business
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Founder and CEO, Greg Milano, of Fortuna Advisors interviews leading executives, board directors, investors and other experts to discover how they've helped Create More Value for stakeholders and shareholders alike through capital deployment and allocation, mergers and acquisitions, corporate culture, executive compensation, investor activism, ESG and emerging opportunities like artificial intelligence that could change everything.
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Contact path
Verified email
Booking probability
28%
Guest openness
Selective
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Signup to Generate a PitchFounder and CEO, Greg Milano, of Fortuna Advisors interviews leading executives, board directors, investors and other experts to discover how they've helped Create More Value for stakeholders and shareholders alike through capital deployment and allocation, mergers and acquisitions, corporate culture, executive compensation, investor activism, ESG and emerging opportunities like artificial intelligence that could change everything.
Recent episodes include "Are you planning for mediocrity? Greg Milano on setting aspirational goals" (24 March 2026, 26 minutes), "Is AI commoditizing, or differentiating, your business? Jonathan Aberman on AI Strategy" (3 March 2026, 30 minutes), and "Richard Langlois on the “make-or-buy” decision, and the evolution of the modern corporation" (17 February 2026, 39 minutes).
Create More Value publishes roughly every two weeks, with episodes averaging 37 minutes across 54 episodes.
Booking probability for Create More Value is 28%, and the host is rated Selective on guests. Create More Value requires a Pod Score of 80 or higher. Create More Value's contact route on record: verified email.
The strongest fits for Create More Value are Business & Management Consulting and Investment Banking & Trading. Create More Value has a business audience.
Create More Value is a business podcast with 54 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #54
<p>Greg Milano explains how the status quo in incentive target-setting unintentionally leads to destructive behaviors and decisions. From asymmetric risk exposure to a myopic focus on variances to “sandbagging,” typical...
Episode #53
<p>Entrepreneur, investor, and innovation strategist Jonathan Aberman joins us to discuss how corporate leaders can turn AI from a short-term efficiency play to a long-term competitive advantage. Rather than viewing AI...
Episode #52
<p>Expert in the economics of organizations, Professor Richard Langlois, joins us to explore how and why firms decide between internal production and market transactions. Drawing on Ronald Coase’s foundational theory of...
Episode #51
<p>Karl Pichler, CFO of Sourceability Global Holdings and former CFO of Rackspace, shares insights from more than 25 years as a public company executive, investor, and educator. We discuss Karl’s evolution from...
Episode #50
<p>J. Michael Bruff, CFO of Envision Healthcare and a veteran finance and operating executive, joins us to discuss the core attributes of effective CFOs. We discuss internal controls, Michael’s broad functional and...
Episode #49
<p>Valuation and corporate finance heavyweight, Professor Aswath Damodaran, joins us to discuss what truly drives value creation. Damodaran challenges conventional wisdom around return on invested capital, cost of...
Episode #48
<p>Fortuna partners Greg Milano and Marwaan Karame explore how an ownership culture fuels long-term shareholder returns in the final instalment of a five-part series on economic-profit-based value management. The...
Episode #47
<p>Expert in pricing strategy and value-based management, Patrick Furtaw, joins the podcast. Patrick shares insights from his background in strategy, corporate finance, and organizational change, explaining why pricing...
Episode #46
<p>Valuation expert, author, and leader of McKinsey & Company’s strategy and corporate finance practice, Tim Koller, joins the podcast. Greg and Tim explore the critical drivers of long-term value creation, the risks of...
Episode #46
<p>Valuation expert, author, and leader of McKinsey & Company’s strategy and corporate finance practice, Tim Koller, joins the podcast. Greg and Tim explore the critical drivers of long-term value creation, the risks of...
Episode #45
<p>Most incentive plans fail to drive true value creation—they reward mediocrity, encourage short-term thinking, and reward sandbagging and gaming of the system. In the fourth instalment of a LinkedIn Live series...
Episode #44
<p>Consider a hypothetical company in 2012 with two business units—Amazon and Walmart. Our latest episode considers the question: which business would you rather own and prioritize reinvestment in? Traditional financial...
Episode #43
<p>This podcast features the third installment of our LinkedIn Live series on how economic profit drives long-term value creation. Fortuna partners Greg Milano and Marwaan Karame discuss strategic resource allocation...
Episode #42
<p>Dan Sansone, former CFO of Vulcan Materials Company, joins the podcast to share how EVA focused forecasting, planning, and incentives on a singular goal of value creation. Drawing on nearly three decades at Vulcan...
Episode #41
<p>This podcast features the second installment of our LinkedIn Live series on how economic profit drives long-term value creation. Fortuna partners Greg Milano and Marwaan Karame discuss how Residual Cash Earnings...
Episode #40
<p>Valuation virtuoso, Michael Mauboussin, joins us to explore the core drivers of long-term value creation. We explore how valuation multiples are often misleading, why the rise of intangible assets requires new...
Episode #39
<p>Joe Milam, founder of AngelSpan and The Legacy Funds, joins the podcast to discuss how behavioral finance principles improve decision-making for corporate managers and investors alike. Milam critiques the current...
Episode #38
<p>Fortuna partners Greg Milano and Marwaan Karame highlight how economic profit (EP) drives superior decision-making, cultural alignment, and, ultimately, value creation. Unlike traditional metrics like ROIC or EBITDA...
Episode #37
<p>“From the shop floor to the top floor,” Kimball Electronics employees are laser-focused on economic profit. Kimball CFO, Jana Croom, discusses the transformative impact of the measure on business performance and how...
Episode #36
<p>CEO, Ryan Barker, and Chief Strategy Officer, Ken Favaro, of BERA Brand Management explore how brand management strategies intersect with activist investor pressures. They discuss how Bera’s AI-powered platform...
Recent guests on Create More Value. Study who booked and why before you pitch.
Dean of the College of Business, Innovation, Leadership and Technology at Marymount University, Marymount University
Kerschner Family Chair and Finance Education Professor, New York University Stern School of Business
Blue Sky Business Resources
Sourceability Global Holdings
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