Can You Make It Pretty?

Marcom and PR is an industry full of creatives, and District 6 member David Steiman – who worked in the film industry before winding up at Pasadena City College in California – talks about his path to marketing...

How can managers keep small teams engaged? How can they help staff avoid burnout? Dana Shaffer, senior creative manager for Purell, chats about leading small teams, plus how to oversee a major marketing plan pivot. This...

The College of Lake County in Illinois won Best in Show at the 2023 Paragon Awards with “The Path to Better Care,” a graphic novel that promotes CLC’s healthcare programs. Marketing analyst Jessey Prugh and graphic...

Dr. Keith Curry, president and CEO of Compton College in California, discusses why DEI is everyone's job on campus, how to work with employees who don't want to take on the task -- and why it was so great for students...

Lisé Freking oversees the marcom staffs at two different Minnesota colleges: Dakota County Technical College and Inver Hills Community College. She's also NCMPR's 2024 national Rising Star of the Year. Lisé shares...

St. Philip's College in Texas is the nation's only Historically Black College and Hispanic-Serving Institute. Adrian Jackson, St. Philip's director of marketing and strategic communications, shares how the college stays...

Virginia Moreland has been with Tennessee Board of Regents – The College System of Tennessee since 2012, and she attended her first NCMPR national conference the following year, in New Orleans. In 2025, the conference...

One way Rowan College at Burlington County (RCBC) in New Jersey is keeping employees engaged and boosting morale is through its annual report. It’s an important document, but not always the snazziest. Greg Volpe—RCBC’s...

Community colleges are full of great stories that represent a diverse student body. How can the college's marcom team find those stories? How can they tell those stories without falling back on tokenism, tropes or...

Chelsea Hayes is the marketing communication specialist at New Mexico State University Alamogordo, and she's a staff of one. She shares her tips for small teams, including how to set boundaries and advocate for more...

Three topics that come up A LOT in marketing, especially at community colleges: Too many boring meetings. Dealing with clients who think they're marketers. How to handle creative burnout. Chris and Jenny Schell are the...

Four NCMPR president emeriti, who have a combined 103 years of marketing and communications experience at community colleges, discuss how they stay excited about the job, how to beat imposture syndrome, how marketing...

Saddleback College wanted to launch a targeted digital marketing campaign, and it wanted to ensure it got the details and audience right. As an HSI – Hispanic-Serving Institution – the California college needed to speak...

How can you get the most bang for your budgeting buck with your vendors? And build the best relationship so you're not stuck in the awkward position of having to break ties with your vendor? With experience on both...

In college, Fiona Lytle thought she was going to be a dentist. Like so many community college marketers, though, her path changed. Today, Lytle is the chief communications officer and legislative liaison at the Colorado...