ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms is a business podcast hosted by Ali Kazmi & Bryce Whitwam, with 86 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ali Kazmi & Bryce Whitwam hosts ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms, a business show with 86 episodes published.

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  Episode #86

  China's Digital Marketing Revolution: From Foreign Brands to Guo Chao: Bryce Whitwam

  Aug 18, 202547 minS3

  Special treat this week!  We're sharing an interview Bryce made with Wenchi Yu on Perspectives. <br><br>Subscribe to Perspectives:  https://podcasts.apple.com/us/podcast/perspectives-with-wenchi-yu/id1793854395<br>Bryce on Linkedin:  https://www.linkedin.com/in/brycewhitwam/<br>Wenchi Yu on Linkedin:  https://www.linkedin.com/in/wenchi-yu-5099b04/<br><br>"Selling to China" Book:  https://a.co/d/g9SJEOk<br><br>Host Wenchi Yu speaks with Bryce Whitwam, a seasoned marketing professional with extensive experience in Asia, including 17 years in China, where he led major advertising agencies and founded his own. Bryce highlights the "seismic shift" in marke...

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  Episode #85

  Opening the Mailbox: Chinese Innovation, Chinese Dating Apps, Learning Chinese & Labubu

  Aug 4, 202539 minS3

  We bring back ShanghaiMailbox!   Thanks for your questions. Here are the questions you submitted that Ali and I answered on today's podcast. Enjoy!<br><br>1.  If you had your own money, what’s one Chinese startup or trend you’d invest in right now that most foreigners have never heard of?<br><br>2. Learning Mandarin used to be the rage, but now it’s less popular. With all the powerful apps and AI is it still worth learning a second language?<br><br>3. How do you think of online dating in China? That is, the online “Relationship-shopping” culture.<br><br>4. What differe...

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  Episode #84

  The Uncertain Future of the Agency Holdco Model with Mark Heap

  Jul 12, 202556 minS3

  Has agency consolidation begun to backfire?  The media agency is undergoing a massive transformation as holding companies consolidate their operations & rebrand around unified entities. What does this seismic shift mean for the future of the industry? Will the industry's current path lead to better outcomes or just more cost-cutting? Is this the independent agency's big moment?<br><br>Joining us is Mark Heap, Founder of Mark Heap Consulting. Mark advises businesses on growth strategy, organization transformation & leadership development. He's the former CEO of Mindshare in EMEA and Mediacom in APAC.  He spent 10 years in China from 2003 to 2013 serving roles at PH...

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  Episode #83

  Being an Innovative Leader in Today's New Reality with Nishta Mehta

  Jun 25, 202550 minS3

  China's business landscape in 2025 is unforgiving—consumer spending is down, competition is fiercer than ever, and companies face a brutal reality: adapt or die. The old playbooks aren't working, traditional marketing approaches are falling flat, and while everyone knows they need to change, most don't know what to do or how to do it. In this environment, the difference between companies that thrive and those that merely survive comes down to one thing: innovative leadership that can actually navigate the messy, uncomfortable process of transformation in real-time. Today, we're diving deep into what it takes to transition into your innovative su...

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  Episode #82

  The Dark Side of the China Media Business

  Jun 7, 202549 minS3

  Today's episode delves into a facet of the China media business that everyone is aware of, but few are willing to discuss. Media corruption was so prevalent in the early days of the digital industry in 2010 that it became a competitive advantage for some companies. We all knew that it was big, but how big?  We discovered this later, following the news about the GroupM scandal in 2023. Today's guest goes by the pseudonym "F. B." and is the author of the memoir, "Confessions of a Chinese American Swindler: My Rise, Fall, and Exile from the Cutthroat World of Chinese Advertising." T...

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