China Tourism Decoded

In Episode 33 of China Tourism Tuesday ,  we sit down with Jane Carter and Qing Hui from China Outbound and  Inbound Travel Market (COITM), to unpack what’s happening on the ground  right now. With COITM...

In Episode 33 of China Tourism Tuesday , we sit down with Jane Carter and Qing Hui from China Outbound and Inbound Travel Market (COITM), to unpack what’s happening on the ground right now. With COITM kicking off soon...

In today’s episode of China Tourism Tuesday, we sit down with Charel van Dam, Marketing Director of the Netherlands Board of Tourism and Conventions (NBTC). We explore the past, present, and future of promoting European...

In today’s episode, we review the 2025 travel trends with our China travel trade and digital teams, sharing insider insights from the front lines of RedNote’s global expansion and predicting the next up-and-coming...

Episode 30 of China Tourism Tuesday sits down with Samuel Yu, Senior Marketing Executive for Seychelles Tourism in China, for a wide-ranging conversation on how destinations are navigating a fast-changing China outbound...

On this week’s episode, we’re diving into the big shifts shaping winter and Christmas travel for Chinese tourists. Russia has suddenly emerged as one of the hottest outbound destinations, even overtaking longtime...

In this week’s episode of China Tourism Tuesday (Episode 28), we take a close look at the World Travel Market in London and its implications for the China travel industry. We also discuss insights from CIIE in Shanghai...

On Episode 27, we’re taking a deep dive into the newly released numbers from the October Golden Week holidays, from outbound travel stats and destination rankings to how domestic travel patterns have evolved this year...

In this week’s episode, we sit down with Julia Louw, Acting Chief Tourism Officer at Wesgro, to discuss the Western Cape’s ambitious push to grow its footprint in the China market. Julia shares insights into how Cape...

In this episode, we reflect on the South Africa Tourism Roadshow that just concluded for China, as the China market remains flat from a volume perspective but shows continued growth in high-value spend. China-Thai...

Today, we chat with Harriet Owalla, a Kenyan travel journalist and African tourism expert. We dive into how Chinese tourism to Africa might unfold, and share our latest research showing East Africa’s travel brand on...

In today’s episode of China Tourism Tuesday (Ep. 23), we take you through some of the most important—and surprising—developments shaping outbound Chinese tourism right now. We look at: The Thailand–Cambodia border...

Today, we sit down with Johan van Schalkwyk of the Aquila Collection, to talk about China's rising interest in South African travel – and how South African brands can crack the China market, much like Aquila Collection...

Today, we speak to Philip van der Walt of African Travel Company (ATC), an Africa overland truck and camping adventure company that has found real traction in the China market. For those who thought the China market was...

How will Pokemon shape the trends of family travel? For  Episode 20 of China Tourism Tuesday, Michael and Charl sit down to talk  about the latest research in Chinese family travel, and the potential...