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Hosted by Edd Dawson · 🇺🇸 US · EN-GB · 361 episodes
Established thought leaders with verified media credentials.
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO? Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users. Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence. Brought to you by keywordspeopleuse.com
Edd Dawson hosts SEO Is Not That Hard, a business show with 361 episodes published.
Send us a text Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you rese
Send us a text Links still move the needle, but the way we earn them has changed. We pull together the best of our link building series and lay out a clear, low-risk path to stronger rankings and lasting authority. No gi
Send us a text Want links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in front of the right people, then letting trust and timing do the heavy liftin
Send us a text Want links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority, and AI-era citations. Instead of waiting for links, we create reasons f
Send us a text If your backlink comes with a receipt, it’s probably a liability. We break down the crucial difference between buying placements and earning genuine editorial links, tracing the story from PageRank to Peng
Send us a text What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnet
Send us a text Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them.
Send us a text Guest posting sounds harmless: write for a reputable site, add a link, meet a new audience. But when that link is part of the deal—and it passes PageRank—you could be stepping straight into “unnatural link
Send us a text Want links that don’t vanish with the next algorithm update? We dive into digital PR and show how to earn authoritative coverage that boosts rankings, brand searches, and even AI search citations. Instead
Send us a text Want links that arrive without endless cold emails or paid placements? We make the case for building interactive tools that solve real problems, create a defensible moat, and keep earning citations for yea
Send us a text Ever wondered why PBNs still tempt smart SEOs? We pull back the curtain on private blog networks—how they’re built on expired domains, why they deliver short bursts of rankings, and where the true costs an
Send us a text Want search visibility that survives the next update and shows up in AI answers? We dive straight into the real calculus of link building: what still works, what crumbles under scrutiny, and how to build a
Send us a text What if your site could be read like a map of meaning instead of a pile of keywords? Edd walks through a complete reframe of SEO around entities — the people, organisations, products, places, and ideas tha
Send us a text Authority doesn’t live on your site alone—it’s earned in public, where other trusted names choose to cite, invite, and stand beside you. We wrap our entities series by moving beyond links-as-votes and into
Send us a text Search is quietly rewiring how people find answers, and the biggest shift isn’t on the results page—it’s inside the models that compose those answers. We dig into a practical playbook for turning your cont
Send us a text Tool mentioned in the podcast: https://validator.schema.org/ Machines don’t reward guesses; they reward clarity. We walk through a practical, four‑step framework to make search engines and LLMs understand
Send us a text Ready to stop sprinkling keywords and start building authority that lasts? We take one neglected concept in your niche and turn it into a structured topic cluster that both readers and search engines recog
Send us a text The prompt mentioned in the episode is: You are an expert SEO analyst specializing in Natural Language Processing and entity-based optimization. I will provide you with the text from a competitor's webpage
Send us a text Search engines understand the world through entities, not just keywords, and that changes how we plan, write, and structure content. We take the entity conversation out of theory and into practice by build
Send us a text Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a source AIs can safely
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SEO Is Not That Hard is hosted by Edd Dawson. The show is categorised under business (marketing) and has published 361 episodes.
SEO Is Not That Hard has published 361 episodes.
SEO Is Not That Hard regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
SEO Is Not That Hard is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of SEO Is Not That Hard average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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