business
Hosted by Jory Caulkins · business · EN
Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.Our goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.
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Contact path
Verified email
Booking probability
20%
Guest openness
Selective
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Signup to Generate a PitchBuilt to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish.
Built to Outlast is hosted by Jory Caulkins. The show has published 20 episodes to date.
Recent episodes include "Brandon Coleman, Immerse, contribute, uplift" (13 February 2025, 80 minutes), "Jonathan Chan - I'm Lovin' (Gr)it" (19 December 2024, 65 minutes), and "Matt Hale, Good Plans and Good Partnerships" (19 September 2024, 66 minutes).
Built to Outlast publishes roughly monthly, with episodes averaging 61 minutes across 20 episodes.
Booking probability for Built to Outlast is 20%, and the host is rated Selective on guests. Built to Outlast requires a Pod Score of 80 or higher. Built to Outlast's contact route on record: verified email.
The strongest fits for Built to Outlast are Business & Management Consulting. Built to Outlast has a business audience.
Jory Caulkins hosts Built to Outlast, a business podcast with 20 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Built to Outlast
<p>Brandon is the CEO of Cotton Patch Cafe, a Texas-based American restaurant chain. We discuss how growing up in the dual worlds of creative marketing thinking and restaurants helped lay the groundwork for his...
Built to Outlast
<p>Jonathan is the Founder of Arch Fellow LLC and the youngest first-generation Asian American owner / operator of McDonald’s in the US. We discuss how growing up in a household that valued certainty and the traditional...
Built to Outlast
<p>Matt is the Co-Founder and President of Apex Dental Partners, a dental support organization he and his partner David built from 0 to 45+ locations. We discuss how growing up in a household that provided him a front...
Built to Outlast
<p>John is the co-founder of The Marsh Collective, which stewards over $1.5B of real estate in 12 small American towns. John shares the ups and downs of his journey as an entrepreneur from a young age, and discusses...
Built to Outlast
<p>Sumit is the Founder and CEO of Cancer Check Labs, a biotechnology company using patented filtration technology to revolutionize cancer screening and outcomes. After 14 years of development, Cancer Check Labs...
Built to Outlast
<p>Matt is a co-founder of SportRecruits, a technology platform focused on empowering student-athletes to pursue their dreams. Matt shares his journey from lemonade stand organizer to dedicated caddy to college athlete...
<p>Carl is a co-founder of the well-known private equity firm Berkshire Partners, which currently has over $16B in assets under management. Additionally, Carl is a co-founder of the High Meadows Foundation with his wife...
<p>Tom is the CEO of Surplus City, a leading supplier of HVAC equipment and replacement parts at great prices. Tom shares his journey growing up with young parents in a hardworking household, and how the sacrifice and...
<p>Matt is the Founder of Endless, a technology business focused on using technology to build a more empowered generation of children throughout the world. Matt shares his journey growing up immersed in a wide range of...
Built to Outlast
<p>Mada is the co-founder of Branch, a leading deep-linking and mobile attribution company most recently valued at $4B in their Series F financing. Mada shares her journey from growing up in communist Romania to...
<p>Dan is the Founder and President of DPO & Co, a consulting and investing firm focused on small to mid-sized private companies in the US. Dan shares his journey from a large, tight-knit family in Chicago to the...
<p>Matt is the CEO of OT Growth Partners, a franchisee of over 60 Orange Theory locations throughout the US. Prior to this he was the CEO of Quality Restaurant Group which he grew from 0 to 350+ quick service restaurant...
<p>Wyatt is the founder and CEO of UpSmith, a technology company on a mission to combat America’s skilled worker crisis. Wyatt grew up on a farm in Alabama, where he learned to value and celebrate hard work. We trace...
Episode #7
<p>Irina is the former CEO of CareerBuilder, a leading global, end-to-end human capital solutions company. Irina’s family came to this country as refugees from Ukraine with $270 in the 1980s, and she (and they) have...
<p>David is the co-founder and co-host of the popular podcast Acquired. We discuss growing up as an only child with entrepreneurial parents, and how this influenced his transition from a traditional career path to...
<p>Jay is the cofounder and recent CEO of AllRec Awards, a leading wholesale manufacturer of letterman jackets and patches largely to high schools in the Southeastern US. Jay’s family has been in the business for 3...
<p>Gabriel and Nelly are cofounders of Rent-2-Own Trailers, one of the leading manufacturers of customized food trailers in the US. Gabriel and Nelly share their entrepreneurial journeys from Nicaragua and Mexico to the...
<p>Craig is the CEO of Buff City Soap and the former COO of TopGolf. Through his experiences both personally and professionally, we explore what inspirational leadership looks like, how that is enabled by very...
<p>Luke is the founder and CEO of Training Mate, a line of gyms in the US and Australia with a unique approach to fitness and the experience they provide their customers. Luke is also a well known celebrity trainer and...
<p>Karen is the founder and CEO of Rebel Athletic, a force in the apparel and competitive cheerleading universe which has become well known through the popular Netflix series Cheer. Karen is a first-generation Chinese...
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