Chris Cotton Weekly Blitz

Why should an experienced professional be paid less simply because they can solve a problem faster? In this episode of The Weekly Blitz, Chris Cotton explains why value should be based on expertise and results—not just...

Hope is powerful—but hope alone won’t fix your business. In this episode of The Weekly Blitz, Chris Cotton dedicates a direct and personal conversation to his friend and former client, Rich Young. Chris explains why...

What happens when a shop owner finally reaches their personal financial goals? In Episode 272 of The Weekly Blitz, Coach Chris Cotton challenges successful shop owners to reconnect with the deeper purpose behind their...

The E-Myth, Owner Dependence, and Coaching to Valuation What would happen to your auto repair shop if you stepped away for 30 days? In this episode of The Weekly Blitz, Coach Chris Cotton explores the lessons of Michael...

Your Coach Doesn’t Know Squat About Marketing Your auto repair shop business coach may be great at improving operations, financial performance, leadership, and profitability—but that doesn’t necessarily make them a...

Coaching to Valuation: What Is Your Shop Really Worth? You may believe you own a million-dollar shop—but would the financials support that number if a qualified buyer examined your business today? In this episode of The...

Podcast Description If you won't show up for yourself, why should anyone else? After four shop owners scheduled discovery calls and failed to show up in the same week, Coach Chris Cotton decided it was time for an...

Podcast Description Last week we discussed the purpose of answering the phone. This week we're taking the next step—how to coach service advisors after the call. Coach Chris Cotton shares the exact process he uses with...

Most service advisors think their job on the phone is to answer questions. They're wrong. In this episode, Coach Chris Cotton explains why the only objective of every incoming phone call is to secure the appointment and...

Build a Business Worth Owning... and Worth Buying What is your business actually worth? If you don't know the answer, you're not alone—but it's one of the most important questions every shop owner should be asking. In...

5 Lessons Every Shop Owner Should Steal from the Top 10% The 2026 PMA Benchmark Report is packed with data—but numbers only matter if you know how to apply them. In this episode, Coach Chris Cotton breaks down the five...

The latest PMA Benchmark Report confirmed something we've been teaching at AutoFix Coaching for years: the biggest problem facing most independent repair shops isn't labor rates, marketing, or even the technician...

<p>Many auto repair shop owners struggle with cash flow despite having decent sales and respectable margins.</p><p>Why?</p><p>Sometimes the answer isn't on the Income Statement.</p><p>In this Weekly Blitz episode, I...

<p>Want to know one of the fastest ways to determine if an auto repair shop is struggling?</p><p>Look at the parking lot.</p><p>If the same vehicles are sitting in the same spots for two weeks or longer, there is a good...

<p>Episode Overview</p><p>Technology is moving fast in the automotive repair industry — and that’s not a bad thing.</p><p>AI phone systems, automation tools, communication platforms, and workflow integrations all have...