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Content Logistics

Hosted by Baylee Gunnell · business · EN-US

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About this Podcast:

Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you. We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.

Pitch Analysis

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Contact path

Public web form

Booking probability

30%

Guest openness

Selective

80/100
Required Score

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Questions about Content Logistics

What is Content Logistics about?

Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you. We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here.

Who hosts Content Logistics?

Content Logistics is hosted by Baylee Gunnell. The show has published 77 episodes to date.

What has Content Logistics covered recently?

Recent episodes include "How to Get Your Brand Cited by LLMs" (6 April 2026, 44 minutes), "What the Data Really Says About AI Influence in B2B Buying Decisions" (23 March 2026, 44 minutes), and "How to Build an Authentic Visual Identity in the Age of AI" (1 December 2025, 51 minutes).

How often does Content Logistics publish?

Content Logistics publishes roughly every two weeks, with episodes averaging 42 minutes across 77 episodes.

How hard is it to get booked on Content Logistics?

Booking probability for Content Logistics is 30%, and the host is rated Selective on guests. Content Logistics requires a Pod Score of 80 or higher. Content Logistics's contact route on record: public web form.

Who should pitch Content Logistics?

The strongest fits for Content Logistics are Marketing, Advertising & PR. Content Logistics has a business audience.

About the host

Baylee Gunnell hosts Content Logistics, a business podcast with 77 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Content Logistics

    How to Get Your Brand Cited by LLMs

    Apr 6, 202644 min

    In this episode of Content Logistics, host Baylee Gunnell sits down with Charlie Marchant, CEO at Exposure Ninja. They explore how AI search decides who to cite, why brands appear in answers, and what marketers can...

  • Content Logistics

    What the Data Really Says About AI Influence in B2B Buying Decisions

    Mar 23, 202644 min

    In this episode of Content Logistics, host Baylee Gunnell sits down with Tom Rudnai, Founder & CEO at Demand Genius. They explore how B2B marketers should think about showing up in AI, and why citations alone miss most...

  • Content Logistics

    How to Build an Authentic Visual Identity in the Age of AI

    Dec 1, 202551 min

    In this episode of Content Logistics, host Baylee Gunnell sits down with Stewart Cohen, photographer and director at Stewart Cohen Pictures. They explore how authenticity shapes visual storytelling in a world where...

  • Content Logistics

    Why Accessibility Is Becoming a Nonnegotiable in B2B Marketing

    Nov 17, 202534 min

    In this episode of Content Logistics, host Baylee Gunnell sits down with Mike Barton, Vice President of Corporate Communications and Content Marketing at AudioEye. Together, they explore what digital accessibility means...

  • Content Logistics

    Using Content Pillars to Build Your Personal Brand

    Nov 3, 202542 min

    In this episode of Content Logistics, host Baylee Gunnell sits down with Nicole Ramirez, Growth Marketing Consultant at NR Digital Consulting. They explore the real work behind personal branding and why marketers can’t...

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  • Content Logistics

    Building a Repeatable Process for Expert Led Content

    Oct 20, 202535 min

    In this episode of Content Logistics, host Baylee Gunnell sits down with Kristen Sweeney, CEO at Every Little Word. They explore the nuts and bolts of building expert-led content programs inside B2B organizations...

  • Content Logistics

    3-Step Framework to Stop the Scroll

    Oct 6, 202545 min

    In this episode of Content Logistics, host Baylee Gunnell sits down with Jimi Gibson, Vice President of Brand Communication at Thrive Internet Marketing. They explore how marketers can break through content overload and...

  • Content Logistics

    The Business Case for Giving Away Your “Secret Sauce”

    Sep 22, 202541 min

    In this episode of Content Logistics, host Baylee Gunnel sits down with David Ebner, President and Founder at Content Workshop. They explore the tension small B2B marketing teams face when deciding whether to gate their...

  • Content Logistics

    Why YouTube is the Most Underrated B2B Marketing Channel

    Sep 8, 202542 min

    YouTube isn’t just for gamers, beauty tutorials, or influencers. It’s a powerful search engine and one of the most overlooked tools for businesses. In this episode, host Baylee Gunnell talks with Davis Morgan, a...

  • Content Logistics

    How to Maintain Brand Voice When You’re Creating a Lot of Content

    Jul 21, 202529 min

    On this episode of Content Logistics, host Baylee Gunnell speaks with guest Shaheen Samavati, Co-Founder and CEO of VeraContent, to tackle one of content marketing's most significant challenges: maintaining a consistent...

  • Content Logistics

    How to Get People to Actually Show Up to Your Webinar

    Jun 10, 202543 min

    Webinars can be a powerful growth channel—or a total flop. In this episode of Content Logistics , Baylee Gunnell sits down with Vicki Stepherson, Executive Producer at Sweet Fish Media, to explain why most B2B webinars...

  • Content Logistics

    How to Build a High-Impact Content Strategy With a Limited Budget

    May 26, 202554 min

    On this episode of Content Logistics, host Baylee Gunnell chats with guest Melissa Popp, Content Marketing Strategist at RicketyRoo Inc., about navigating content strategy with limited budgets. They delve into the...

  • Content Logistics

    Why Authenticity Beats Perfection in B2B Video Marketing

    May 12, 202535 min

    On this episode of Content Logistics, host Baylee Gunnell explores authentic B2B video marketing with Chad Fortenberry. Chad, Director of Production at Massive Mission, emphasizes the power of video to build trust and...

  • Content Logistics

    AI Can’t Fix Bad Marketing: Why Effectiveness Beats Efficiency Every Time

    Apr 28, 202548 min

    AI can speed things up. But does it help you sell? In this episode of Content Logistics, Baylee Gunnell sits down with digital strategist Mike Moran to talk about the real metric that matters: effectiveness. With...

  • Content Logistics

    Mastering the Art of Storytelling in B2B Marketing

    Apr 14, 202547 min

    Storytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In this episode of Content Logistics, host Baylee Gunnell sits down with brand strategist and ghostwriter Dana Herra to break down what...

  • Content Logistics

    Why Rank Tracking is No Longer Enough (And What to Focus on Instead)

    Mar 31, 202540 min

    Search engine optimization has long been anchored to rank tracking, a methodical approach to monitoring keyword positions, optimizing for higher rankings, and using data to demonstrate marketing success. However...

  • Content Logistics

    What Actually Matters for SEO in a Small Marketing Team

    Mar 17, 20251h 4m

    SEO doesn’t have to be complicated. In this episode of Content Logistics , host Baylee Gunnell sits down with Joe Michalowski , Senior Marketing Advisor at Marketers in Demand, to break down the essentials of...

  • Content Logistics

    Why Open and Click Tracking No Longer Matters (And What to Do Instead)

    Feb 24, 202537 min

    Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting technologies have made open and click rates unreliable. In this episode of Content Logistics , host Baylee Gunnell sits down with...

  • Content Logistics

    Five Key Strategies for Making B2B Videos That Stand Out

    Feb 10, 202542 min

    In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge , Director of Jammy Digital, to discuss actionable strategies for creating impactful video content in the B2B space. Lyndsay...

  • Content Logistics

    Measuring the ROI of Your Podcast

    Jan 27, 202532 min

    On this episode of Content Logistics, Baylee Gunnell dives into the evolving role of podcasts with guest Tristan Pelligrino , co-founder of Marketers in Demand . Tristan challenges the traditional approach of measuring...

Recent guests

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