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Hosted by Carolyn Holzman · 🇺🇸 US · EN · 264 episodes
Established thought leaders with verified media credentials.
When I started marketing my own media publishing company, I discovered my true passion - SEO. SEO stands for "search engine optimization" and it's how websites and other digital properties are set up and presented to search engines like Google, Bing, Yahoo, Youtube and more - so that customers who do not KNOW a business or service by name, and when looking for a solution to the problem seemingly "stumble" across the perfect fit for them. My story starts at the point when I decided to offer the same energy and effort to help other businesses who I thought were like me and my own business.
Carolyn Holzman hosts Confessions of an SEO®, a business show with 264 episodes published.
Who would have thought that a tiny HTML file could lead to a diagnostic based on server logs? This week I share the latest fruit from the on-going site recovery that will soon be a case study on how to recover from a Hel
This week I share my latest breakthrough, the answer to a question that's been in the back of my mind. Why Do LLMs Require Symmetry - the 1:1 parity between html and paint? Turns out it has everything to do with security
When a site "gets in trouble with Google", they have a way of dealing with it. They stop crawling it. And to get "The Scheduler" of the crawling system to get that domain back in the crawl queue - you can't buy it off wi
The industry narrative is so clean, so emotionally satisfying: 'Look! HouseFresh is back on Page 1! Google is finally getting it right again! Real editorial merit and original testing actually win in the end!' Today, we
Are SEO gurus leading your brand straight into a computational trap? In this episode, Carolyn Holzman explores 'The GEO Paradox' to reveal why mass-automated content triggers permanent AI exclusion. Mentioned in the show
When an organic traffic graph plummets off a vertical cliff, the search industry always rushes to the same soft, narrative-driven explanations. They blame "quality updates," "AI content penalties," or the vague concept o
OK - We're going to get down on the discussion about the LLMs.txt files and WHY I do not use them or recommend to use them. I've got 4 technical reasons why. Plus I spend a little time on the AI Visibility Mastery 12-mon
You're not sure what AI wants - you optimize - do all the right SEO things and you can't get anywhere. There's a reason and its not what you think. Michael King's article on Agentic rag is an excellent write up on what h
The excitement is building for the outcome from this Core Update that started on May 21, 2026. And the data of the site performance in logs tells me everything I need to know. This week a little more about the newest Viz
Get ready because you're going to hear about things AND hear things that you probably never suspected or expected. Before you can know what temporary AI citations you come up for - you need to know if your content is eli
This week I hope you catch my drift that we need to stop optimizing for 'strings' and start anchoring for 'entities.' If you’re still bolding keywords to get clicks, you’re playing a game that ended in 2024. In less than
Well, get ready for some high level digital marketing blasphemy. You heard me right the first. We do need to write for the Machine First because if we don't, the People won't be able to find us. Last week's episode: http
This week is another cautionary tale because most of us don't have a 300 Million in ARR like ClickUp. https://vizzex.ai/the-clickup-seo-autopsy/ Last week's episode: https://www.confessionsofanseo.com/podcast/the-1-club-
This week I share about my testing VizzEx to see if it can recovery a site that was hit in the February 2026 spam update. But its actually a victim of the Compute Tax within the "information supply chain". I even get int
This week we're going to have that conversation - The Compute Tax imposed on your content by Gemini. Its not what you would think! Last week's episode: https://www.confessionsofanseo.com/podcast/parsing-the-parsing-of-ht
This week's episode is in response to a Search Off The Record, Episode #105. In it, Martin and Gary unpack how HTML parsing really works, why the HTML standard is so lenient and then...the wheels came off the wagon for m
This week's episode is basically with AI environments and search overlapping, we're now at a point where we need to go BEYOND indexation INTO Induction. Our content needs to rise above the consensus and showcase a Unique
If AI don't find a coherent site in the top 100 results, we're getting "average" answers. In this week's episode, I share a deep dive into AI's Autonomous Discovery Cycle . Its a wave we want to ride. Its not a hack, its
I know its not new news that Google isn't providing sources for their AI Search answers but that doesn't mean we should gloss over it. The European Publishers Council has filed a complaint says Google takes our private I
Got a question this week about how much of the success we're getting is the result of only on page SEO or backlinks. I got a lot clearer as the week progressed at to why I think the absolute best way to get backlinks is
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Confessions of an SEO® is hosted by Carolyn Holzman. The show is categorised under business and has published 264 episodes.
Confessions of an SEO® has published 264 episodes.
Confessions of an SEO® regularly covers business. It sits in the business category.
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