Hosted by Unknown Host · EN · 200 episodes
Established thought leaders with verified media credentials.
Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators. GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of it all. This podcast allows us to bring that knowledge straight to you so you can stay informed and inspired. Come hang with us.
Unknown Host hosts Cooking up GTM, a business show with 200 episodes published.
We’re back with some hot topics in GTM! This week we discuss something that’s been on everyone’s mind lately: AI token and credit spend. How do you choose the right tool and model for the job? Do you *really* need AI for
We have another guest this week! Our GTM Engineering Lead, Xander Broeffle joins us for a conversation on various tools and tech and how they are adapting in today's market. First, could Zoominfo be back from the dead wi
This week, we're lucky to be joined by our Chief Analyst and Architect, Alison Rouse! In the bulk of this episode, Alison walks through how she's used AI for revenue planning for our clients. Together, Charlie, Crissy, a
Fresh out of 2 recent events, Charlie and Crissy are excited to share some tangible AI Use Cases. After a quick review of events and the current state of GTM content, Charlie and Crissy discuss how good data is foundatio
We're back at in-person events! This week, Crissy starts by discussing her main takeaways from Winning by Design's Impact Summit. Then, Charlie shares a LinkedIn post that brings up a familiar argument: Where should GTME
This week, Crissy and Charlie discuss some hot topics in AI, starting with a question on everyone's mind: does using AI mean fewer employees, or more? Next, they tackle two debates happening in the GTM space. First up: D
Hot take: not every AI use case needs an autonomous agent. This week, Charlie and Crissy are unpacking Salesforce's new "headless" CRM. Then, they walk through CS2's AI Maturity Framework, grounding it in a real-world ac
After almost a year off the podcast, we’re back. We just couldn’t hold in all our thoughts on AI in GTM any longer so we are bringing back the podcast under the “Cooking Up GTM” umbrella (Crissy’s weekly newsletter). Exp
After an incredible run, we’re wrapping up the Revenue Growth Architects Podcast. Along the way, we’ve had meaningful conversations, explored big ideas, and hopefully helped you feel a little more confident navigating th
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of ou
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of ou
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of ou
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of ou
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of ou
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of ou
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of ou
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of ou
We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of ou
00:00 Intro 01:09 GTMOps Propaganda We Aren't Falling For Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing
00:00 Is the Hubspot ChatGPT Integration Any Good? 13:56 Are Finance Teams Too Deterministic? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsl
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Cooking up GTM is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 200 episodes.
Cooking up GTM has published 200 episodes.
Cooking up GTM regularly covers Business, Management, Marketing. It sits in the Business category, with a marketing focus.
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