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What really drives the way people spend, save, and invest? Behavioral economics challenges the textbook assumption of the rational actor by revealing the systematic biases and mental shortcuts that shape every financial decision. In this show, Lucas and Luna sit down at the research library to dissect the experimental evidence, from Kahneman and Tversky's prospect theory to Thaler's nudge framework, and test those findings against real-world pricing, marketing, and policy design. They walk through specific studies — the endowment effect in housing markets, the sunk-cost fallacy in subscription pricing, the framing of credit-card interest rates — and ask what those experiments imply for a consumer choosing a mortgage or a CFO setting a price. Lucas brings the investigative journalist's rigor, pressing for the exact sample sizes, replication rates, and alternative interpretations; Luna pushes back with the practitioner's instinct, asking whether a bias that shows up in a lab actually translates to a shopping cart on Amazon. The listener is not a beginner: you already know that people aren't perfectly rational. What you want is the nuance — the boundary conditions where biases flip, the studies that fail to replicate, and the ethical line between a nudge and a manipulation. Each episode leaves one open question hanging: if we know these biases exist, should the government regulate against them, or is that a cure worse than the disease?
Unknown Host hosts Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend.
In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore why 'free' triggers such a powerful emotional response, using a landmark 2000 study by Shampanier and Ariely. They break down how Amazon, Zappo
In this episode of Behavioral Economics with Fexingo, Lucas and Luna dive into the zero-price effect—why we overwhelmingly choose free items even when the alternative is a better deal. Using a classic 2007 study by Krist
Why does a $5 loss sting twice as hard as a $5 win feels good? In this episode of Behavioral Economics with Fexingo, Lucas and Luna dig into loss aversion — the cognitive bias that makes your brain treat losses as roughl
Lucas and Luna explore the anchoring effect, the cognitive bias where an initial piece of information—a number, a price, a statistic—dramatically influences your subsequent decisions, even when that anchor is arbitrary.
In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore the 'temptation bundling' effect — why combining a guilty pleasure with a productive task makes us more likely to stick with the task. They use
Why do we pay more for a bottle of wine with a handwritten label than an identical bottle with a printed one? In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore the storytelling premium — the ps
Why do we ask more to sell a coffee mug than we'd pay to buy it? In this episode, Lucas and Luna explore the endowment effect—the behavioral bias that makes us value what we own more than identical objects we don't. They
We explore the psychology behind subscription services you forget to cancel. Lucas and Luna examine how companies use a combination of inertia, the default effect, and a phenomenon called the 'subscription trap' to keep
In this episode, Lucas and Luna explore the decoupling effect — the psychological gap that makes spending feel less painful when we use credit cards instead of cash. They break down a classic 2001 study by Drazen Prelec
In this episode of Behavioral Economics with Fexingo, hosts Lucas and Luna dive into the Default Effect — the powerful cognitive bias that makes us stick with pre-set options, even when switching would be better. Discove
Lucas and Luna explore the social comparison bias — why we instinctively measure ourselves against idealized images and curated success. They break down a 2023 study from the Journal of Consumer Research showing that exp
In this episode, Lucas and Luna explore the mere-exposure effect and why your brain defaults to trusting familiar brands, voices, and even faces—often overriding hard data. They break down the classic Zajonc study from t
Why does buying a new sofa often lead to new curtains, a new rug, and eventually a whole new living room? This episode of Behavioral Economics with Fexingo explores the Diderot Effect — named after the 18th-century Frenc
In Episode 21 of Behavioral Economics with Fexingo, Lucas and Luna explore the Pratfall Effect — the counterintuitive finding that competent people and brands become more likable after a minor mistake. They anchor on a 1
In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore the halo effect, a cognitive bias where a single positive impression in one area—like attractiveness or confidence—colors our entire judgment o
In this episode, Lucas and Luna explore the mere-exposure effect through a real 2024 study on financial advice. When test subjects heard investment tips from a synthetic voice that matched their own accent, they rated th
Ever felt certain a recession is coming because you just saw three news articles about layoffs? That's the availability heuristic at work — your brain confusing how easy something is to recall with how likely it actually
Episode 17 of Behavioral Economics with Fexingo explores the paradox of choice — when more options actually make us less happy and less likely to choose at all. Lucas and Luna break down the famous jam study from 2000, w
In this episode, Lucas and Luna explore the concept of relative deprivation — the feeling that you're worse off compared to those around you, even if you're objectively doing well. They dig into the famous 1970s study of
Lucas and Luna explore the spotlight effect — our tendency to believe we are being noticed far more than we actually are. Drawing on the classic Cornell experiment where students wore embarrassing Barry Manilow T-shirts
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Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend regularly covers Business. It sits in the Business category.
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