Behind the Surface

<p>It’s pretty obvious that we wouldn’t be in business if we didn’t know how to sell countertops. The question is: How many of us know how to maximize the profit we get from each sale? In this episode, Geoffrey Gran of...

<p>When the economy gets shaky, consumers tend to spend less overall, and they look for more bargains when they do spend. If this is always true, then how do we explain how Apple generated $3B in iPad sales in 90 days...

<p>The recession is on everyone’s minds:</p> Will we have one, or won’t we? How long will it last? Will we have a soft landing or a hard one? <p>In uncertain times like these, it is more imperative than ever before to...

<p>Tune in to this episode of Behind the Surface as two experts from CaraGreen, a trusted source for healthier alternatives to conventional building materials, address mindful materials and sustainable products. This...

<p>In today’s uncertain times, it’s more important than ever to have a strong sales pipeline that can withstand economic pressures and keep your business profitable.</p> <p>Join us as we chat with Justin Shaw, founder...

<p>In this episode, we’re joined by Stephen Alberts from Countertop Marketing Co. to discuss accessible and inexpensive marketing tools fabrication shops can use to glean customer insights and increase sales. </p>...

<p>In this episode of Behind the Surface, Egon Hinss and Damiano Caon from Breton discuss advancements that mitigate risk, including the company’s newest development: Bioquartz. Learn how this material enables a safer...

<p>In this episode of Behind the Surface, Kyle Welker and Dan Peter from Laser Products Industries discuss the world of modern templating. They explore different solutions, their pros and cons, and how to identify which...

<p>An organized shop is a profitable shop. Chasing paperwork and other analog processes while keeping track of what and when things need to happen in the shop can be overwhelming. The bottom line: Disorganization...

<p>In this episode of Behind the Surface, Tim Saddoris, president of Grand Onyx, a firm dedicated to helping fabricators increase their revenue using proven techniques that help build more profitable and scalable...

<p>In this episode of Behind the Surface, ISFA Executive Director Nancy Busch is joined by Alyson Fortner and Reid Harvey from the National Institute for Occupational Safety and Health (NIOSH) Respiratory Health...

<p>In this episode of Behind the Surface, Steve Mast, director of Precision Countertops, joins Nancy Busch to discuss why there's no such thing as a free sink and how this concept applies to your sales strategy. Listen...

<p>In this episode, Joe Duszka, a highly experienced fabricator and current president of Carolina Custom Surfaces, joins host Nancy Busch for a conversation about innovative techniques and strategies that maximize slab...

<p>In this episode of Behind the Surface, Bradley Tuck, technical sales representative for Integra Adhesives, joins Nancy Busch to discuss adhesives for manufactured surfaces. In this podcast, you’ll learn about:</p>...

<p>In this episode of Behind the Surface, Marc Rosenkrantz, president of Schechner Lifson Insurance, shares insights and strategies around how fabricators, installers, distributors and anyone else in the industry can...