business
Hosted by Chain Social · business · EN
The marketing podcast that gives you an unfair advantage. The Chain Pod is hosted by the team behind Australia's leading all-female agency, Chain Social. Built for business owners and marketers who want what's working, not what's trending. Presented by CEO, Shelby Van Zwol and Digital Director, Adele Elliott, every episode is education-driven and packed with tangible takeaways - going deep with platform experts, brand founders, and industry leaders on the wins worth stealing and the misses worth learning from. These are the most honest marketing conversations happening in this country, and the missing link in your strategy.
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Contact path
Verified email
Booking probability
29%
Guest openness
Selective
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Signup to Generate a PitchThe marketing podcast that gives you an unfair advantage. The Chain Pod is hosted by the team behind Australia's leading all-female agency, Chain Social. Built for business owners and marketers who want what's working, not what's trending.
Chain Pod is hosted by Chain Social. The show has published 15 episodes to date.
Recent episodes include "We Spent A Week in the US & Their Consumers Behave Very Differently" (24 October 2026, 15 minutes), "Will AI Replace Your Agency? What We Learned in New York" (17 October 2026, 22 minutes), and "Spilling the Tea on the NYC Meta Agency Summit" (10 October 2026, 26 minutes).
Chain Pod publishes roughly weekly, with episodes averaging 30 minutes across 15 episodes.
Booking probability for Chain Pod is 29%, and the host is rated Selective on guests. Chain Pod requires a Pod Score of 80 or higher. Chain Pod's contact route on record: verified email.
The strongest fits for Chain Pod are Marketing, Advertising & PR. Chain Pod has a business audience.
Chain Social hosts Chain Pod, a business podcast with 15 episodes published.
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Chain Pod
The final instalment of our NYC takeover, and this one's the absolute tea. ☕ After a week in New York, Adele and Shelby share the culture shock: ads that feel like satire, 90-day agency contracts, and a US agency that...
Chain Pod
Welcome to episode two of our New York City takeover, recorded straight from the Meta Agency Summit. Adele and Shelby sat in a room full of agencies and walked out more optimistic than they walked in. They cover the...
Chain Pod
Welcome to our NYC mini series Meta invited Chain to New York for its Agency Summit, and we were one of only three Australian agencies there. The day after, Shelby and Adele sat down in an iconic New York studio to tell...
Chain Pod
If they didn't buy during your November sale, why would they buy the week after at full price? In our final Black Friday episode, Adele and Shelby unpack the post-sale hangover, and what to do when sales fall off a...
Chain Pod
Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on them (yes, your...
Chain Pod
If your Black Friday strategy starts in November, you're already behind. Adele breaks down the runway that actually decides your sale. September is for testing creative motivators, targeting, campaign types and bidding...
Chain Pod
Episode ten and we're going straight to the thing that decides your November — the offer. Adele spitfires every offer type we've seen work (and flop) across our client base: sitewide percentages, gift with purchase...
Chain Pod
So with peak season coming, Adele's in the hot seat for a mini episode. We reveal the winning creative on Meta, how many new ads you actually need each week, the 70/20/20 split and how to preheat creative so you're not...
Chain Pod
We sat down with Steff Anderson of Pinnacle Road, Chain Social's accountant of ten years, and the woman we send our clients to when they need someone realistic in the room. This one's for every e-comm founder heading...
Chain Pod
This week, Adele is joined by Amelia (aka Mims) Chain's Email & CRM weapon and the woman behind the email ecosystems doing 30%+ of revenue for our clients. She's across flows, segmentation, deliverability, loyalty, the...
Chain Pod
Adele has pulled in the one person who knows her brain better than anyone: Chain's Digital Team Lead, Aimee Smart. Eight years working side by side and still on the tools for six clients. If you want to know what's...
Chain Pod
Adele is joined in the studio by Phil De Winter, co-founder of Aussie intimates brand Nala. Together, they unpack how Nala scaled from $3k a month on Meta to a multi-million dollar e-commerce powerhouse, built an...
Chain Pod
Adele is in the hot seat. Shelby fires off the Meta tactics brands are still clinging to, and Adele calls each one IN or OUT for 2026, with the why behind every verdict. No digressing, straight into the good stuff. If...
Chain Pod
Our very first guest, and who better than an AI consultant? Shelby and Adele sit down with Daniela Valencia to make AI feel less overwhelming and a lot more useful for marketers, agencies and brand founders. The big...
Chain Pod
You can't advertise your way out of weak foundations. Period. In this (not-so-short) episode, Shelby and Adele get into the nitty gritty of what every e-commerce brand needs BEFORE you pour budget into paid. It all...
Chain Pod
<p>Welcome to the very first episode of the Chain Social podcast!</p> <p>We are kicking off the series by stripping back the glossy facade of digital marketing and giving you an honest look at who we are, how we got...
Recent guests on Chain Pod. Study who booked and why before you pitch.
Pinnacle Road
Chain
Nala
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