Central Valley Roots
If Clovis is "A Way of Life," what exactly does that mean?
Oct 30, 20262 min
We track down the origins of the city's "Way of Life" slogan, and learn who coined the phrase back in 1970.
About this Podcast:
KVPR's Central Valley Roots explores the history, people and places of Central California. Discover something new about our region, past and present, with each episode. From Fresno and Bakersfield, to Visalia and Merced, the Central Valley is full of rich stories that make the place we call home special. Send us your question about local history or places to roots@kvpr.org and we might answer it in a future episode. Hear the series on the radio weekdays at 5:06 a.m., 7:42 a.m., 9:04 a.m. and 5:32 p.m. or listen to our podcast.
Pitch Analysis
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Contact path
Verified email
Booking probability
30%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about Central Valley Roots
What is Central Valley Roots about?
KVPR's Central Valley Roots explores the history, people and places of Central California. Discover something new about our region, past and present, with each episode. From Fresno and Bakersfield, to Visalia and Merced, the Central Valley is full of rich stories that make the place we call home special.
What has Central Valley Roots covered recently?
Recent episodes include "If Clovis is "A Way of Life," what exactly does that mean?" (30 October 2026, 2 minutes), "Fresno's foremost founding father: Anthony Easterby" (29 October 2026, 2 minutes), and "The curious case of Fresno State's search for a new campus" (28 October 2026, 2 minutes).
How often does Central Valley Roots publish?
Central Valley Roots publishes roughly daily, with episodes averaging 2 minutes.
How hard is it to get booked on Central Valley Roots?
Booking probability for Central Valley Roots is 30%, and the host is rated Selective on guests. Central Valley Roots requires a Pod Score of 80 or higher. Central Valley Roots's contact route on record: verified email.
Who should pitch Central Valley Roots?
The strongest fits for Central Valley Roots are Museums, Zoos & Historic Sites. Central Valley Roots has a history audience.
About the host
Central Valley Roots is a history podcast.
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Recent episodes
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Central Valley Roots
Fresno's foremost founding father: Anthony Easterby
Oct 29, 20262 minAnthony Easterby's farm proved the potential of irrigated agriculture and led the Central Pacific Railroad to found the new town of Fresno nearby.
Central Valley Roots
The curious case of Fresno State's search for a new campus
Oct 28, 20262 minAfter World War II, leaders agreed Fresno State needed to move to a new campus. But where to build it proved to be a big problem.
Central Valley Roots
The birth of CSU Bakersfield
Oct 27, 20262 minWhen state leaders decided to build a new state college in Kern County, they evaluated sites all over the county.
Central Valley Roots
From Green Bush Spring to Fresno Station: The birth of a new town
Oct 26, 2026—The Fresno plain was a harsh, nearly featureless landscape in the 1860s. But one site stood out: a large green bush near what is today downtown Fresno.
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Central Valley Roots
Royal Porter Putnam and the birth of Porterville
Jul 9, 20261 minNestled close the Sierra foothills in Tulare County, Porterville began as a ferry crossing on the Tule River.
Central Valley Roots
Fresno's Maynard Dixon: A pioneering artist of the American West
Jul 8, 20261 minDixon's landscape paintings ranged in styles from impressionism to angular modernism, all while capturing the beauty of the Southwestern landscape.
Central Valley Roots
A man-made landmark in Yosemite: The Ahwahnee Hotel
Jul 7, 20261 minThe grand hotel has been a Yosemite Valley icon since 1927, and has hosted presidents and royalty.
Central Valley Roots
Two Fresno-area musicians who had counterculture rock hits in the 1960s: Barry McGuire and Terry Talbot
Jul 6, 20262 minBarry McGuire and Terry Talbot had their own big hits during the anti-war movement, before they both moved to Fresno and shifted their careers into worship music.
Central Valley Roots
Fresno's Duncan Ceramics Building: a colorful landmark for over 50 years
Jul 3, 20262 minFresno-area artist Stan Bitters designed the collection of glazed ceramic reliefs starting in 1969.
Central Valley Roots
The history behind Fresno's Fig Garden Village shopping center
Jul 2, 20261 minFig Garden Village was built in the "Town and County" style in the 1950s using reclaimed timbers, bricks and an eclectic design that has made it popular for close to 70 years.
Central Valley Roots
The Mariposa County gold country town with Latino roots: Hornitos
Jul 1, 20261 minThis gold country town was built around a central plaza, in the Mexican tradition.
Central Valley Roots
Tulare's Mefford Field & historic B-17 Flying Fortress
Jun 30, 20261 minCountless pilots trained at Mefford Field during World War II, and a vintage B-17 nearby is a popular roadside attraction on Highway 99.
Central Valley Roots
Downtown Fresno's Farmer's Market Shopping Center, gone but not forgotten
Jun 29, 20261 minPatterned after LA's Original Farmer's Market, it was a Fresno landmark from the 1940s through the 1990s.
Central Valley Roots
The story of Fresno's Tower District
Jun 28, 20262 minThe neighborhood is much older than its namesake theater, which was built in 1939 in Fresno's first "streetcar suburb."
Central Valley Roots
The craftsman-style bungalows of the Central Valley
Jun 27, 20261 minLook in older parts of Fresno, Bakersfield and other cities, and you're likely to find a Craftsman-style bungalow.
Central Valley Roots
1953: When Fresno workers rebuilt America's top fighter jet
Jun 26, 20261 minNorth American Aviation established a plant at the Fresno Air Terminal to rebuild F-86 Sabrejets returning from the Korean War for the U.S. Air Force.
Central Valley Roots
Bakersfield's iconic Sill Building: A downtown landmark since 1940
Jun 25, 20261 minThe Streamline Moderne-style building was built in 1940, and once housed a giant neon Coca-Cola sign on its roof.
Central Valley Roots
Bakersfield's iconic Sill Building: A downtown landmark since 1940
Jun 25, 20261 minS0The Streamline Moderne-style building was built in 1940, and once housed a giant neon Coca-Cola sign on its roof.
Central Valley Roots
Merced County's historic town of Snelling
Jun 24, 20261 minThe historic courthouse in Snelling is the oldest in Merced County.
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