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Hosted by Unknown Host · 🇺🇸 US · EN · 78 episodes
Established thought leaders with verified media credentials.
Created by Vuja Dé Digital, Contrary to Popular Opinion brings you provocative topics and novel perspectives around leadership, business, and marketing. The podcast delves into the latest industry topics featuring insights from marketing experts and industry leaders, along with Vuja Dé Digital’s co-founders. Subscribe and tune in weekly to stay in the know about everything important across business, advertising, and performance marketing!
Unknown Host hosts Contrary to Popular Opinion, a business show with 78 episodes published.
Search isn't a list of links anymore, and brands that don't adapt are going to disappear from the customer journey without ever knowing why. In part two of this three-part SEO/AEO/Paid Search conversation, Todd Juneau an
Google is processing more searches than ever, yet most brands are watching organic traffic drop 30 to 80 percent. Todd Juneau and Kelly McGuire sit down with search expert Tanner Zoromski to explain why both things are t
Todd and Kelly address why your attribution model is probably wrong and why media mix modeling works. They explore how you can correlate whether media investment is genuinely driving business outcomes. They address the d
In this remix episode, Todd Juneau and Kelly Maguire revisit their sharpest takes on measurement, full-funnel growth, AI, agency accountability, and marketing mix modeling. They dig into why many brands are still relying
In this episode, Todd and Kelly take on the marketing industry's obsession with AI tools, proprietary dashboards, and ever-expanding tech stacks. Fresh off a call with a tech partner showcasing a Bayesian MMM platform fu
Todd and Kelly dive into a provocative Harvard Business Review article exploring how AI-powered commerce agents in China are already making purchasing decisions on behalf of consumers — and what that means for the entire
Todd and Kelly address the real trade-offs between bespoke, tool-agnostic agency work and “proven framework” agencies, and when bringing marketing agency work in-house actually helps or hurts. They debate why productized
Todd and Kelly address a growing tension in marketing: expectations that agency work should cost less because of AI, even as the cost of senior talent and modern tech stacks continues to rise. They argue that AI is power
Todd and Kelly debate a widely discussed case study claiming an “agentic media buy” bypassed the DSP to reduce supply-chain costs and shift more budget into working media. They address what DSPs actually contribute, why
Todd and Kelly break down the practical difference between zero-party data (what people willingly tell you) and first-party data (what you observe from owned interactions), and why the industry’s privacy shift has not el
Todd and Kelly discuss the often confusing world of influencer and creator marketing, revealing why most brands still get it wrong. They break down the critical difference between creators (who produce content for your m
In this episode, Todd and Kelly talk about advertising and media budgets and why mid-market brands often struggle to get real attention from large agencies. Smaller accounts are frequently handed to junior teams, while s
Todd and Kelly address the evolution of brand authenticity and marketing. They debate whether traditional brand building—where companies like Volvo owned "safety" and BMW owned "performance"—is dying in favor of personal
Todd and Kelly sit down with Sami Akkawi, founder of Petra Labs, to explore the seismic shift from traditional SEO to Answer Engine Optimization (AEO). Sami, who made the leap from Morgan Stanley investment banking to AI
Todd and Kelly kick off 2026 with bold predictions about the state of AI in marketing and advertising. They discuss why many brands will discover they're nowhere near ready to utilize AI effectively, predicting that the
Todd and Kelly sit down with Jill and Jeff from Fuse.is to explore the evolution of marketing analytics in the age of AI. The conversation challenges conventional wisdom about dashboards, data warehouses, and the future
Todd and Kelly tackle the realities of marketing and performance measurement with marketing analyst and expert Jeff Sutelman, from Funnel.io. They discuss why the dream of perfect user journey tracking is dead, how platf
Is AI democratizing creative work or just making everything look the same? Rebecca Rothstein, founder of The Shorts and Madison Avenue veteran, joins Kelly and Todd for a no-holds-barred conversation about AI's impact on
In this thought-provoking episode, Todd and Kelly dig into the complex world of virtual influencers and AI-generated content creators. They debate whether virtual influencers represent the future of advertising or an exi
Matt, Todd, and Kelly address the realities of AI adoption in advertising and marketing agencies. Sparked by Deloitte's recent lawsuit related to delivering AI-generated work with hallucinations, the trio explores what c
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Contrary to Popular Opinion is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 78 episodes.
Contrary to Popular Opinion has published 78 episodes.
Contrary to Popular Opinion regularly covers Business, Entrepreneurship, Marketing. It sits in the Business category, with a marketing focus.
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