your superpower... no capes required! Each week, author and speaker Brittany Hodak spotlights brands she loves and interviews some of the most brilliant minds in business today. At the end of every episode, you’ll have a list of new ideas to turn your customers and employees into loyal, raving superfans.
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Contact path
Verified email
Booking probability
41%
Guest openness
Selective
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Signup to Generate a PitchIn today's business environment, experience is everything. It’s the number-one way to differentiate yourself from your competitors and create customers for life. But, the inverse is also true. Everything is experience. Every interaction, even the small ones, can determine whether or not customers come back and what they tell their friends.
Creating Superfans is hosted by Brittany Hodak. The show has published 72 episodes to date.
Recent episodes include "30 Years of Pokémon: The Franchise That Keeps Creating Superfans" (27 October 2026, 20 minutes), "The Secret to an Engaged Audience with Mentimeter’s Oscar Svernlov" (13 October 2026, 50 minutes), and "Inside Taylor Swift's Rise to Superfandom with Emily Yahr" (6 October 2026, 41 minutes).
Creating Superfans publishes roughly weekly, with episodes averaging 33 minutes across 72 episodes.
Booking probability for Creating Superfans is 41%, and the host is rated Selective on guests. Creating Superfans requires a Pod Score of 80 or higher. Creating Superfans's contact route on record: verified email.
The strongest fits for Creating Superfans are Marketing, Advertising & PR. Creating Superfans has a business audience.
Brittany Hodak hosts Creating Superfans, a business podcast with 72 episodes published.
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Episode #415
What does it take to build a brand that keeps creating superfans for 30 years? In this special episode of the Creating Superfans podcast, Brittany welcomes her youngest guest ever: her 9-year-old son, Kadoh! And they're...
Episode #414
What’s the difference between an audience that’s simply listening and one that’s truly engaged? Often, it comes down to something surprisingly simple: giving people a voice. In this episode, Brittany sits down with...
Episode #413
It’s hard to imagine now, but there was a time when plenty of people in Nashville didn’t think Taylor Swift would make it. In this episode, Brittany welcomes back Washington Post pop culture reporter Emily Yahr to talk...
Episode #412
How hard are your customers working just to do business with you? In this solo episode, Brittany introduces the ACHE framework , a simple way to spot unnecessary friction in your customer experience. Where are customers...
Episode #411
In this episode, Brittany shares personal stories to explain the invisible “trust deficit” that prospects and customers bring into relationships and five lessons for overcoming it. 01:46 Stage Style Anxiety 03:49...
Episode #410
What does it take to build a brand people don’t just buy from—but genuinely want to be part of? In this episode, Brittany sits down with Jesse McKinney, co-founder and CEO of Red Aspen, to talk about the mission...
Creating Superfans
How do you evolve a 40-year-old brand without losing what made people love it in the first place? In this episode, Brittany sits down with Jeff Hetsel, President and Chief Operating Officer of Cicis Pizza, to talk about...
Episode #408
It’s hard to think of another person who belonged to so many people quite like Dolly Parton. In this special episode of Creating Superfans , Brittany reflects on Dolly’s extraordinary life and legacy, sharing personal...
Episode #407
Luxury isn’t about spending more. It’s about noticing more. In this episode, Brittany sits down with Neen James, leadership strategist, keynote speaker, and author of Exceptional Experiences , to rethink what “luxury”...
Episode #406
What if your customers are telling you exactly how to improve your business... and you've never heard a word of it? In this episode of Creating Superfans , Brittany sits down with Kevin Farley, Chief Customer Officer at...
Episode #405
What if the reason your customer experience strategy isn't working... is simply because nobody can remember it? The best processes in the world don't matter if your team can't recall them when a customer is standing...
Episode #404
What does it take to create an experience that makes kids beg to come back—and turns parents into superfans? In this episode of Creating Superfans , I sit down with Ed Kim, Vice President of Education & Training at Code...
Episode #403
In this solo episode of Creating Superfans , Brittany challenges you to see the world through a different lens. A confusing website? Yep, that's experience. A parking lot that's too dark? That's experience. A dressing...
Episode #402
What if gifting could be as easy as sending a gift card—but infinitely more joyful and personal? In this episode, I'm joined by Elisabeth Vezzani, co-founder of Sugarwish, to talk about how a conversation on the...
Episode #401
How do I travel 70+ times a year, raise two young kids, and still stay sane? After more than a year away, I'm excited to kick off Season 4 of Creating Superfans with a behind-the-scenes look at one of the questions I...
Episode #320
I’ve been collecting your questions all season long for this special Q&A season three finale! In this episode, my second-in-command, Alix Steinberg, joins me to ask all your burning questions. Here’s a sneak peek at...
Episode #319
I always say that how you exit an employee from your organization is just as important as how you onboard them. In this episode of the Creating Superfans podcast, I sit down with Robert Glazer, award-winning...
Creating Superfans
In this episode of the Creating Superfans podcast, I sit down with Bob Kaufman, president of international at Xponential Fitness, to dive into the art of global franchising. Bob shares fascinating stories from his...
Episode #317
The holiday season is the perfect time to turn one-time shoppers into lifelong superfans, but it takes intentionality. In this episode, I’m sharing the three biggest mistakes businesses make during Black Friday and...
Episode #16
In this episode of the Creating Superfans podcast, I dive into the third pillar of my SUPER Model framework: Personalization. I explore the powerful impact personalization has on the customer experience, emphasizing the...
Recent guests on Creating Superfans. Study who booked and why before you pitch.
keynote speaker, author of Creating Superfans, host of the Creating Superfans podcast
licensed Gutsy Faith COUNSELOR, wonderchristiancounseling.com
global keynote speaker, luxury experience strategist, and author of *Exceptional Experiences*
Chief Customer Officer, InStore AI
PitchCentric classifies Creating Superfans under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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