Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators. GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of it all. This podcast allows us to bring that knowledge straight to you so you can stay informed and inspired. Come hang with us.
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Contact path
Public web form
Booking probability
42%
Guest openness
Selective
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Signup to Generate a PitchEvery week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators.
Recent episodes include "Clay Partnership Announcement, Build vs. Buy in the AI Era?, Has AI Changed the GTM Job Market?" (9 July 2026, 40 minutes), "How to Manage AI Token Spend, Testing Hubspot’s SDR Avatar, CS2’s New Job Opening" (11 June 2026, 43 minutes), and "ZoomInfo’s new GTM.AI, Clay’s Latest Updates, Can Marketo Turn the Ship Around and Embrace AI?" (4 June 2026, 57 minutes).
Cooking up GTM publishes roughly weekly, with episodes averaging 29 minutes across 200 episodes.
Booking probability for Cooking up GTM is 42%, and the host is rated Selective on guests. Cooking up GTM requires a Pod Score of 80 or higher. Cooking up GTM's contact route on record: public web form.
The strongest fits for Cooking up GTM are Marketing, Advertising & PR. Cooking up GTM has a business audience.
Cooking up GTM is a business podcast with 200 episodes published.
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Cooking up GTM
We’re back from our short hiatus with a fun announcement! We’re now Studio Level Clay Partners! This week, we discuss our Clay partnership and how it came to fruition. Then we dive into 2 topics we’ve touched on before...
We’re back with some hot topics in GTM! This week we discuss something that’s been on everyone’s mind lately: AI token and credit spend. How do you choose the right tool and model for the job? Do you *really* need AI...
Cooking up GTM
We have another guest this week! Our GTM Engineering Lead, Xander Broeffle joins us for a conversation on various tools and tech and how they are adapting in today's market. First, could Zoominfo be back from the dead...
This week, we're lucky to be joined by our Chief Analyst and Architect, Alison Rouse! In the bulk of this episode, Alison walks through how she's used AI for revenue planning for our clients. Together, Charlie, Crissy...
Cooking up GTM
Fresh out of 2 recent events, Charlie and Crissy are excited to share some tangible AI Use Cases. After a quick review of events and the current state of GTM content, Charlie and Crissy discuss how good data is...
Cooking up GTM
We're back at in-person events! This week, Crissy starts by discussing her main takeaways from Winning by Design's Impact Summit. Then, Charlie shares a LinkedIn post that brings up a familiar argument: Where should...
Cooking up GTM
This week, Crissy and Charlie discuss some hot topics in AI, starting with a question on everyone's mind: does using AI mean fewer employees, or more? Next, they tackle two debates happening in the GTM space. First up...
Hot take: not every AI use case needs an autonomous agent. This week, Charlie and Crissy are unpacking Salesforce's new "headless" CRM. Then, they walk through CS2's AI Maturity Framework, grounding it in a real-world...
Cooking up GTM
After almost a year off the podcast, we’re back. We just couldn’t hold in all our thoughts on AI in GTM any longer so we are bringing back the podcast under the “Cooking Up GTM” umbrella (Crissy’s weekly newsletter)...
Cooking up GTM
After an incredible run, we’re wrapping up the Revenue Growth Architects Podcast. Along the way, we’ve had meaningful conversations, explored big ideas, and hopefully helped you feel a little more confident navigating...
Cooking up GTM
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of...
Cooking up GTM
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of...
Cooking up GTM
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of...
Cooking up GTM
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of...
Cooking up GTM
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of...
Cooking up GTM
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of...
Cooking up GTM
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of...
Cooking up GTM
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of...
Cooking up GTM
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of...
Cooking up GTM
00:00 Intro 01:09 GTMOps Propaganda We Aren't Falling For Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here...
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