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Hosted by Matt Ortlieb & Olivia McKerrow · 🇺🇸 US · EN-CA · 19 episodes
Established thought leaders with verified media credentials.
A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.
Matt Ortlieb & Olivia McKerrow hosts More than the Brand, a business show with 19 episodes published.
What does it actually take to keep a business running in the same location for 25 years? In this episode, we sit down with Michael Zennedin, co-owner of Bilal O'Hair Artistry, to talk about the realities of building a lo
We've been heads-down the last couple weeks, and there's a few lessons in it. From upgrading how we shoot, to what happens when you take your content somewhere new, to how we planned content around a single event so it k
Most businesses are creating content for everyone — and reaching no one. In this episode, we break down why knowing your ideal customer isn't just a marketing buzzword, it's the thing that determines whether your content
In this episode, we're pulling back the curtain on two recent client projects and breaking down the strategy we come back to again and again: pinned posts. We walk through our content session with F45 Belmont and how we
You've thought about showing up more online. Posting more, talking to the camera, letting people see what you're actually building. But every time you go to do it, something stops you. In this episode, we're talking dire
Most businesses know they need content — but hiring the wrong person (or the wrong type of person) sets you back further than doing nothing at all. We break down the real difference between a social media manager, a stra
Wearing too many hats, no budget for a content team, can't stay consistent, and still stuck under 400 views? In this episode, Matt and Liv break down the most common pain points they hear from business owners every day —
You know you need better content — but better looking isn't always better performing. In this episode, Matt and Liv break down the framework they use with every client: how to identify what your content actually needs to
We've had 10 incredible conversations since launching More Than The Brand — and for episode 11, we're doing something different. Matt and Liv sit down to reflect on every guest episode so far: what stood out, what surpri
For episode 10, Matt and Liv sit down with Hamilton-based photographer and filmmaker Owen Mert for an honest conversation about the disconnect that lives at the heart of most small business content. Clients want viral. T
This week we're doing something a little different — our guest is Olivia's sister Quinn, an art director and creative director with over five years of experience building brands from the ground up. From planning full pho
Ariele (aka Babi on the Run) walked into this episode fresh off 4.3 million views, a 31.5km run from Waterloo to Guelph in support of colon cancer awareness, and a news segment — all in the same month. But what's more in
Jackie Warmington didn't take a traditional path to becoming COO of Den 1880 — she found the role through a chance conversation after a failed job interview. In this episode, we sit down with Jackie to talk about buildin
Lisa has been doing hair for seven years — but her business didn't really take off until she stopped posting just hair photos and started letting people in. In this episode, Lisa talks with Matt and Olivia about building
In episode 5, we sit down with Kristin Carnegie to talk about the real role content plays in building a business from the ground up. From growing her personal brand to launching Mondays in Waterloo, Kristin shares how au
Episode four is a deep dive into content creation, strategy, and what it really looks like to build something through consistent storytelling. This conversation explores how content evolves over time, from early experime
In this episode, we sit down with Cassidy Clemmer to talk about the real side of building a creative career and why consistency matters more than chasing perfect content. From photography school to brand campaigns, Cass
Dallas Kipfer has lived every side of the game. Three-time Team Canada alumni, long-time coach, and someone who’s spent years right in the middle of high-level softball. In this episode, Dallas walks through his path fro
An unfiltered first conversation. We talk about why Club 60 almost stayed an idea, what it actually takes to build an online platform from scratch, and the real decisions behind branding, content, and going all in. From
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More than the Brand is hosted by Matt Ortlieb & Olivia McKerrow. The show is categorised under business (marketing) and has published 19 episodes.
More than the Brand has published 19 episodes.
More than the Brand regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
More than the Brand is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
More than the Brand hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of More than the Brand average 34 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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