business
Hosted by Kirsty Carlson & Livia Brown · business · EN-US
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
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Contact path
Public web form
Booking probability
32%
Guest openness
Selective
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Signup to Generate a PitchA Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Beyond The Billboard is hosted by Kirsty Carlson & Livia Brown. The show has published 75 episodes to date.
Recent episodes include "The Power of Static and Digital OOH with Samy Naidu" (29 October 2026, 36 minutes), "Nedbank: A Client's Point of View of OOH with Samu Makhathini" (22 October 2026, 22 minutes), and "OOH's Role in the Modern Media Mix with Bianca Sidelsky" (8 October 2026, 33 minutes).
Beyond The Billboard publishes roughly every two weeks, with episodes averaging 31 minutes across 75 episodes.
Booking probability for Beyond The Billboard is 32%, and the host is rated Selective on guests. Beyond The Billboard requires a Pod Score of 80 or higher. Beyond The Billboard's contact route on record: public web form.
The strongest fits for Beyond The Billboard are Marketing, Advertising & PR. Beyond The Billboard has a business audience.
Kirsty Carlson & Livia Brown hosts Beyond The Billboard, a business podcast with 75 episodes published.
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Episode #24
Static or Digital OOH? How do you strike the right balance, and is there even a perfect split? In this episode of Beyond the Billboard, we sit down with Executive Director at Provantage, Samy Naidu, to unpack the power...
Episode #23
We sit down with Samu Makhathini, Head of Group Media at Nedbank to explore the role OOH plays in their media mix. From building brand awareness and connecting with consumers to measuring effectiveness and demonstrating...
Episode #22
In this episode we sit down with Bianca Sidelsky, Group Strategy and Innovation Director at PHD, to explore what earns OOH a place in a brand’s media strategy. From building awareness and credibility to working...
Episode #20
In a rapidly changing media landscape, where does OOH fit and what makes it such a powerful part of the mix? In this episode, we sit down with Richard Lord to unpack how the media landscape is evolving, the role OOH...
Episode #19
In this episode chat with Phil Blondé, the creative mind behind OOH of the Day, about what makes great OOH impossible to ignore. Phil shares how his passion for the medium turned into a global source of creative...
Episode #18
Shopping malls bring brands closer to consumers when they are actively browsing, engaging and making purchase decisions. In this episode, we speak with John Faia, Director of Mall Ads and General Manager of Street...
Episode #17
What does OOH media look like from the client's perspective? In this episode, Bridget Harpur, the Marketing Manager at Volkswagen Group, South Africa, shares her insights on how brands approach OOH, what they value most...
Episode #16
What does it take for brands to succeed in Ghana's OOH media market? In this episode, we sit down with Taniya Mondal, Managing Director at Optimal OMD, to explore the unique dynamics shaping one of Africa's most...
Episode #15
The OOH industry is evolving rapidly, but with growth comes new challenges. In this episode we sit down with Peter Lindstrom to unpack the realities shaping OOH today; from market fragmentation and media owner...
Episode #14
Fresh from the World Out of Home Organization (WOO) Global Congress 2026 in London, we sit down with WOO President Tom Goddard and Jacques Du Preez Founder and CEO at Provantage to unpack the biggest conversations...
Episode #13
<p>We welcome fellow podcast host Pat Mahlangu from Pat on Brands; the first time we’ve had another podcast host join us on the show.</p><p>As Pat on Brands celebrates its 10-year milestone, we unpack some of the...
Episode #12
<p>We dive into the evolving world of OOH media with industry expert Erik Warburg from Outdoor Auditors. Fresh from his latest State of OOH report from February 2026, Erik shares his optimistic perspective on the...
Episode #11
<p>Step inside the client mindset in this episode as we sit down with Teniel Nelson from Beiersdorf to unpack OOH from a client point of view.</p><p>From what truly captures attention in the real world to how OOH fits...
Episode #10
<p>This sponsor episode features Jason Steyn, Sales Director at Network X, as we explore how the Streets are Speaking through OOH. From audience behaviour to the power of location, we unpack how real-world environments...
Episode #9
<p>OOH has always been a powerful channel for reach, but how do we move beyond scale to prove real impact?</p><p>In this episode, we’re joined by Saiesh Ajudhiya, Head of Media, Creative & Innovation from Kantar South...
Episode #8
<p>In this episode, we’re joined by Nivasha Pillay to explore how brands can truly unlock impact by connecting OOH, digital, and social channels. From building consistent messaging across platforms to using context to...
Episode #7
<p>In this episode, we sit down with Calvin Collett from Melon Mobile to unpack OOH from a client’s perspective. From the initial thinking and strategy to execution and impact, Calvin shares an honest, behind-the-scenes...
Episode #6
<p>Taxi ranks, train stations and bus corridors aren’t just transit points; they’re high-energy community hubs that connect brands to true mass audiences every single day. </p><p>We explore the scale of South Africa’s...
Episode #5
<p>We sit down with Trish Guilford, General Manager at the OMC, to unpack The Year Ahead for ROAD 2.0.</p><p>With ROAD 2.0 now firmly established in market, we explore how the data landscape is evolving from expanded...
Episode #4
<p>In this episode we sit down with Robert Notrica, Client Partner at WPP Media to unpack what it really takes to drive meaningful impact through OOH.</p><p>From the evolving role of OOH in the media mix to the...
Recent guests on Beyond The Billboard. Study who booked and why before you pitch.
Street Network
Volkswagen Group, South Africa
Optimal OMD
Provantage
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