Oct 27, 202619 min
If you've ever lost a client you really wanted and thought, "Maybe I'm just bad at sales," this episode is for you. I hear this ALL the time, and listen, I get it. Selling felt pushy to me for a long time too. But you...
About this Podcast:
CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons from experts across marketing, mindset, and entrepreneurship to help you grow Whether you're a corporate marketer exploring the Fractional path, a new Fractional CMO figuring it all out, or a seasoned leader looking to scale and systematize your business, CMO School will give you the tools, insights, and confidence to create a career that gives you freedom, fulfillment, and flexibility—on your terms. New episodes drop weekly! Subscribe now and start building a marketing career that lights you up.
Pitch Analysis
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Contact path
Public web form
Booking probability
30%
Guest openness
Selective
80/100
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What is CMO School about?
CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them.
What has CMO School covered recently?
Recent episodes include "Why You're Not Closing Clients as a Fractional CMO (It's Not Your Price)" (27 October 2026, 19 minutes), "Growing Your Business as a Marketer: How to Build a Team Without the Overhead" (20 October 2026, 29 minutes), and "How to Become More Valuable as a Marketer in the Age of AI" (13 October 2026, 24 minutes).
How often does CMO School publish?
CMO School publishes roughly weekly, with episodes averaging 17 minutes.
How hard is it to get booked on CMO School?
Booking probability for CMO School is 30%, and the host is rated Selective on guests. CMO School requires a Pod Score of 80 or higher. CMO School's contact route on record: public web form.
Who should pitch CMO School?
The strongest fits for CMO School are Marketing, Advertising & PR and Business & Professional Training. CMO School has a business audience.
About the host
CMO School is a business podcast.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 20, 202629 min
At some point in your marketing business, you can't do all of the work yourself anymore. A client needs copy, or design, or paid ads, and now you have to decide who you trust enough to put in front of them. And that's...
- Oct 13, 202624 min
AI is getting better at doing the work marketers have been paid to do for years. And whether you’re a Fractional CMO, a strategist, a consultant, or working on a marketing team, I think there’s a question worth asking...
- Oct 6, 202632 min
There are WAY more ways to find Fractional CMO clients than you probably realize. I've personally used 12 different strategies to find clients over the years, which is exactly why I don't believe there is one "right"...
- Sep 29, 202613 min
One of the biggest unlocks in my Fractional CMO business was realizing I could make more money by selling LESS of my time. Because if every new client requires another 10, 15, or 20 hours of your week, there's...
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- Sep 22, 202619 min
You know those seasons where business (or life) just feels harder than it should? A few things haven't gone your way. You've lost some momentum. You're questioning decisions you normally feel confident about. And...
- Sep 15, 202621 min
Anyone can put together a deck full of marketing recommendations. Building a strategy that actually feels like it came from a really good CMO requires a completely different level of thinking. Over the years, I've...
Episode #61
Thinking About Becoming a Fractional CMO? 5 Fears About the Role (That Aren't Actually True)
Aug 18, 202616 minThinking about becoming a Fractional CMO but worried you'll be on Slack all day, stuck in back-to-back meetings, and responsible for absolutely everything? I hear these concerns from marketers all the time. And...
- Aug 11, 202625 min
What if you could leave your full-time job, work fewer hours, and nearly double your income - all while doing work you actually love? In this episode, I’m joined by Fractional CMO School alum Miranda Holland to talk...
- Aug 7, 202633 min
I think a lot of us have been there, - sitting in a job that looks amazing from the outside, the kind where people go "wow, you work THERE?" - and slowly realizing it's just not filling your cup anymore. That's exactly...
- Jul 28, 20269 min
I've watched smart, capable marketers and Fractional CMOs burn out, lose money, and start to wonder if the whole Fractional path was a mistake — all because they said yes to the wrong client. And I've done it myself...
- Jul 21, 20267 min
"Will the Fractional model actually work in MY niche?" — I get this question all the time. And it's the one that keeps people stuck: not starting, saying no to clients who'd be a great fit, or waiting to feel ready...
Episode #56
How I Structure My Contracts as a Fractional CMO (And Why I Make It Easy for Clients to Leave)
Jul 14, 20266 minContracts are probably one of the least exciting things we could possibly talk about, BUT I get so many questions from marketers making the leap into Fractional CMO work and feeling completely overwhelmed by the...
- Jul 7, 202612 min
The advice to "use AI to work faster" is great (I've cut my $15K client strategy build time nearly in HALF) but it’s really easy to get generic output if you’re not careful. That’s why I’m breaking down the exact...
- Jun 30, 202611 min
Here's something I've learned building this business: at a certain point, doing more of what's comfortable stops moving you toward what you actually want. And the most powerful thing you can do is get radically honest...
- Jun 23, 202613 min
Choosing a niche is one of the hardest decisions you'll make as a Fractional CMO. It determines what you charge, how sticky your retainers are, and how long it takes you to hit consistent six figures. In this episode...
- Jun 16, 202613 min
Quitting your corporate job too early is why so many new Fractionals undercharge, take on bad-fit clients just to pay the bills, and burn out 6 months in wondering if they made the right call. The advice to "just take...
- Jun 9, 202618 min
The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it. Every Fractional CMO will eventually land a client who doesn't have the right team...
- Jun 2, 20267 min
You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re experienced enough, this episode is for you. I’m...
- May 26, 20268 min
Posting on social media is one of the least effective easy to get clients as a Fractional CMO. I'm a huge believer in being visible online — but social media for lead generation is the SLOWEST and most exhausting route...
Recent guests
Recent guests on CMO School. Study who booked and why before you pitch.
H
Heather Chauvin
coach, TedX speaker, host of the Emotionally Uncomfortable Podcast, Emotionally Uncomfortable
C
Callan Faulkner
Effortless Business Boot Camp, Effortless Business Boot Camp
M
Mindi Huebner
certified Clinical Hypnotherapist, NLP Practitioner, creator of the 24 Karat Identity™, Crew Identity & Mindset Coach
M
Mandy McEwen
Founder of Mod Girl Marketing, ModGirl Marketing and Luminetics
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