More than the Brand

September rolls around and most businesses go quiet — right when they should be doing the opposite. This one's about building a content bank before the slow season hits, why the holidays need 4-6 weeks of lead time...

If you're a local business owner who's been putting off content, this one's for you. We're getting into the real reasons brands stay stuck: no time, no clue where to start, burned before, or just not seeing how it...

What does it actually take to keep a business running in the same location for 25 years? In this episode, we sit down with Michael Zennedin, co-owner of Bilal O'Hair Artistry, to talk about the realities of building a...

We've been heads-down the last couple weeks, and there's a few lessons in it. From upgrading how we shoot, to what happens when you take your content somewhere new, to how we planned content around a single event so it...

Most businesses are creating content for everyone — and reaching no one. In this episode, we break down why knowing your ideal customer isn't just a marketing buzzword, it's the thing that determines whether your...

<p>In this episode, we're pulling back the curtain on two recent client projects and breaking down the strategy we come back to again and again: pinned posts.</p><p>We walk through our content session with F45 Belmont...

<p>You've thought about showing up more online. Posting more, talking to the camera, letting people see what you're actually building. But every time you go to do it, something stops you.</p><p>In this episode, we're...

<p>Most businesses know they need content — but hiring the wrong person (or the wrong type of person) sets you back further than doing nothing at all. </p><p>We break down the real difference between a social media...

<p>Wearing too many hats, no budget for a content team, can't stay consistent, and still stuck under 400 views? In this episode, Matt and Liv break down the most common pain points they hear from business owners every...

<p>You know you need better content — but better looking isn't always better performing. In this episode, Matt and Liv break down the framework they use with every client: how to identify what your content actually...

<p>We've had 10 incredible conversations since launching More Than The Brand — and for episode 11, we're doing something different. Matt and Liv sit down to reflect on every guest episode so far: what stood out, what...

<p>For episode 10, Matt and Liv sit down with Hamilton-based photographer and filmmaker Owen Mert for an honest conversation about the disconnect that lives at the heart of most small business content. </p><p>Clients...

<p>This week we're doing something a little different — our guest is Olivia's sister Quinn, an art director and creative director with over five years of experience building brands from the ground up. </p><p>From...

<p>Ariele (aka Babi on the Run) walked into this episode fresh off 4.3 million views, a 31.5km run from Waterloo to Guelph in support of colon cancer awareness, and a news segment — all in the same month. But what's...

<p>Jackie Warmington didn't take a traditional path to becoming COO of Den 1880 — she found the role through a chance conversation after a failed job interview. In this episode, we sit down with Jackie to talk about...