Hosted by Unknown Host · 🇺🇸 US · EN-US · 22 episodes
Established thought leaders with verified media credentials.
Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
Unknown Host hosts BRITE Ideas, a business show with 22 episodes published.
In this episode of the BRITE Ideas podcast, the Brand Center’s faculty director, Prof. Bernd Schmitt, interviews David Aaker (Vice-Chair of Prophet) one of the seminal thinkers on brand management within both academia an
On Episode 21 of BRITE Ideas, JP and Matt interview Joel Beckerman, Founder and Chief Creative Officer of Made Music Studio. As Joel notes early in the episode, humans are hard wired to connect to music and it “imparts e
On Episode 20 of BRITE Ideas, JP and Matt interview Kabir Ahuja '03SEAS '08BUS (Senior Partner, McKinsey and Co.) and Eric Sherman '20SPS (Knowledge Expert, McKinsey and Co.). The conversation delved into a wide range of
On Episode 19 of the BRITE Ideas podcast, Matt speaks with Eric Siegel '93SEAS '95GSAS '95SEAS '98GSAS '98SEAS (ah, the multiple degrees that accumulate during a custom-designed PhD effort), former faculty at Columbia Un
On Episode 18 of BRITE Ideas, JP and Matt speak with Andrew Winston '99 (author, "Net Positive" and "Green to Gold") about the challenges and opportunities for business and society to tackle climate change. Challenged by
On episode 17 of the BRITE Ideas podcast, JP and Matt speak with Allen Adamson (Co-founder of Metaforce; author of Seeing the How ) and Amy Fuller (board director and former Chief Marketing and Communications Officer of
In this episode of the BRITE Ideas podcast, JP and Matt speak with Kaaren Hanson (Chief Design Officer, Consumer and Community Banking, JPMorgan Chase) who shares her insights and actions of a systems-thinking approach t
On Episode 15 of the BRITE Ideas podcast, Matt and JP spoke with Leland Maschmeyer and Brian Collins, co-founders (and CEO and CCO respectively) of COLLINS. The pair dive deeply into the necessity of uniting business mod
In Ep. 14 of BRITE Ideas, JP and Matt speak with Helen Edwards (Co-founder, Passionbrands) on her latest book From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There Fir
On this Episode of the BRITE Ideas podcast, JP and Matt interview Marissa Freeman (CMO, Union Square Hospitality Group) who discusses the unique customer experience Danny Meyer created first with Union Square Café and wh
In BRITE Ideas Ep. 12, JP and Matt speak with Lynne Biggar '90 (senior advisor, Boston Consulting Group; board member, Voya Financial) about the crucial need to link together marketing and business goals with both short-
On this Episode of the BRITE Ideas podcast, Matt and JP speak with Kim Miller ’08, Chief Marketing Officer of The Economist Group [NOTE: Kim left her role between recording this interview and posting it]. Kim talks about
In this episode of BRITE Ideas, Matt and JP speak with David Rubin (Chief Marketing and Communications Officer, The New York Times Company) about his passion as a marketer to "turn the mundane into the magical." He ackno
In this episode of BRITE Ideas, Matt and JP speak with Connor Wilson '15 (co-founder and executive chairman, Thursday Boot Company) about his journey building a direct-to-consumer brand. From recognizing a personal need
On this episode of BRITE Ideas, Matt and JP speak with Amy Binder '94 (Founder and CEO, R|F Binder) about the power of communications to solve business problems. Amy highlights the dire need to bridge the gap between the
On this episode of BRITE Ideas, JP and Matt speak with Dilhan Fernando (CEO, Dilmah Tea) and Malik Fernando (Managing Director, Resplendent Ceylon) about the creation and growth of the first owned and operated tea compan
In this BRITE Ideas episode, JP and Matt speak with Maria Thomas who currently serves in a variety of senior advisory and board roles (Redesign Health, Duos, Pew Research Center) . Her career spans stints in the early ye
In this BRITE Ideas episode, JP and Matt speak with Scott Goodson (Founder and CEO, Strawberry Frog) and Chip Walker (Chief Strategy Officer, Strawberry Frog) about their book Activate Brand Purpose: How to Harness the P
Matt and JP speak with David Placek (Founder and President, Lexicon) about what goes into creating effective brand names. Drawn from the efforts to craft brand names like Sonos, Impossible Foods, Swiffer, and Blackberry,
On episode 3, JP and Matt interview John Goodwin (then-CEO, LEGO Foundation) and Kevin Frey (just-departed-CEO, Right to Play) about the relationships between brands, foundations, and social impact organizations. They sh
David Aaker
The Father of Modern Branding · Prophet
1 appearance on this show
Eric Siegel
author of The AI Playbook, founder of Machine Learning Week · Gooder AI
1 appearance on this show
Andrew Winston
'99 · Winston Eco-Strategies LLC
1 appearance on this show
Allen Adamson
Metaforce
1 appearance on this show
Helen Edwards
International Author, Mentor, Coach, Yoga Retreat Leader, Podcaster, Speaker · Artificiality Institute
1 appearance on this show
David Rubin
Chief Marketing Officer · New York Times Co.
1 appearance on this show
Maria Thomas
former CEO, Etsy · Music Workshop Company
1 appearance on this show
Kim Miller ’08
The Economist Group
1 appearance on this show
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
BRITE Ideas has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
BRITE Ideas is hosted by Unknown Host. The show is categorised under business and has published 22 episodes.
BRITE Ideas has published 22 episodes.
BRITE Ideas regularly covers business. It sits in the business category.
BRITE Ideas is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
BRITE Ideas hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of BRITE Ideas average 46 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates BRITE Ideas's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 10 days ago.
